{"id":26765,"date":"2018-05-28T22:10:59","date_gmt":"2018-05-28T22:10:59","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26765"},"modified":"2026-03-12T12:47:02","modified_gmt":"2026-03-12T16:47:02","slug":"pesquisa-de-mercado-medico","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-de-saude\/pesquisa-de-mercado-medico\/","title":{"rendered":"Pesquisa de mercado m\u00e9dico"},"content":{"rendered":"

Pesquisa de mercado m\u00e9dico<\/h1>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Os m\u00e9dicos s\u00e3o altamente influentes no atendimento ao paciente, na tomada de decis\u00f5es organizacionais e no uso de tratamentos e prescri\u00e7\u00f5es.<\/h2>\n\n\n\n

Compreender as suas opini\u00f5es, comportamentos e perspectivas pode ser muito \u00fatil para empresas de cuidados de sa\u00fade, dispositivos m\u00e9dicos e farmac\u00eauticas.<\/p>\n\n\n\n

Physicians are specialized medical professionals.  Clinicians on the other hand are primary care givers of a patient.  The roles of the two disciplines are often blurred. Physicians are clinicians, and the terms are commonly used interchangeably.  We will use the word \u201cclinician\u201d to refer to all healthcare providers who deal with patients.  \u201cPhysician\u201d will refer to clinicians who focuses on a particular specialty.<\/p>\n\n\n\n

Mudando o cen\u00e1rio m\u00e9dico<\/h2>\n\n\n\n

Physician practice ownership is trending downward.  In 2016, less than half of practicing physicians owned their practice. This was the first year the figure dropped below 50 percent. Most of those in private practice work in offices with ten or fewer physicians. There was an uptick in the number working at practices with more than 50 physicians.<\/p>\n\n\n\n

The doctors who have given up their practices are moving into salaried jobs at hospitals. Some specialists have been a part of this trend. Primary care physicians are the ones leading the charge, however. More than half of all pediatricians and family doctors are employees. Surgical subspecialists are also drifting into the employment zone. Examples include ophthalmologists and ear, nose, and throat specialists. About a quarter of subspecialists are employed in hospitals.<\/p>\n\n\n\n

This trend is due in part to the Affordable Care Act (ACA) of 2010. Another effect of the ACA is that hospitals are buying physician practices at a faster rate. They are forming integrated systems to better coordinate care among themselves. These systems also benefit the physicians they use. Other parts of the healthcare delivery system will also gain from integrated systems. As a result, doctors are no longer making purchasing decisions. The decision makers for medical products and services<\/a> are sitting on hospital boards.<\/p>\n\n\n\n

Outra tend\u00eancia not\u00e1vel na \u00e1rea da sa\u00fade \u00e9 a escassez de m\u00e9dicos. Esta escassez \u00e9 particularmente aguda nos centros das cidades e nas zonas rurais. O acesso universal aos cuidados de sa\u00fade agravar\u00e1 esta situa\u00e7\u00e3o. A maioria dos residentes afirma que preferiria trabalhar em comunidades de 10.000 habitantes ou mais. As pequenas comunidades rurais continuar\u00e3o assim a ser mal servidas.<\/p>\n\n\n\n

Especialidades M\u00e9dicas<\/h2>\n\n\n\n

As principais especialidades dos m\u00e9dicos s\u00e3o Medicina de Fam\u00edlia, Medicina Interna e Pediatria. Outras especialidades bem remuneradas s\u00e3o Dermatologia e Radiologia. A geriatria \u00e9 outro campo muito procurado. A grande procura por Gerontologistas n\u00e3o \u00e9 surpresa. A gera\u00e7\u00e3o Baby Boomer est\u00e1 entrando na aposentadoria. Essa mudan\u00e7a tamb\u00e9m est\u00e1 fazendo com que aumente a necessidade de cuidados psiqui\u00e1tricos.<\/p>\n\n\n\n

These specialists can expect to work in hospitals, given the decline in ownership. Hospitals are using perks to attract physician employees. These include health and malpractice insurance<\/a>. Hospitals are also offering retirement and disability plans. Education loan forgiveness and housing allowances are also provided.  Compensation remains high for physicians though changing regulations may impact earnings.<\/p>\n\n\n\n

Boston, rica em hospitais, \u00e9 a \u00e1rea metropolitana com maior demanda por m\u00e9dicos. S\u00e3o Francisco \u00e9 o segundo da lista. Nova York, Los Angeles, Seattle e Filad\u00e9lfia tamb\u00e9m apresentam alta demanda por m\u00e9dicos.<\/p>\n\n\n\n

Alcan\u00e7ando m\u00e9dicos em todo o mundo<\/h2>\n\n\n\n

SIS provides rapid insight to physicians in the US and worldwide and has over 40+ years research leadership.\u00a0 We have developed innovative digital methods to rapidly and affordably deliver physician insights<\/a>.\u00a0 We can provide Quantitative and Qualitative research via mobile, telephone, in-person interviews, Focus Groups, and many other market research methods<\/a>.\u00a0 We do research across the United States<\/a>, Europe, Asia, and in many Emerging Markets.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Compreender as opini\u00f5es dos m\u00e9dicos pode ser muito \u00fatil para empresas de sa\u00fade, dispositivos m\u00e9dicos e farmac\u00eauticas. Saiba mais sobre Pesquisa de Mercado M\u00e9dico.<\/p>","protected":false},"author":1,"featured_media":62424,"parent":11294,"menu_order":32,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26765","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/26765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=26765"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/26765\/revisions"}],"predecessor-version":[{"id":81421,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/26765\/revisions\/81421"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/11294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62424"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=26765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}