{"id":22097,"date":"2017-02-20T01:12:25","date_gmt":"2017-02-20T01:12:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=22097"},"modified":"2026-03-12T23:50:31","modified_gmt":"2026-03-13T03:50:31","slug":"estrategia-de-entrada-no-mercado","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/market-entry-intelligence-page\/estrategia-de-entrada-no-mercado\/","title":{"rendered":"Consultoria de entrada no mercado"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\">Consultoria de entrada no mercado<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7d97c37b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7d97c37b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Strategy consulting (25)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-25-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS\u00a0Market Entry Strategy\u00a0provides consulting solutions on Market\u00a0Opportunity, Growth, Market Sizing, Market Feasibility, Market\u00a0Development, Market Expansion, Export Development, Channel\u00a0Development, and B2B growth. In today\u2019s global economy, delivering\u00a0growth and identifying opportunity are key ways companies seek to\u00a0develop competitive advantages and prosper. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">At SIS Global Growth, we\u00a0help you translating ideas for growth into action. SIS provides a variety\u00a0of market opportunity and growth solutions to meet the following\u00a0needs:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\"><strong>Oportunidade de mercado<\/strong>: What opportunities exist that we can serve?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Entrada no mercado<\/strong>: What markets can we enter based on our strategic&nbsp;objectives and capabilities?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Market Feasibility<\/strong>: Is our entry plan, expectations and objectives&nbsp;feasible?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Market Landscape:<\/strong> What is the landscape of customers,&nbsp;competitive dynamics, culture and supply chain?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Dimensionamento de mercado:<\/strong> What is the size and scale of the opportunity?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Growth Innovation Programs: <\/strong>What opportunities does our team&nbsp;see? Will they work? How should we launch it?<\/span><\/li>\n\n\n\n<li><span class=\"s2\"><strong>Sales Channel Development:<\/strong> Are there new sales channels we&nbsp;can pursue?<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Market opportunities can be seized, followed or developed. Companies&nbsp;often consider whether the opportunity can meet their strategic growth&nbsp;objectives, if the company has the capabilities and assets to deliver&nbsp;against the opportunity and if the opportunity is synergistic with their&nbsp;business model.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/pt\/analise-da-entrada-no-mercado-do-carrefour-dubai\/\" title=\"An\u00e1lise de entrada no mercado de Dubai do Carrefour\"  data-wpil-monitor-id=\"1857\">Entrada no mercado<\/a> Strategy&nbsp;is a nuanced discipline in international business.&nbsp;Complex dynamics impact market entry success. Customer, competitive&nbsp;dynamics, cultural, regulatory, talented staff, supply chain and many&nbsp;other complex factors can heavily impact market entry. Variables such&nbsp;as strategy, mode of entry, logistics, preconceived assumptions and&nbsp;implementation can have significant impact in a new venture\u2019s&nbsp;responsiveness, agility and competitiveness.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Oportunidades de Mercado\/Assessoria de Entrada e Consultoria Estrat\u00e9gica<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS has over 40+ years\u2019 expertise in international market entry, feasibility and&nbsp;opportunity research and consulting, serving many of the world\u2019s&nbsp;leading and influential companies.<\/span><span class=\"s1\"> We work&nbsp;with clients to develop and implement incisive strategy that leverages our&nbsp;client\u2019s competitive strengths and advantages. Our consultants provide depth of&nbsp;insight as well as a robust platform for implementing&nbsp;Market Entry Strategy.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Solu\u00e7\u00f5es e an\u00e1lises propriet\u00e1rias<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Planejamento no local<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Equipes de especialistas<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Desenvolvimento de programa de inova\u00e7\u00e3o<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Estrat\u00e9gia competitiva<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">In growth strategy development, our philosophy is to develop a flexible&nbsp;strategy that is sustainable and difficult for competitors to replicate.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Oftentimes, companies are burgeoning with innovative ideas in&nbsp;different divisions within themselves, but for various reasons those&nbsp;ideas do not come to fruition. At SIS Global Growth, we also develop,&nbsp;coordinate and implement unique innovation and collaborative&nbsp;programs for companies seeking to identify opportunity, to boost grow&nbsp;and to become more innovative.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">As growth arises for many companies from on a series of efforts in their&nbsp;business, SIS Global Growth also provides Business Development consulting and&nbsp;implementation support across a variety of different functions. Below&nbsp;are selected areas we commonly support companies:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\"><span class=\"s1\">Consultoria de crescimento de vendas e marketing<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Gera\u00e7\u00e3o de leads B2B e coordena\u00e7\u00e3o de reuni\u00f5es<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Consultoria de crescimento<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Design de vendas e pontos de contato<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Estrat\u00e9gia de Canal<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Desenvolvimento de Neg\u00f3cios Internacionais<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Lan\u00e7amento de escrit\u00f3rio \/ gerenciamento de eventos<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Estrat\u00e9gia de branding e comunica\u00e7\u00e3o<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Segmenta\u00e7\u00e3o<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">Consultoria de crescimento da cadeia de suprimentos<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Desenvolvimento de