{"id":19564,"date":"2016-01-07T20:22:11","date_gmt":"2016-01-07T20:22:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=19564"},"modified":"2025-09-10T23:13:28","modified_gmt":"2025-09-11T03:13:28","slug":"entrando-no-mercado-da-europa-central","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/cobertura\/europa\/entrando-no-mercado-da-europa-central\/","title":{"rendered":"Entrada no mercado na Europa Oriental"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Entrada no mercado na Europa Oriental<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0d847d4c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0d847d4c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-2.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Eastern Europe market research (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u00a0<span class=\"s1\">O que \u00e9 o mercado da Europa Central?<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Muitas vezes, a Europa Central e Oriental \u00e9 discutida como uma \u00fanica regi\u00e3o (CEE). Existem diferen\u00e7as importantes.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Existem os <strong>Visegrado Quatro pa\u00edses<\/strong>, or V4 countries, which share cultural values and common roots in religious traditions. These countries include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">A rep\u00fablica Tcheca<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Hungria<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Pol\u00f4nia<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Eslov\u00e1quia<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p3\"><span class=\"s1\">Other Central European<\/span> countries include Austria, Germany, Italy, Slovenia,<span class=\"s1\"> and Ukraine, bringing the total to nine countries.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Qual \u00e9 a sua estrat\u00e9gia de entrada no mercado?<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Entrar em um novo mercado come\u00e7a com um plano, objetivos e crit\u00e9rios. As informa\u00e7\u00f5es b\u00e1sicas comuns devem incluir o seguinte:<\/span><\/p>\n\n\n\n<p class=\"p1\"><strong><span class=\"s2\">Distribuir vs. fabricar<\/span><\/strong><span class=\"s1\">&nbsp;\u2014 muitas empresas come\u00e7am a entrar num mercado estrangeiro estabelecendo parcerias comerciais que lhes permitem exportar para esse mercado. Antes de escolher um modo de entrada em detrimento de outro, existem muitas leis e regulamentos governamentais, legais e financeiros que precisam de ser revistos.<\/span><\/p>\n\n\n\n<p class=\"p1\"><strong><span class=\"s2\">A infraestrutura<\/span><\/strong><span class=\"s1\">&nbsp;\u2014 As estradas, ferrovias e alternativas de transporte\/log\u00edstica relacionadas podem ser fatores-chave em rela\u00e7\u00e3o ao custo e ao tempo necess\u00e1rios para distribuir seus produtos. <\/span><\/p>\n\n\n\n<p class=\"p3\"><strong><span class=\"s3\">Popula\u00e7\u00e3o\/tamanho do mercado<\/span><\/strong><span class=\"s4\">&nbsp;\u2014 n\u00e3o \u00e9 apenas o tamanho de um pa\u00eds que importa. Tamb\u00e9m pode ser at\u00e9 que ponto uma popula\u00e7\u00e3o corresponde aos dados demogr\u00e1ficos do seu alvo. <\/span><span class=\"s1\">A popula\u00e7\u00e3o da Pol\u00f3nia de quase 40 milh\u00f5es \u00e9 maior do que a dos outros 3 pa\u00edses juntos (<\/span><span class=\"s5\">a Rep\u00fablica Checa, a Hungria e a Rom\u00e9nia t\u00eam aproximadamente 11 milh\u00f5es, 10 milh\u00f5es e 5 milh\u00f5es de habitantes, respetivamente<\/span><span class=\"s1\">). Isto, entre outros factos, pode ajud\u00e1-lo a planear uma estrat\u00e9gia de entrada em apenas um pa\u00eds ou em toda a regi\u00e3o.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p4\"><span class=\"s1\">Semelhan\u00e7as e diferen\u00e7as<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-05095420\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-05095420\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-4.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Eastern Europe market research (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p4\"><span class=\"s1\">One might prefer to think of the countries of Central Europe as one homogeneous region. But because of differences in their economic development and their experiences during the communist era (pre 1990), combined with their ethnic and linguistic differences, the people in these markets may not relate to your business or its products in a consistent manner. <\/span><\/p>\n\n\n\n<p class=\"p4\"><span class=\"s2\"><strong>l\u00ednguas<\/strong> -<\/span><span class=\"s1\">&nbsp;Embora relacionados atrav\u00e9s de sua hist\u00f3ria, cada pa\u00eds tem seu pr\u00f3prio idioma principal. Existem v\u00e1rias outras l\u00ednguas faladas na regi\u00e3o, mas o ingl\u00eas \u00e9 minoria. Portanto, se voc\u00ea precisar fazer alguma pesquisa de mercado ou desenvolver mensagens de marketing ou publicidade, \u00e9 importante ter uma equipe ou um terceiro qualificado dispon\u00edvel para lidar com as comunica\u00e7\u00f5es locais. <\/span><\/p>\n\n\n\n<p class=\"p3\"><strong><span class=\"s2\">Moedas<\/span><\/strong><span class=\"s1\"> \u2014&nbsp;While<\/span><span class=\"s2\"> t<\/span><span class=\"s4\">Ol\u00e1, somos todos membros da UE, apenas a Eslov\u00e1quia adotou o euro como moeda. Assim, voc\u00ea pode estar lidando com pelo menos <\/span><span class=\"s1\">4 moedas diferentes nesta regi\u00e3o. As flutua\u00e7\u00f5es da taxa de c\u00e2mbio devem ser tidas em conta em quaisquer proje\u00e7\u00f5es financeiras.<\/span><\/p>\n\n\n\n<p class=\"p3\"><strong><span class=\"s2\">Renda &quot;per capita<\/span><\/strong><span class=\"s1\"> \u2014 There is considerable variation in how much a typical household earns and has to spend.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">On the western side of the Central European countries, Germany and Austria average $47,000 to $51,000.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">To the east,Ukraine, Bulgaria, and Belarus range from about $3,000 to nearly $8,000.