{"id":27246,"date":"2018-07-11T03:59:57","date_gmt":"2018-07-11T03:59:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27246"},"modified":"2026-01-25T18:45:31","modified_gmt":"2026-01-25T23:45:31","slug":"pesquisa-de-mercado-no-vale-do-silicio-e-no-beco-do-silicio","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/cobertura\/north-america\/cobertura-dos-eua\/pesquisa-de-mercado-no-vale-do-silicio-e-no-beco-do-silicio\/","title":{"rendered":"Pesquisa de mercado no Vale do Sil\u00edcio e no Beco do Sil\u00edcio"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado no Vale do Sil\u00edcio e no Beco do Sil\u00edcio<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-da2e47d4\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-da2e47d4\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Silicon Valley (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"silicon-valley-and-san-francisco\"><b>Vale do Sil\u00edcio e S\u00e3o Francisco<\/b><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">O Vale do Sil\u00edcio \u00e9 o lar de muitas das principais empresas de tecnologia dos Estados Unidos. <\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Sua localiza\u00e7\u00e3o \u00e9 no norte da Calif\u00f3rnia, na regi\u00e3o sul de S\u00e3o Francisco. Os inovadores do Vale do Sil\u00edcio inventaram a tecnologia de microprocessadores, juntamente com outras tecnologias de computa\u00e7\u00e3o vitais. Esses especialistas tamb\u00e9m constru\u00edram o microcomputador ou PC.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-0c1a31f0791f4a1656295793c5d855b8 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-79e9df9461b6c88510e4802b0ff42b34\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#silicon-valley-and-san-francisco\">Vale do Sil\u00edcio e S\u00e3o Francisco<\/a><\/li><li class=\"\"><a href=\"#silicon-alley-manhattan-and-brooklyn-new-york\">Beco do Sil\u00edcio: Manhattan e Brooklyn, Nova York<\/a><\/li><li class=\"\"><a href=\"#about-market-research-in-silicon-valley-and-silicon-alley\">Sobre pesquisa de mercado no Vale do Sil\u00edcio e no Beco do Sil\u00edcio<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Opportunities abound in the technology sector, where companies are leading in winner-take-all markets. &nbsp;Digital Disruption is affecting almost every industry, and Silicon Valley is at the epicenter of Digital Disruption. &nbsp;The Sharing Economy has also seen new apps and websites emerge in which peer-to-peer transactions occur. Major global ridesharing companies are based in Silicon Valley. &nbsp;Technology companies are increasingly creating platforms that match supply and demand, and create massive economies of scale that dominate industries.<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-75d781f5\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-75d781f5\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Silicon Valley (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Since the early days of computing, Silicon Valley has enjoyed explosive growth. This trend continues today. &nbsp;In addition to being America\u2019s technology capital, other global technology companies have operations and R&amp;D centers in Silicon Valley. &nbsp;Leasing activity is also robust in the Valley. Tenant demand has also shown a recent increase.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Os analistas de tecnologia est\u00e3o prevendo v\u00e1rias tend\u00eancias que surgir\u00e3o em breve no Vale do Sil\u00edcio. Haver\u00e1 um aumento nas experi\u00eancias compartilhadas e imersivas. A realidade virtual e a aumentada se fundir\u00e3o para criar um novo conceito: realidade mista. A intelig\u00eancia artificial transformar\u00e1 o design do produto. As criptomoedas e outras tecnologias blockchain evoluir\u00e3o.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Os capitalistas de risco declararam a sua prefer\u00eancia por \u00e1reas de investimento seguras e maduras. Os capitalistas de risco est\u00e3o demonstrando interesse em neg\u00f3cios comunit\u00e1rios, bem-estar e esportes eletr\u00f4nicos. Eles tamb\u00e9m manifestaram interesse em Intelig\u00eancia Artificial. O aprendizado de m\u00e1quina e a presta\u00e7\u00e3o de cuidados de sa\u00fade s\u00e3o outras \u00e1reas de interesse.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Still, Silicon Valley needs to <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/compre-agora-pague-depois-pesquisa-de-mercado-bnpl\/\" title=\"Buy Now Pay Later Market Research\"  data-wpil-monitor-id=\"5129\">pay more attention to market research<\/a>. Almost half of all defunct Silicon Valley startups go belly up because of lack of market need. Another critical mistake of many failed startups is that they misjudge the competition. Knowing about similar products can offer valuable insights into customers\u2019 likes and dislikes. It can also give an idea of what features companies should add to products. Competitive Intelligence and Analysis can also tell businesses how much customers are willing to pay and inform ways to boost Willingness to Pay (WTP).