{"id":21993,"date":"2017-01-31T07:53:52","date_gmt":"2017-01-31T07:53:52","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=21993"},"modified":"2026-01-27T16:52:10","modified_gmt":"2026-01-27T21:52:10","slug":"pesquisa-de-mercado-de-perfumes-de-fragrancias","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-de-perfumes-de-fragrancias\/","title":{"rendered":"Pesquisa de mercado de fragr\u00e2ncias e perfumes"},"content":{"rendered":"<h1 class=\"wp-block-heading p1\"><span class=\"s1\">Pesquisa de mercado de fragr\u00e2ncias e perfumes<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4c1624b0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4c1624b0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The fragrance market is saturated with trendy novelties from many brands around the world. It is difficult to attract consumer attention because all niches are occupied by experienced and famous manufacturers. Launching a new brand requires significant effort and resources. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Accordingly, the most important resource for brand promotion is marketing information. It is the data provided by Fragrance \/ <a href=\"https:\/\/www.sisinternational.com\/pt\/pesquisa-de-mercado-de-perfumes-de-luxo\/\" title=\"Pesquisa de mercado de perfumes de luxo\"  data-wpil-monitor-id=\"2261\">Perfume Market Research<\/a> that will help develop a strategy to create a competitive brand.<\/span><\/p>\n\n\n\n<p class=\"p1\"><strong><span class=\"s1\">The following topics are <\/span><\/strong>crucial to creating<strong><span class=\"s1\"> a new fragrance line:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Recursos do p\u00fablico-alvo<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Situa\u00e7\u00e3o competitiva<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Recursos de imagem da marca<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Comunica\u00e7\u00e3o<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Social-demographic and psychographic features of the target audience will allow fragrance \/ perfume market research companies to prepare a unique commercial proposal, based on potential consumer taste, preferences and values. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS International will be able to determine key communication stages and convey the brand concept to end consumers. The choice of the target group largely depends on age and gender peculiarities. For instance, most women prefer light flowery or spicy fragrances, whereas men like strong citrus, tobacco or woody accents. At the same time, there are unisex perfume lines \u2014 the target audience of such brands depends on temperamental attributes. This is why a consumer psychographic portrait will be required.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Posicionamento Eficaz no Mercado&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">In order to define these advantages, competitive situation analysis and analysis of competitors are necessary. These allow a company to define key factors that are vital for conceptual positioning. The competitive advantages of a fragrance line will make it possible to occupy a certain market niche. <\/span><\/p>\n\n\n\n<p class=\"p1\">For example, the original fragrance of Armani men\u2019s perfume has enjoyed stable popularity throughout the world for many years thanks to a very distinctive fragrance. In a similar manner, women\u2019s fragrances (such as Armani Code) are well perceived because of the <span class=\"s1\">competitive advantages provided by the Armani brand (halo effect).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Criando uma imagem de marca<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">it is necessary to determine what features are vital for consumers and whether they are contained in the primary brand. Most consumers mention the importance of such characteristics as fragrance, fragrance duration, prestige, exclusiveness, popularity, and so on. All of these characteristics may be clearly defined through a comprehensive study of consumers\u2019 attitude to the brand, perception of the brand within the competitive environment, brand attributes, and degree of confidence to brand image.<\/span><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-be9bd3d7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-be9bd3d7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Perfume-cologne-fragance-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Estrat\u00e9gia de comunica\u00e7\u00e3o<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">A caracter\u00edstica crucial do perfume \u00e9 o aroma, que \u00e9 imposs\u00edvel de apresentar visualmente. \u00c9 por isso que a mensagem comunicativa deve conter alguns aspectos-chave capazes de suscitar associa\u00e7\u00f5es positivas com a imagem da marca. Por exemplo, as ma\u00e7\u00e3s s\u00e3o exibidas na publicidade da linha DKNY Be Delicious \/ Red Delicious para apresentar uma fragr\u00e2ncia atrav\u00e9s de uma imagem visual brilhante. Na maioria dos casos as marcas s\u00e3o posicionadas atrav\u00e9s de diversas categorias abstratas, conectando o perfume com valores relevantes do p\u00fablico-alvo.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Thus, preparatory stages based on fragrance market research results will help the brand to occupy a steady share of the market, minimize competition-related risks, and ensure a stable consumer inflow. As soon as all of the necessary stages are covered, the emergence of a new powerful perfume brand may be observed in the market.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Ultimately, more fragrance market research will be necessary to <a href=\"https:\/\/www.sisinternational.com\/pt\/white-paper-sobre-estudo-sobre-dificuldades-nas-comunicacoes-para-pequenas-e-medias-empresas-revelando-o-custo-oculto-das-barreiras-e-da-latencia-nas-comunicacoes\/\" title=\"Artigo t\u00e9cnico sobre estudo de dor em comunica\u00e7\u00f5es para pequenas e m\u00e9dias empresas\"  data-wpil-monitor-id=\"7648\">study the communicative<\/a> and economic efficiency of a perfume line. It is advisable to estimate overall brand perception, determine the associative array, investigate the motivational impact of all advertisements, estimate brand attractiveness, study consumer loyalty, analyze the dynamics of financial performance, reputation and perception of the brand before and after a strategy is devised.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Sobre a pesquisa de fragr\u00e2ncias SIS<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS International Research is the leading provider in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/empresa-de-pesquisa-de-mercado-global\/\"   title=\"Empresa de pesquisa de mercado global\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"776\">pesquisa de mercado global<\/a> and strategy. Founded over 40+ years ago, SIS has extensive experience in conducting Qualitative, Quantitative and Strategy Research. With a presence in over 120 countries and continually expanding, SIS&nbsp;manages state-of-the-art focus groups and in-depth interview facilities to provide comprehensive data for our clients. We maintain an extensive database filled with&nbsp;qualified recruits, all experts in their particular industry.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\">Realizamos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grupos focais e entrevistas com consumidores<\/li>\n\n\n\n<li>Teste de produto<\/li>\n\n\n\n<li>Teste de fragr\u00e2ncias e aromas<\/li>\n\n\n\n<li>Pesquisa Sensorial<\/li>\n\n\n\n<li>Comunidades on-line<\/li>\n\n\n\n<li>pesquisas<\/li>\n\n\n\n<li>Analise competitiva<\/li>\n\n\n\n<li>Avalia\u00e7\u00f5es de oportunidade de mercado, dimensionamento e entrada<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Fornecemos insights sobre fragr\u00e2ncias e perfumes para lan\u00e7ar novos produtos e aumentar seus lucros.<\/p>","protected":false},"author":1,"featured_media":64900,"parent":14457,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-21993","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/21993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=21993"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/21993\/revisions"}],"predecessor-version":[{"id":81272,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/21993\/revisions\/81272"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/64900"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=21993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}