{"id":26754,"date":"2018-05-28T20:33:53","date_gmt":"2018-05-28T20:33:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26754"},"modified":"2026-01-26T16:57:06","modified_gmt":"2026-01-26T21:57:06","slug":"pesquisa-de-mercado-de-eletronicos-de-consumo","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-de-eletronicos-de-consumo\/","title":{"rendered":"Pesquisa de mercado de eletr\u00f4nicos de consumo"},"content":{"rendered":"

Pesquisa de mercado de eletr\u00f4nicos de consumo<\/span><\/h1>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

Os produtos eletr\u00f3nicos de consumo tornaram-se uma parte indispens\u00e1vel da vida na atual economia digital em ritmo acelerado.  <\/span><\/h2>\n\n\n\n

These devices have become part of people\u2019s everyday habits and lifestyles over the past decade.\u00a0 There has been substantial growth in the international consumer electronics market, and this growth is due to changing lifestyle preferences.\u00a0 Marketers also attribute it to the growing middle-class in many Emerging Markets.\u00a0\u00a0<\/span><\/p>\n\n\n\n

Mercados de smartphones e \u00e1udio sem fio<\/h2>\n\n\n\n

While demand for smartphones is strong relative to other devices, Global smartphone shipments may be sluggish or slowing. The weakening demand is due to a slowdown in developed markets. Replacement cycles have been lengthening in recent years.\u00a0 New devices are rising as potential substitutes to smartphones.\u00a0 Smartphone features and design may be reaching their peak in some markets.\u00a0 \u00a0<\/span><\/p>\n\n\n\n

Vestu\u00e1rio<\/h2>\n\n\n\n

Meanwhile, robust demand for health-centric devices is driving demand for wearable bands. Apple Watch<\/span> shipments have stabilized after a recent spike in demand. Garmin is the second-largest smartwatch vendor.\u00a0 They have recently added features such as Garmin Pay and onboard music storage.\u00a0 Fitbit is taking advantage of the rise in global smartwatch replacement rates.\u00a0 They have been trying to lure users to switch to their new Versa smartwatch.<\/span><\/p>\n\n\n\n

Consumers flock to fitness wearables and fitness trackers.\u00a0 Sales of these devices are increasing.\u00a0 Fitbit,<\/span> for example, started in 2007 and has gained attention due to its rapid growth and success.\u00a0 The company launched the Fitbit Classic in 2009.\u00a0 Since then, it released many models and features.\u00a0 Fitbit has millions of active users.\u00a0 It is among the leading companies in the wearables market.<\/span><\/p>\n\n\n\n

Televis\u00f5es inteligentes<\/h2>\n\n\n\n

Smart Televisions are becoming more advanced and affordable.  With the rise of the O-T-T Media and TV Streaming, Smart Televisions are becoming the dominant devices in many households.<\/p>\n\n\n\n

Assistentes dom\u00e9sticos inteligentes<\/h2>\n\n\n\n

Os fabricantes de produtos de transmiss\u00e3o e reconhecimento de voz utilizam microfones em suas aplica\u00e7\u00f5es. Esses dispositivos tamb\u00e9m desempenham um papel no reconhecimento e redu\u00e7\u00e3o de ru\u00eddo. Muitas aplica\u00e7\u00f5es de detec\u00e7\u00e3o tamb\u00e9m os utilizam. O principal motivador dos microfones \u00e9 o aumento da demanda por dispositivos eletr\u00f4nicos de consumo. Outros drivers s\u00e3o o tamanho compacto e o baixo custo dos microfones. Outro fator \u00e9 o aumento do n\u00famero de microfones por dispositivo.<\/span><\/p>\n\n\n\n

Alto-falantes de IA<\/h2>\n\n\n\n

Os alto-falantes tamb\u00e9m s\u00e3o procurados por uma variedade de dispositivos eletr\u00f4nicos de consumo. Isso est\u00e1 relacionado \u00e0 crescente demanda dos consumidores por home theater de alto desempenho. A demanda tamb\u00e9m se deve aos cont\u00ednuos avan\u00e7os tecnol\u00f3gicos em dispositivos de \u00e1udio dom\u00e9sticos. Os desenvolvimentos nos alto-falantes Bluetooth e Wi-Fi tamb\u00e9m s\u00e3o um fator. O factor decisivo \u00e9 o recente aumento do rendimento dispon\u00edvel dos consumidores.<\/span><\/p>\n\n\n\n

A pesquisa ajuda a identificar as necessidades do consumidor<\/h2>\n\n\n\n

Consumer Needs Research is also known as Attitude and Opinion research and Pesquisa Voz do Cliente<\/a>. It is vital to managers of consumer electronics and other products. It helps deliver insight into the wants, needs, and expectations of consumers.  Consumer needs research<\/a> identifies the unmet needs of the customer.  It provides customer segmentation and allows marketers to set priorities for future product development initiatives.  <\/span>Consumer needs research identifies which customer they should talk to.  SIS conducts projects that ask the right type of questions to help managers get to know their customers. <\/span><\/p>\n\n\n\n

Pesquisa estrat\u00e9gica para compreender os concorrentes<\/h2>\n\n\n\n

Manufacturers can make their products, services, and marketing stand out.   It can be very useful to know what competitors are offering.  This knowledge can create and guide tactical marketing plans. Competitive Analysis can also identify possible new competition. <\/span><\/p>\n\n\n\n

When marketers use strategy research<\/a>, it helps them improve their business performance. It should be an ongoing strategy.  By staying on top of what competitors are doing, a company can be agile and react to their actions.  Market strategy research<\/a> informs companies on when it\u2019s prudent to adjust prices. It informs when to introduce new products.  It predicts if one should discontinue products that competitors are offering.  Knowing what competitors are going to do ahead of time is vital. <\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Os produtos eletr\u00f3nicos de consumo tornaram-se uma parte indispens\u00e1vel da vida na atual economia digital em ritmo acelerado.\u00a0<\/p>","protected":false},"author":1,"featured_media":63116,"parent":14514,"menu_order":29,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26754","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/26754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=26754"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/26754\/revisions"}],"predecessor-version":[{"id":79862,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/26754\/revisions\/79862"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63116"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=26754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}