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">O Vale do Sil\u00edcio ainda est\u00e1 muito \u00e0 frente de outras regi\u00f5es no que diz respeito \u00e0 inova\u00e7\u00e3o. Empregos s\u00e3o abundantes na ind\u00fastria de tecnologia. Muitos residentes possuem forma\u00e7\u00e3o em \u00e1reas t\u00e9cnicas e cient\u00edficas. No entanto, uma das tend\u00eancias recentes no Vale \u00e9 o \u00eaxodo de residentes, impulsionado pelos elevados pre\u00e7os da habita\u00e7\u00e3o. O anterior afluxo de residentes inverteu-se. O distrito registrou recentemente uma perda de 42 moradores por m\u00eas.<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Silicon Valley vs. Silicon Alley Data<\/title>\n    <style>\n        \/* Responsive Table & SIS International-inspired Styling\n          - Uses corporate blue and a clean, sans-serif font.\n          - Fully responsive design ensures no page distortion on any device.\n        *\/\n        \n        .sis-table-container {\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n            margin: 2em 0;\n            width: 100%;\n            \/* Allows horizontal scroll on small screens to prevent page distortion *\/\n            overflow-x: auto;\n            -webkit-overflow-scrolling: touch; \/* Smooth scrolling on iOS *\/\n        }\n\n        .sis-table-container h3 {\n            font-size: 1.5rem; \/* 24px *\/\n            font-weight: 600;\n            color: #333;\n            margin-bottom: 0.75em;\n            padding: 0;\n        }\n\n        .sis-table {\n            width: 100%;\n            border-collapse: collapse;\n            min-width: 650px; \/* Ensures three columns fit nicely, container scrolls if needed *\/\n        }\n\n        .sis-table th,\n        .sis-table td {\n            padding: 12px 15px;\n            text-align: left;\n            line-height: 1.5;\n        }\n\n        \/* Header Styling *\/\n        .sis-table thead th {\n            background-color: #005cbf; \/* SIS corporate blue *\/\n            color: #ffffff;\n            font-weight: 600;\n            font-size: 0.9rem; \n            text-transform: uppercase;\n            letter-spacing: 0.5px;\n        }\n\n        \/* Body Styling *\/\n        .sis-table tbody tr {\n            border-bottom: 1px solid #ddd;\n        }\n\n        .sis-table tbody tr:nth-of-type(even) {\n            background-color: #f8f8f8; \/* Light gray alternate rows *\/\n        }\n\n        .sis-table tbody tr:last-of-type {\n            border-bottom: 2px solid #005cbf; \/* Match header blue *\/\n        }\n\n        .sis-table td {\n            color: #444;\n            font-size: 0.95rem; \n            vertical-align: top;\n        }\n        \n        \/* Align the data columns to the right for numerical values *\/\n        .sis-table td:nth-child(2),\n        .sis-table td:nth-child(3) {\n            text-align: center;\n            white-space: nowrap; \n        }\n        .sis-table th:nth-child(2),\n        .sis-table th:nth-child(3) {\n            text-align: center;\n        }\n\n        .sis-table-container .source-caption {\n            margin-top: 10px;\n            font-size: 0.85rem; \n            color: #555;\n            font-style: italic;\n        }\n\n        .sis-table-container .source-caption a {\n            color: #005cbf; \/* Match brand blue *\/\n            text-decoration: none;\n        }\n\n        .sis-table-container .source-caption a:hover {\n            text-decoration: underline;\n        }\n    <\/style>\n<\/head>\n<body>\n\n    <!-- \n      HTML for WordPress:\n      Copy and paste the code from .sis-table-container start to end into a Custom HTML block.\n    -->\n    <div class=\"sis-table-container\">\n        \n        <h3>Comparative Market Metrics of U.S. Technology Hubs<\/h3>\n\n        <table class=\"sis-table\">\n            <thead>\n                <tr>\n                    <th>Indicator<\/th>\n                    <th>Silicon Valley (Santa Clara County)<\/th>\n                    <th>Silicon Alley (New York City)<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr>\n                    <td>Total Workforce (Approx.)<\/td>\n                    <td>~1.0 Million<\/td>\n                    <td>~4.5 Million<\/td>\n                <\/tr>\n                <tr>\n                    <td>Median Household Income<\/td>\n                    <td>~$140,000+<\/td>\n                    <td>~$75,000<\/td>\n                <\/tr>\n                <tr>\n                    <td>Tech-Related Employment Density<\/td>\n                    <td>Very High (Focus on hardware, AI, core engineering)<\/td>\n                    <td>High (Focus on FinTech, media, ad-tech)<\/td>\n                <\/tr>\n                 <tr>\n                    <td>Venture Capital Funding (Annual)<\/td>\n                    <td>Dominant U.S. Share<\/td>\n                    <td>Top 3 U.S. Share<\/td>\n                <\/tr>\n                 <tr>\n                    <td>Primary Industry Focus<\/td>\n                    <td>Software, Semiconductors, Bio-Tech<\/td>\n                    <td>Finance, Media, E-commerce<\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n\n        <p class=\"source-caption\">\n             Source: Based on data compiled from the <a href=\"https:\/\/data.census.gov\/cedsci\/\" target=\"_blank\" rel=\"noopener noreferrer\">U.S. Census Bureau American Community Survey<\/a> e <a href=\"https:\/\/pitchbook.