{"id":27253,"date":"2018-07-11T05:44:08","date_gmt":"2018-07-11T05:44:08","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27253"},"modified":"2025-09-11T18:28:29","modified_gmt":"2025-09-11T22:28:29","slug":"pesquisa-de-mercado-farmaceutico-2","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/expertise\/industries\/pharmaceutical-market-research\/","title":{"rendered":"Pesquisa de Mercado Farmac\u00eautico"},"content":{"rendered":"

Pesquisa de Mercado Farmac\u00eautico<\/strong><\/span><\/h1>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Sa\u00fade e bem-estar s\u00e3o uma parte importante da vida. \u00a0<\/strong><\/span><\/h2>\n\n\n\n

These sectors relate to the development, manufacture, and marketing of medicines.  The global revenue of the pharmaceutical industry is more than $1 trillion. Almost half of this figure comes from two countries: the US and Canada. It is by far the most profitable industry of all. The primary and generic pharmaceutical companies lead the way in the industry.<\/span><\/p>\n\n\n\n

Algumas das inova\u00e7\u00f5es do setor v\u00eam de empresas farmac\u00eauticas especializadas. Algumas dessas empresas t\u00eam menos funcion\u00e1rios do que um \u00fanico departamento em uma das empresas maiores. Esses pequenos estabelecimentos est\u00e3o causando um impacto imenso nos pacientes. Eles se concentram em \u00e1reas terap\u00eauticas e nichos de mercado. Essas empresas est\u00e3o mostrando como uma abordagem direcionada pode gerar resultados. Algumas empresas se concentram totalmente em uma doen\u00e7a. Outros tratam doen\u00e7as que afetam apenas uma minoria da popula\u00e7\u00e3o. <\/span><\/p>\n\n\n\n

O mercado farmac\u00eautico dos EUA domina o resto do mundo. Os EUA s\u00e3o inovadores e impulsionadores no campo da investiga\u00e7\u00e3o e desenvolvimento m\u00e9dico. A sua investiga\u00e7\u00e3o e desenvolvimento beneficia a ind\u00fastria farmac\u00eautica internacional. Ainda assim, uma das principais condi\u00e7\u00f5es que afectam os pacientes dos EUA \u00e9 a diabetes. Oncologia e doen\u00e7as autoimunes tamb\u00e9m s\u00e3o foco de muitas pesquisas nos EUA. Pfizer, Johnson & Johnson e Merck & Co. s\u00e3o as maiores empresas do mercado dos EUA.<\/span><\/p>\n\n\n\n

Tend\u00eancias do mercado farmac\u00eautico<\/h2>\n\n\n\n

Public Relations (PR) and Advertising are powerful for Pharma companies.  One of the most prominent is the consumer as customer. Biotech stories are starting to proliferate. One such story involves the use of gene therapy to regrow the skin of a little boy.  As drugs get personalized, stories such as these are capturing imaginations. They are also piquing people\u2019s interest in the sector.  <\/span><\/p>\n\n\n\n

Patient stories can be powerful.  Negative publicity can also be influential.  One pharma company made headline news for charging $1,000 per day to treat hepatitis, creating a slew of negative publicity.  It\u2019s a brave \u2013 and complex new world for biotech and pharmaceutical companies.<\/span><\/p>\n\n\n\n

There are several challenges in the pharmaceutical industry. These include policy reforms. For example, healthcare officials are likely to overhaul the Affordable Care Act soon. Another problem is the impact of new technologies. Industry players are still doubtful about the effects of these technologies. It is unclear how they will affect drug development and commercialization.  Gene therapy and Gene editing are also gaining more headlines on opportunities and challenges in those sectors.<\/span><\/p>\n\n\n\n

Oportunidades farmac\u00eauticas globais<\/h2>\n\n\n\n

Pharmaceutical sales are the largest in the US and Europe.\u00a0Developed markets for pharmaceuticals comprise the United States and Western Europe. Canada, Japan, and Australia are also part of this market.\u00a0 The United States sells approximately 33%, Western Europe, 22%, and China, 10%. Japan accounts for 9% Latin America, 7%, and Russia, 4%. South Korea, India, Indonesia, and Australia are below 3%.\u00a0<\/span><\/p>\n\n\n\n

Marketing de influ\u00eancia farmac\u00eautica<\/h2>\n\n\n\n

One of the digital trends in pharma is influencer marketing. An influencer is one who is active in one or more of the social channels, with a large follower base. Pharma companies have been using influencers. These influencers have been reporting on their use of certain drugs and devices. They are also influencing people’s behavior in the area of disease prevention. Influencers can also encourage adherence to treatment protocols.  Support groups can be highly influential in treatment and patient behavior.<\/span><\/p>\n\n\n\n

Popula\u00e7\u00f5es Envelhecidas<\/h2>\n\n\n\n

Um dos motores de crescimento da ind\u00fastria farmac\u00eautica \u00e9 o envelhecimento da popula\u00e7\u00e3o nos EUA e na maioria das economias avan\u00e7adas. Outro fator de crescimento \u00e9 o aumento de pessoas que vivem estilos de vida pouco saud\u00e1veis. Essas escolhas erradas incluem falta de exerc\u00edcios di\u00e1rios e h\u00e1bitos alimentares pouco saud\u00e1veis. <\/span><\/p>\n\n\n\n

Os EUA e a Europa s\u00e3o l\u00edderes no desenvolvimento e utiliza\u00e7\u00e3o farmac\u00eautica. Outras \u00e1reas, como a \u00cdndia e a China, registaram um crescimento nos \u00faltimos anos nos mercados das ci\u00eancias da vida. A causa desse crescimento \u00e9 uma demanda crescente por dispositivos e produtos. \u00c9 tamb\u00e9m por causa de oportunidades substanciais de capital. <\/span><\/p>\n\n\n\n

Solu\u00e7\u00f5es de pesquisa de mercado farmac\u00eautico<\/h2>\n\n\n\n

SIS International Research has over 40+ years of experience in Market Research and Strategy Consulting in the Pharmaceutical industry.\u00a0 We conduct research with patients, caretakers, physicians, payors, influencers, regulators, and other stakeholders.<\/p>\n\n\n\n

N\u00f3s provemos:<\/p>\n\n\n\n

    \n
  • Grupos de foco<\/li>\n\n\n\n
  • Comunidades de insights on-line<\/li>\n\n\n\n
  • Entrevistas aprofundadas<\/li>\n\n\n\n
  • Pesquisas on-line<\/li>\n\n\n\n
  • Pesquisa de mercado multinacional e internacional<\/li>\n\n\n\n
  • Market Entry, Sizing, and Opportunity<\/li>\n\n\n\n
  • An\u00e1lise Estrat\u00e9gica e Competitiva<\/li>\n<\/ul>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    A Pesquisa de Mercado fornece insights, dados e solu\u00e7\u00f5es para empresas farmac\u00eauticas. Saiba mais sobre Pesquisa de Mercado Farmac\u00eautico.<\/p>","protected":false},"author":1,"featured_media":62953,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27253","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=27253"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27253\/revisions"}],"predecessor-version":[{"id":67891,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27253\/revisions\/67891"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62953"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=27253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}