{"id":26508,"date":"2018-04-29T09:05:15","date_gmt":"2018-04-29T09:05:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=26508"},"modified":"2025-09-13T23:46:22","modified_gmt":"2025-09-14T03:46:22","slug":"pesquisa-de-mercado-da-industria-de-carona","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-da-industria-de-carona\/","title":{"rendered":"Pesquisa de mercado de compartilhamento de viagens"},"content":{"rendered":"

Pesquisa de mercado de compartilhamento de viagens<\/span><\/h1>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

Ride Sharing is a transportation model that has become popular in major cities worldwide. Passengers download an app to their smartphone.  The passenger then requests a ride, and a nearby driver will accept the request.  The transaction is done through an app that manages the fare, payment and tip.  Passengers can leave reviews.  Ride Sharing apps have gained widespread popularity and have the potential to disrupt the transport industry<\/a> and consumer daily habits.<\/span><\/p>\n\n\n\n

O compartilhamento de viagens est\u00e1 crescendo<\/span><\/h2>\n\n\n\n

O Ride Sharing conquistou o mundo. O conceito remonta \u00e0 d\u00e9cada de 1940, quando havia escassez de g\u00e1s. Ressurgiu na d\u00e9cada de 1970, durante as crises energ\u00e9tica e petrol\u00edfera. O 21<\/span>st<\/sup><\/span> s\u00e9culo trouxe tecnologia de ponta. Essas inova\u00e7\u00f5es transformaram a forma como vemos o compartilhamento de viagens. Conseguir uma carona hoje ficou mais f\u00e1cil com a ajuda de aplicativos para smartphones. O Ride Sharing tamb\u00e9m aproveita m\u00eddias sociais, servi\u00e7os online e ferramentas de navega\u00e7\u00e3o GPS. <\/span><\/p>\n\n\n\n

The business model innovations that Ridesharing companies developed were a realtime marketplace of riders and drivers that match supply and demand, and an innovative mobile payment system.  Companiesmatch supply and demand in real-time, using GPS, mobile apps, payments technologies and passenger reviews.<\/p>\n\n\n\n

The Ridesharing industry is booming worldwide.  The evidence is the explosive growth of rideshare companies over the past few years.  The industry has hundreds of thousands of drivers. It also has millions of users and billions in venture capital funding. In big cities like New York<\/a> and Boston, ridesharing use is causing taxi medallions to drop in price.<\/span><\/p>\n\n\n\n

Muitas pessoas veem o Lyft, o Uber e outros servi\u00e7os de transporte compartilhado como alternativas aos t\u00e1xis. \u00c9 algo totalmente novo que est\u00e1 transformando a vida e a cultura. Em algumas cidades, era quase imposs\u00edvel chamar um t\u00e1xi na rua. A capacidade de solicitar um servi\u00e7o de carro e t\u00ea-lo dispon\u00edvel em poucos minutos \u00e9 uma mudan\u00e7a de vida.<\/span><\/p>\n\n\n\n

Transformando os servi\u00e7os tradicionais de t\u00e1xi e transporte<\/span><\/h2>\n\n\n\n

Um grupo mais amplo de pessoas est\u00e1 agora adotando o compartilhamento de viagens. As grandes cidades sofrem com n\u00edveis sem precedentes de polui\u00e7\u00e3o atmosf\u00e9rica e outros tipos de polui\u00e7\u00e3o. Muitos tamb\u00e9m enfrentam a desintegra\u00e7\u00e3o da estrutura rodovi\u00e1ria e menos pessoas utilizam sistemas de tr\u00e2nsito. Estes problemas est\u00e3o a levar os governos a fazer mais do que apenas satisfazer os condutores individuais. A ind\u00fastria de transporte compartilhado est\u00e1 afetando economias e culturas em todo o mundo.<\/span><\/p>\n\n\n\n

Vehicle ownership may decline in the coming years. Ridesharing will take up a more significant share in the transportation pie.  In the US, people may postpone buying a car because they have access to the Uber and Lyft services.  As the ridesharing industry grows, spinoffs are likely. Examples include courier services and food<\/a> delivery. Ridesharing also provides a solution to people who would not have been able to afford to own a car. It’s also a boon to those who cannot afford to use a taxi service as their primary source<\/a> of transport. <\/span><\/p>\n\n\n\n

O compartilhamento de carros est\u00e1 se tornando um complemento popular ao compartilhamento de viagens. O compartilhamento de carro \u00e9 para aqueles casos em que as pessoas precisam de um carro por um curto prazo. Este modelo faz sentido para os moradores das cidades, que tendem a utilizar os seus ve\u00edculos apenas cerca de quatro por cento do tempo. O planeta tamb\u00e9m se beneficia porque muitas frotas de compartilhamento de carros incluem carros el\u00e9tricos. Essas frotas tamb\u00e9m s\u00e3o mais bem conservadas e mais novas do que a m\u00e9dia dos ve\u00edculos particulares. Esses fatores reduzem ainda mais o impacto ambiental da economia compartilhada.<\/span><\/p>\n\n\n\n

Experi\u00eancia do cliente em compartilhamento de carona<\/span><\/h2>\n\n\n\n

Ridesharing enhances the customer experience<\/a> uniquely. After the ride, the customer rates the driver from 1 to 5 stars. The rating then goes on the driver\u2019s record and will show up the next time he or she offers to pick someone up. Lyft drivers with a score of 4.8 or lower are at risk of redundancy. For Uber, this number is 4.6.<\/span><\/p>\n\n\n\n

Customer experience in ridesharing is relevant. Marketers can apply the lessons learned to other sharing markets such as healthcare<\/a>. Sharing platforms can also show how people buy and sell goods. Apart from customer experience, ridesharing has tremendous social benefits. This platform enhances mobility in cities everywhere.<\/span><\/p>\n\n\n\n

Nosso trabalho<\/h2>\n\n\n\n

SIS has conducted many market research studies<\/a>, interviews and Focus Groups with drivers and passengers.  We have also conducted numerous market assessments, strategy research and growth<\/a> research studies.<\/p>\n\n\n\n

Contate-nos para seu pr\u00f3ximo projeto de pesquisa de mercado de Ridesharing.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"

Ride Sharing \u00e9 um modelo de transporte que se tornou popular nas principais cidades do mundo. <\/p>","protected":false},"author":1,"featured_media":65031,"parent":14514,"menu_order":27,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-26508","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/26508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=26508"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/26508\/revisions"}],"predecessor-version":[{"id":81607,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/26508\/revisions\/81607"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/65031"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=26508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}