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">PitchBook\/NVCA Venture Monitor<\/a> reports from recent periods.\n        <\/p>\n\n    <\/div>\n\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"silicon-alley-manhattan-and-brooklyn-new-york\"><b>Beco do Sil\u00edcio: Manhattan e Brooklyn, Nova York<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Silicon Alley se expandiu. Ele se espalhou pela primeira vez no bairro de TriBeCa. Agora abrange toda a cidade, com startups de tecnologia em crescimento em todos os bairros. Brooklyn est\u00e1 atraindo mais empresas CreativeTech e UrbanTech. A biotecnologia e a FoodTech est\u00e3o surgindo no Queens. Empresas de bem social est\u00e3o se estabelecendo no Bronx e no Harlem. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Este spread significa o crescimento e a maturidade da ind\u00fastria de tecnologia em Nova York. H\u00e1 um apoio crescente \u00e0 tecnologia. Novas campanhas como \u201c<\/span><a href=\"https:\/\/madeinnyc.org\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Feito em Nova York<\/span><\/a><span style=\"font-weight: 400;\">\u201d promote New York as a startup center and promote the brand of New York. &nbsp;There is also no shortage of workspaces, incubators, accelerators, events, business groups, and government initiatives. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">New York\u2019s startup scene benefits from robust sectors of other industries. &nbsp;Core NYC industries include Financial services, Healthcare, Retail, Media, Entertainment and Fashion. &nbsp;Silicon Alley has opportunities and challenges to position itself to serve these industries.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Como acontece com qualquer distrito tecnol\u00f3gico, Silicon Alley tem algumas startups para observar. Um exemplo \u00e9 o Knotel, uma rede de espa\u00e7os de trabalho gerenciados e personaliz\u00e1veis. Outro exemplo \u00e9 ensin\u00e1vel. A plataforma Teachable permite que os instrutores criem e compartilhem cursos. H\u00e1 tamb\u00e9m o Call9, que reduz o n\u00famero de idas desnecess\u00e1rias ao hospital. Call9 fornece atendimento de emerg\u00eancia \u00e0s cabeceiras dos pacientes em lares de idosos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The emergence of large tech companies on the scale of Apple and Facebook is likely in Silicon Alley. Google made billion-dollar property investments in the Chelsea district NYC. &nbsp;An excellent infrastructure now exists to support tech industries. This infrastructure came about despite a gradual slowdown in investment activity. Silicon Alley may soon rival Silicon Valley. As a result, New York City will become a formidable tech hub powered by its momentum.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-market-research-in-silicon-valley-and-silicon-alley\">Sobre pesquisa de mercado no Vale do Sil\u00edcio e no Beco do Sil\u00edcio<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-784dc431\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-784dc431\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Silicon Valley (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Silicon-Valley-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">SIS has over 40+ years in conducting market research and strategy consulting for technology companies. &nbsp;&nbsp;With offices, databases and field teams on-the-ground in New York City and San Francisco, SIS is well-positioned to be your competitive edge in today\u2019s fast-paced global economy. &nbsp;<\/span><\/p>\n\n\n<h2>Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, andar 2, Nova York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Sobre SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\"> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/span><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Fornecemos dados de tecnologia, insights e estrat\u00e9gias para obter vantagem competitiva.<\/p>","protected":false},"author":1,"featured_media":66711,"parent":19303,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27246","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=27246"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27246\/revisions"}],"predecessor-version":[{"id":79005,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27246\/revisions\/79005"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/19303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/66711"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=27246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}