{"id":19154,"date":"2015-10-26T02:11:22","date_gmt":"2015-10-26T02:11:22","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=19154"},"modified":"2026-01-26T18:50:41","modified_gmt":"2026-01-26T23:50:41","slug":"curriculo-de-experiencia-em-pesquisa-de-marca","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/curriculo-de-experiencia-em-pesquisa-de-marca\/","title":{"rendered":"Empresa de pesquisa de mercado de marca"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Experi\u00eancia em pesquisa de mercado de marca<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-89bc12b1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-89bc12b1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Branding (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Experi\u00eancia em pesquisa de mercado de marca<\/h2>\n\n\n\n<p><strong>A SIS \u00e9 uma empresa l\u00edder em pesquisa de mercado de marcas e consultoria estrat\u00e9gica. Aproveite nossa experi\u00eancia de branding empresarial.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Imagem de marca<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand image study for a major airline conducted via CATI in US and the UK.&nbsp; Respondents were international leisure and business travelers.<\/li>\n\n\n\n<li>Conducted mall intercepts in US on consumers&#8217; attitudes toward retail clothing store brand names.<\/li>\n\n\n\n<li>Conducted focus groups for brand-name items.<\/li>\n\n\n\n<li>Quantitativo <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-da-marca\/\" title=\"Pesquisa de mercado da marca\"  data-wpil-monitor-id=\"7077\">Marca<\/a> Image Study for the US and Europe for Industrial Cleaning products by end-use Market Segments.<\/li>\n\n\n\n<li>Pesquisa quantitativa de imagem de marca de fabricantes de vidro nos EUA.<\/li>\n\n\n\n<li>Pesquisa quantitativa de imagem de marca para um fabricante de vidro.<\/li>\n\n\n\n<li>Conducted an intercept study on <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/pesquisa-de-marca\/\" title=\"Empresa de pesquisa de marca\"  data-wpil-monitor-id=\"6299\">brand image for food companies<\/a><\/li>\n\n\n\n<li>Conduziu estudo de imagem de marca e efic\u00e1cia de uma empresa de m\u00f3veis<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Patrim\u00f4nio da marca<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Estudo de Branding Global para empresas de confeitaria para uma empresa de publicidade asi\u00e1tica.<\/li>\n\n\n\n<li>Completed a brand awareness tracking study for a global manufacturer of a multi-purpose power tool in Australia, Chile, and Argentina.&nbsp; We conducted a pre and post wave of telephone interviews discussing these media campaigns.<\/li>\n\n\n\n<li>Conduziu um estudo de brand equity e reconhecimento no mercado moveleiro norte-americano.<\/li>\n\n\n\n<li>Conducted a brand equity and brand research <a href=\"https:\/\/www.sisinternational.com\/pt\/pesquisa-em-larga-escala-para-pequenas-empresas\/\" title=\"Pesquisa em larga escala para pequenas empresas\"  data-wpil-monitor-id=\"2334\">strategy study for a major aerospace company<\/a> in the North American market.\u00a0 In 2009, we conducted a comprehensive, multi-phase global brand equity study for a major global aircraft engine manufacturer. We followed this with one-on-one interviews with key industry executives regarding current and anticipated industry issues. We surveyed airlines, appraisers, bankers, lessors, cargo companies and MROs including everyone from procurement and finance people to fleet managers and company executives. Our client used this <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/as-americas\/pesquisa-de-mercado-no-caribe\/pesquisa-de-mercado-bahamas\/\" title=\"Pesquisa de mercado nas Bahamas\"  data-wpil-monitor-id=\"4196\">research to refine their marketing<\/a> strategies and to inform next-generation aircraft engine initiatives.<\/li>\n\n\n\n<li>Realizei pesquisa de fidelidade \u00e0 marca, para question\u00e1rio quantitativo online.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Identidade da marca<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conduzimos intercepta\u00e7\u00f5es em shopping centers nos EUA sobre as atitudes dos consumidores em rela\u00e7\u00e3o \u00e0s marcas de lojas de roupas no varejo.<\/li>\n\n\n\n<li>Conduziu um estudo para ajudar a determinar os nomes de marcas e recursos de um novo sistema operacional no Jap\u00e3o e na Alemanha com usu\u00e1rios de PC.<\/li>\n\n\n\n<li>Conduziu IDI&#039;s com jornalistas e analistas sobre sua identidade \/ reconhecimento de marca para Pain\u00e9is Solares<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Estrat\u00e9gia de marca<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>produtos, sucessos e fracassos da marca global.<\/li>\n\n\n\n<li>Conduziu um estudo de solu\u00e7\u00e3o de marca europeia com radiologistas.<\/li>\n\n\n\n<li>Pesquisa qualitativa entre m\u00e9dicos e m\u00e3es reagindo ao conceito de ter uma linha completa de produtos nutricionais sob uma \u00fanica marca global e seu posicionamento.<\/li>\n\n\n\n<li>T\u00e9cnicas de gerenciamento de marca bem-sucedidas no setor de varejo dos EUA.<\/li>\n\n\n\n<li>Reposicionei a estrat\u00e9gia de marca de um cliente de fabrica\u00e7\u00e3o de janelas para atingir empreiteiros profissionais.<\/li>\n\n\n\n<li>Conduziu o IDIS para avaliar os slogans de marca corporativa de um grande fabricante de celulares<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/pt\/about-sis\/contact-sis-international-market-research\/\">Contate-nos para seu pr\u00f3ximo projeto de pesquisa e estrat\u00e9gia de mercado de marca.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>Aproveite nossa experi\u00eancia em Branding Empresarial e Pesquisa de Marca.<\/p>","protected":false},"author":1,"featured_media":69135,"parent":15106,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-19154","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/19154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=19154"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/19154\/revisions"}],"predecessor-version":[{"id":80641,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/19154\/revisions\/80641"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/69135"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=19154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}