{"id":24715,"date":"2018-02-27T19:25:00","date_gmt":"2018-02-27T19:25:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=24715"},"modified":"2025-09-10T18:28:59","modified_gmt":"2025-09-10T22:28:59","slug":"pesquisa-etnografica-em-video","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-etnografica-em-video\/","title":{"rendered":"Pesquisa Etnogr\u00e1fica em V\u00eddeo"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa Etnogr\u00e1fica em V\u00eddeo<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8da544f6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-8da544f6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Online focus group (11)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Online-focus-group-11-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">SIS conducts video ethnography research with consumers worldwide. &nbsp;This allows you to receive video interviews and in-home video feedback around the world rapidly. &nbsp;With the rise of BRIC countries in the Global Economy, this Video Ethnography research methodology is your competitive advantage.<\/span><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 videoetnografia?<\/h2>\n\n\n\n<p>A etnografia \u00e9 o ramo da antropologia que tenta compreender como as pessoas vivem suas vidas. \u00c9 um m\u00e9todo qualitativo onde os pesquisadores observam como os participantes interagem em seu ambiente real.<\/p>\n\n\n\n<p>Ao contr\u00e1rio dos estudos tradicionais de pesquisa de mercado, que se baseiam em perguntas espec\u00edficas, os nossos investigadores que realizam estes estudos etnogr\u00e1ficos visitam os consumidores nas suas casas, lojas favoritas ou escrit\u00f3rios para os observar e ouvir. O objetivo \u00e9 ver o comportamento dessas pessoas no seu dia a dia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Benef\u00edcios das etnografias em v\u00eddeo:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Gives the ability to rapidly test products, services and advertisements<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Fornece insights em casa em todo o mundo<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Delivers behavioral insights outside of controlled environments like <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/grupos-de-foco\/instalacoes-de-grupos-focais-em-nova-york\/\" title=\"Instala\u00e7\u00f5es do Focus Group em Nova York\"  data-wpil-monitor-id=\"9669\">Focus Group facilities<\/a><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Oferece op\u00e7\u00f5es de idioma que incluem o idioma local ou ingl\u00eas<\/span><\/li>\n\n\n\n<li>Gives respondents access in high-growth emerging markets<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como funciona (etapas):<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Envie-nos os requisitos (t\u00edpico\u00a0<\/span><span style=\"font-weight: 400;\">dura\u00e7\u00e3o do v\u00eddeo varia de 10 a 30 minutos)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Recruitment, setup, and scheduling of interviews in 1 week turnaround*<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Entrega de arquivos de v\u00eddeo <\/span><\/li>\n<\/ol>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<p>*Depende das especifica\u00e7\u00f5es dos crit\u00e9rios de recrutamento<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mercados atendidos<\/h2>\n\n\n\n<p>We can rapidly conduct video ethnographies around the world.&nbsp; These are the markets we rapidly serve:<\/p>\n\n\n\n<p><strong>Am\u00e9ricas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Estados Unidos<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Canad\u00e1<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Brasil<\/span><\/li>\n\n\n\n<li>M\u00e9xico<\/li>\n<\/ul>\n\n\n\n<p><strong>Europa<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Reino Unido<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Alemanha<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Holanda<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Fran\u00e7a<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">R\u00fassia<\/span><\/li>\n<\/ul>\n\n\n\n<p><strong>\u00c1sia <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">China <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Hong Kong<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Cingapura<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">\u00cdndia<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Austr\u00e1lia<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Nova Zel\u00e2ndia<\/span><\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/pt\/about-sis\/contact-sis-international-market-research\/\">Entre em contato conosco<\/a> para ver como podemos agregar valor ao seu pr\u00f3ximo projeto de Pesquisa em V\u00eddeo Etnografia.<\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A SIS realiza videoetnografia com consumidores em todo o mundo. Isso permite que voc\u00ea receba rapidamente entrevistas em v\u00eddeo e feedback de v\u00eddeo em casa em todo o mundo. <\/p>","protected":false},"author":1,"featured_media":63017,"parent":14650,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24715","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/24715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=24715"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/24715\/revisions"}],"predecessor-version":[{"id":81612,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/24715\/revisions\/81612"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63017"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=24715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}