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">And in the middle (after all, these are in \u201cCentral\u201d Europe), Hungary and Poland average about $14,000, with Slovakia and the Czech Republic between $18-20,000. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Combinada com as estat\u00edsticas populacionais, a renda per capita pode fornecer uma estimativa das vendas potenciais, supondo, \u00e9 claro, que haja desejo de comprar o que voc\u00ea vende.&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p3\"><span class=\"s2\"><strong>Economias e ind\u00fastrias<\/strong> -<\/span><span class=\"s1\">&nbsp;Alguns destaques podem ser \u00fateis.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Sendo a maior economia da Europa Central e Oriental e uma das principais da UE, <b>Pol\u00f4nia <\/b>is one of the key markets to consider. <\/span>It is well situated, as it is next to Germany, southeastern Europe,<span class=\"s1\"> and Russia. Finally, Poland is investing heavily in its infrastructure to upgrade roads and make moving goods within its borders easier.<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>Eslov\u00e1quia<\/b>A economia do pa\u00eds \u00e9 uma das mais fortes da UE. A ind\u00fastria transformadora, especialmente nas ind\u00fastrias agr\u00edcola e autom\u00f3vel, \u00e9 forte.<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>Hungria<\/b> also has a relatively strong economy, skilled and low-cost labor, and a modern infrastructure.<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>A rep\u00fablica Tcheca<\/b>\u2019s economy is one ofthe  wealthiest and most stable in the region. It also has one of the most developed industrialized economies.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Market Entry in Eastern Europe: Do Your Research<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-55a694b6\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-55a694b6\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-3.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Eastern Europe market research (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Eastern-Europe-market-research-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Though diligent secondary research and analysis can teach you a lot about a new market, many questions can best be answered by conducting <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/grupos-de-foco\/participe-de-grupos-focais\/\">primary market research<\/a> studies directly with potential customers.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Uma empresa de estudos de mercado que conhe\u00e7a e compreenda os mercados internacionais, as suas l\u00ednguas, costumes, pol\u00edticas e at\u00e9 atitudes em rela\u00e7\u00e3o \u00e0 investiga\u00e7\u00e3o pode ajudar a:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">avaliar o mercado \u2013 objetivamente e muitas vezes com mais recursos do que sua pr\u00f3pria equipe <\/span><\/li>\n\n\n\n<li><span class=\"s1\">identificar a concorr\u00eancia, como eles chegam ao mercado, suas mensagens e pre\u00e7os<\/span><\/li>\n\n\n\n<li><span class=\"s1\">conduzir grupos focais ou entrevistas pessoais<\/span><\/li>\n\n\n\n<li><span class=\"s1\">criar e executar pesquisas on-line ou por telefone<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Results from such research can aid your decision-making by<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">determinar o quanto existe uma necessidade para o seu produto <\/span><\/li>\n\n\n\n<li><span class=\"s5\">testando <\/span><span class=\"s1\">suas comunica\u00e7\u00f5es e quaisquer significados regionais\/locais <\/span><\/li>\n\n\n\n<li><span class=\"s1\">estimar at\u00e9 que ponto seus produtos seriam comprados<\/span><\/li>\n\n\n\n<li><span class=\"s1\">identifying any problems early enough to take action before full rollout<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">In addition, such a <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\">firm<\/a> can offer advice and guidance based on similar projects for other clients who had common expansion goals and needs.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00f3ximos passos<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Certifique-se de ter declarado claramente seus objetivos \u2013 ou seja, priorizar os pa\u00edses nos quais deseja entrar e qual penetra\u00e7\u00e3o de mercado, vendas ou outras metas voc\u00ea tem.<\/li>\n\n\n\n<li>Identifique seus clientes ideais \u2013 por exemplo, onde eles est\u00e3o, quais s\u00e3o seus dados demogr\u00e1ficos e quantos deles existem?<\/li>\n\n\n\n<li>Como voc\u00ea atingir\u00e1 seus objetivos? - ou seja, o que exatamente voc\u00ea far\u00e1 e como o far\u00e1?<\/li>\n\n\n\n<li>Obtenha ajuda objetiva para orient\u00e1-lo e reduzir riscos \u2013 por exemplo, identifique e contrate um parceiro local, uma empresa de consultoria, um banco ou uma empresa de pesquisa de mercado que tenha um conhecimento profundo ou \u00fanico sobre o mercado.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2\u00ba andar, Nova York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sobre SIS Internacional<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\"> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>","protected":false},"excerpt":{"rendered":"<p>A entrada no mercado da Europa Central come\u00e7a com um plano, objetivos e crit\u00e9rios. As informa\u00e7\u00f5es b\u00e1sicas comuns devem incluir o seguinte\u2026<\/p>","protected":false},"author":1,"featured_media":66164,"parent":14510,"menu_order":20,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19564","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/19564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=19564"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/19564\/revisions"}],"predecessor-version":[{"id":67819,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/19564\/revisions\/67819"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/66164"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=19564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}