parcerias<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Tecnologia<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Suporte global ao gerenciamento de projetos<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Produtividade<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Fornecimento especializado, fornecimento e desenvolvimento de fornecedores<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Recursos Humanos<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">Finan\u00e7a<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Capta\u00e7\u00e3o de recursos e consultoria de capital<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Assessoria em estrutura de capital<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Planejamento financeiro corporativo<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\"><span class=\"s1\">Conformidade<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Inscri\u00e7\u00f5es e arquivamentos<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Conformidade regulat\u00f3ria, fiscal e outras<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">Nossos servi\u00e7os de gera\u00e7\u00e3o de leads oferecem os seguintes benef\u00edcios:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Identifica\u00e7\u00e3o de novas oportunidades de neg\u00f3cios e leads<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Recursos liberados para departamentos de vendas<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Dados aprimorados e insights sobre segmentos-alvo<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Insight for corporate growth and development (Locally,&nbsp;Regionally, Globally)<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Insights sobre os principais planos futuros e din\u00e2mica de relacionamento<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Estrat\u00e9gias para aumentar as contas<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Mapeamento de clientes<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c91d6bb7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c91d6bb7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Tech (13)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Tech-13-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS Customer Mapping is a valuable tool to show businesses where&nbsp;products and brands will have the most impact. Mapping uncovers&nbsp;hidden trends and patterns that businesses can utilize to target&nbsp;prospective audiences effectively. Identifying businesses and&nbsp;consumers across channels grants an integrated customer view&nbsp;indispensable to sales and marketing efforts.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS Customer Mapping Solutions provides targeted research and data&nbsp;to ensure that businesses are positioned effectively, including customer&nbsp;and business demographic research.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Potencial de marketing<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS Customer Mapping gives organizations precise marketing&nbsp;information that allows implementation of the most profitable outreach&nbsp;tactics.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Preveja oportunidades de marketing<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Identifique uma estrat\u00e9gia eficiente de implanta\u00e7\u00e3o de recursos<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Utilize dados de participa\u00e7\u00e3o de mercado para melhorar o desempenho<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Desenvolva campanhas altamente direcionadas<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Aumente a aquisi\u00e7\u00e3o e reten\u00e7\u00e3o de clientes<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Economic penetration reports showing expected performance&nbsp;data in new markets<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Promo\u00e7\u00e3o de Exporta\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">For many organizations, growth and profitability depend on exporting&nbsp;products and services to foreign markets. Exporting organizations often&nbsp;need access to these markets, insight about tax and duties, regulatory&nbsp;oversight, trade opportunities and threats, partners in the local&nbsp;markets.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">With in-depth knowledge of <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/as-americas\/pesquisa-de-mercado-na-america-latina\/consultoria-de-entrada-no-mercado-brasil\/\" title=\"Consultoria de entrada no mercado no Brasil\"  data-wpil-monitor-id=\"4131\">market<\/a> trends in target export regions SIS&nbsp;export consultants provide a variety of solutions for exporters and trade&nbsp;bureaus to promote the exports internationally:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\">Promo\u00e7\u00e3o, marketing e planejamento de miss\u00f5es comerciais<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Planejamento de eventos de miss\u00e3o comercial<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Desenvolvimento de parcerias<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Avalia\u00e7\u00e3o de oportunidades de mercado<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Desenvolvimento de campanha<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Avalia\u00e7\u00e3o de entrada no mercado<\/span><\/li>\n\n\n\n<li><span class=\"s2\">Dimensionamento de mercado<\/span><\/li>\n<\/ul>\n\n\n<h2>Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, andar 2, Nova York, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">Sobre SIS Internacional<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\">\u00a0oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\">\u00a0Entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\">\u00a0para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/span><\/p>\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A SIS fornece consultoria em estrat\u00e9gia de entrada no mercado. Trabalhamos com empresas em oportunidades de novos mercados, crescimento, dimensionamento, desenvolvimento de canais e muito mais.<\/p>","protected":false},"author":1,"featured_media":62559,"parent":84510,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-22097","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/22097","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=22097"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/22097\/revisions"}],"predecessor-version":[{"id":78239,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/22097\/revisions\/78239"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/84510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62559"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=22097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}