{"id":19184,"date":"2015-10-26T20:54:09","date_gmt":"2015-10-26T20:54:09","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=19184"},"modified":"2025-09-16T17:31:44","modified_gmt":"2025-09-16T21:31:44","slug":"curriculo-de-experiencia-em-estudos-de-etnografia","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/curriculo-de-experiencia-em-estudos-de-etnografia\/","title":{"rendered":"Experi\u00eancia em pesquisa de mercado em etnografia"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Experi\u00eancia em pesquisa de mercado em etnografia<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3c4b090e\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-3c4b090e\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Nordic-market-research-4.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Nordic market research (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Nordic-market-research-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Nordic-market-research-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Nordic-market-research-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Nordic-market-research-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Nordic-market-research-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conduziu dezenas de estudos de visitas domiciliares de consumidores sobre eletrodom\u00e9sticos e eletrodom\u00e9sticos na \u00e1rea metropolitana de Nova York.<\/li>\n\n\n\n<li>Recrutou executivos tomadores de decis\u00e3o de TI para estudo de etnografia em seus escrit\u00f3rios.<\/li>\n\n\n\n<li>Conduziu etnografia em consult\u00f3rio entre administradores hospitalares em todo o pa\u00eds dos EUA.<\/li>\n\n\n\n<li>Conduziu uma etnografia de visitas a escrit\u00f3rios de baixa incid\u00eancia entre os tomadores de decis\u00e3o que decidem sobre a aquisi\u00e7\u00e3o de m\u00f3veis de escrit\u00f3rio.<\/li>\n\n\n\n<li>Recruited ethnography <a href=\"https:\/\/www.sisinternational.com\/pt\/estudo-de-caso-hipotetico-de-analise-de-consumo-eharmony\/\" title=\"An\u00e1lise do consumidor: estudo de caso hipot\u00e9tico da eHarmony\"  data-wpil-monitor-id=\"8616\">study for US consumers<\/a> to profile their living habits in their homes \u2013 consumers had to agree to be video taped in their home setting.<\/li>\n\n\n\n<li>Recrutou e entrevistou propriet\u00e1rios de m\u00e1quinas de lavar para observar seu comportamento ao usar m\u00e1quinas de lavar em suas casas.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/how-to-conduct-in-depth-interviews-for-market-insights\/\" title=\"Como conduzir entrevistas em profundidade para obter insights de mercado\"  data-wpil-monitor-id=\"8619\">Conducted low incidence office visit ethnographic interviews<\/a> among many hospitality and education professionals about their attitudes and behaviors in renovation and new construction.<\/li>\n\n\n\n<li>Recruited people who have high cholesterol and use drugs to treat their condition, professionals involved in cholesterol and heart health issues and those who lead extreme or analogous lifestyles governed by routine and ritual for an ethnography study about lifestyle, health and wellbeing.&nbsp; This study was conducted in Houston, Seattle, and St. Louis.<\/li>\n\n\n\n<li>Propriet\u00e1rios de aspiradores sem saco recrutados para observar seu comportamento de aspira\u00e7\u00e3o e limpeza em suas casas<\/li>\n\n\n\n<li>Realizei muitas visitas domiciliares com pessoas que possuem m\u00e1quinas de lavar com abertura frontal e geladeiras com portas francesas<\/li>\n\n\n\n<li>Conducted the recruitment of ethnography studies for a <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/tecnicas-de-geracao-de-leads\/\" title=\"Empresa de gera\u00e7\u00e3o de leads\"  data-wpil-monitor-id=\"8617\">leading advertising firm<\/a><\/li>\n\n\n\n<li>Conduziu visitas domiciliares para obter informa\u00e7\u00f5es sobre os h\u00e1bitos de consumo de cerveja, atitudes em rela\u00e7\u00e3o ao consumo de cerveja em casa e chope<\/li>\n\n\n\n<li>Conduziu visitas em consult\u00f3rio\/entrevistas em profundidade com profissionais m\u00e9dicos em Boston e Nova York.<\/li>\n\n\n\n<li>Conducted one-on-one interviews, focus groups, ethnographic <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/entrevista-por-telefone-assistida-por-computador-pesquisa-de-mercado\/\" title=\"Pesquisa de mercado de entrevistas por telefone assistidas por computador\"  data-wpil-monitor-id=\"8618\">interviews among drivers in a parking assistance<\/a> technology study in the NYC metro area.<\/li>\n\n\n\n<li>Conduziu entrevistas etnogr\u00e1ficas de pacientes com cuidadores de Alzheimer.<\/li>\n\n\n\n<li>Conducted a major household electronics concept <a href=\"https:\/\/www.sisinternational.com\/pt\/analise-de-exportacao-do-campus-da-universidade-estadual-da-carolina-do-norte\/\" title=\"Estudo de caso de entrada no mercado global universit\u00e1rio\"  data-wpil-monitor-id=\"8620\">study for a global<\/a> manufacturer via home visits in several US cities.&nbsp; The challenge was that there were strict recruitment criteria, re-recruitment requirements to reschedule consecutive home visits and schedules.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>","protected":false},"excerpt":{"rendered":"<p>Experi\u00eancia selecionada em estudos de etnografia com entrevistas em profundidade.<\/p>","protected":false},"author":1,"featured_media":65952,"parent":15106,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19184","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/19184","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=19184"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/19184\/revisions"}],"predecessor-version":[{"id":81444,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/19184\/revisions\/81444"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/65952"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=19184"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}