{"id":18894,"date":"2015-09-21T21:55:32","date_gmt":"2015-09-21T21:55:32","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18894"},"modified":"2026-01-26T18:08:34","modified_gmt":"2026-01-26T23:08:34","slug":"treinamento-e-estrategia-de-inteligencia-competitiva","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/treinamento-e-estrategia-de-inteligencia-competitiva\/","title":{"rendered":"Treinamento e Estrat\u00e9gia de Intelig\u00eancia Competitiva"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Treinamento e Estrat\u00e9gia de Intelig\u00eancia Competitiva<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-6d3fb522\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-6d3fb522\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-28-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Por que a Intelig\u00eancia Competitiva \u00e9 importante para o seu neg\u00f3cio?<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s2\">Competitive Intelligence (CI) is a method used to gather and analyze information about competitors, which may not always be easily obtained or publicly available.<\/span><\/p>\n\n\n\n<p>Understanding how competitors will act in the marketplace can build profits and new competitive advantages for your company.\u00a0 You can adapt your products faster, achieve cost advantages, and differentiate your market position.\u00a0 CI can help you deter competitive movements and build market share.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Reuni\u00e3o&nbsp;<\/span><span class=\"s1\">Intelig\u00eancia<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">There are several forms of <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/inteligencia-de-mercado\/\" title=\"Intelig\u00eancia de mercado\"  data-wpil-monitor-id=\"6762\">intelligence<\/a> gathering such as Market Research or Market Intelligence that can be used to:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">understand the <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-asia\/pesquisa-de-dimensionamento-do-cenario-do-mercado-asiatico\/\" title=\"Pesquisa de cen\u00e1rio e dimensionamento do mercado asi\u00e1tico\"  data-wpil-monitor-id=\"10573\">landscape of your market<\/a> (e.g. size, regions, demographics).<\/span><\/li>\n\n\n\n<li><span class=\"s1\">gain feedback from prospects and <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/consultoria-de-aquisicao-de-clientes-de-servicos-financeiros\/\" title=\"Consultoria de aquisi\u00e7\u00e3o de clientes de servi\u00e7os financeiros\"  data-wpil-monitor-id=\"10578\">customers about different products or services<\/a>, e.g. you might learn about alternatives or substitutes being considered by buyers. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">create a list of companies that compete with yours.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Competitive Intelligence is often used as a strategic tool to complement other findings. Having knowledge of the likely plans and efforts of your <a href=\"https:\/\/www.sisinternational.com\/pt\/modelo-global-de-inteligencia-competitiva-por-ruth-stanat-revista-de-inteligencia-competitiva\/\" title=\"Empresa Global de Intelig\u00eancia Competitiva\"  data-wpil-monitor-id=\"2188\">competition allows your company<\/a> to have both offensive and defensive strategies in place to achieve greater success in the marketplace.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">The process of gaining certain information about competitors requires a planned approach, good organizational skills, and analytic experience.<span class=\"Apple-converted-space\">\u00a0 <\/span>It is not simply finding data or statistics, but understanding the implications it has to your business.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Good intelligence that is converted to insights can be used to help <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-de-mercado-para-testes-de-produtos\/sis-internationals-teste-de-sabor-de-comida\/\" title=\"O que torna a SIS International Research a TOP empresa de pesquisa de mercado para testes de sabor de alimentos na cidade de Nova York\"  data-wpil-monitor-id=\"10568\">top executives and marketing<\/a> managers to make better informed strategic business decisions \u2013 both short-term as well as long term.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Desenvolvendo Estrat\u00e9gia a partir de resultados de Intelig\u00eancia Competitiva<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Uma vez identificada uma lista de \u201cempresas-alvo\u201d atrav\u00e9s de uma variedade de outras informa\u00e7\u00f5es, pesquisas e discuss\u00f5es, <\/span><span class=\"s2\">um plano<\/span><span class=\"s1\"> precisa ser desenvolvido e pessoal apropriado precisa ser recrutado para implement\u00e1-lo. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Such a plan must set <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/objetivos-e-estruturas-de-resultados-principais-pesquisa-de-mercado\/\" title=\"Objetivos e principais estruturas de resultados Pesquisa de mercado\"  data-wpil-monitor-id=\"10580\">objectives and anticipate how results<\/a> will be used.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><strong>Que perguntas precisam ser respondidas?<\/strong> <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Um concorrente est\u00e1 planejando lan\u00e7ar um novo produto? Ou entrar em um novo mercado? Ou expandir sua for\u00e7a de vendas? Alterar seu pre\u00e7o?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Existem oportunidades de fus\u00e3o ou parceria?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">(Nota: \u00c9 necess\u00e1ria habilidade para obter respostas a tais perguntas, uma vez que elas n\u00e3o podem simplesmente ser colocadas diretamente. Como em certos esportes ou lutas, voc\u00ea precisa \u201cdesequilibrar\u201d seu oponente ou distra\u00ed-lo.)<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><span class=\"s1\">Quem ser\u00e1 entrevistado?<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">What people are likely to have the answers &#8212; or part of the answers &#8212; to your questions? It could be the competitor\u2019s sales force, engineers, their ad agency, public relations firm, present customers, or members of their supply chain.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><strong>O que ser\u00e1 observado?<\/strong> <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Combinar conte\u00fado de sites, boletins informativos, publica\u00e7\u00f5es comerciais, registros de patentes ou at\u00e9 mesmo an\u00fancios de emprego pode fornecer insights informativos.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Cada vez mais, o monitoramento seletivo de redes sociais, blogs ou f\u00f3runs de discuss\u00e3o pode revelar itens \u00fateis sobre o desenvolvimento de empresas competitivas.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Feiras comerciais e confer\u00eancias oferecem muitas oportunidades para reunir informa\u00e7\u00f5es que podem ser combinadas para formar insights, por exemplo, o tamanho do estande, a quantidade de garantias e o n\u00famero de funcion\u00e1rios presentes sugerem um or\u00e7amento de marketing aproximado para tal evento. Al\u00e9m disso, voc\u00ea poder\u00e1 ouvir uma apresenta\u00e7\u00e3o ou discurso de vendas, aprendendo assim sobre um novo recurso ou servi\u00e7o.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><span class=\"s1\">Como as informa\u00e7\u00f5es ser\u00e3o integradas e apresentadas?<\/span><\/strong>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Geralmente, um ponto de dados n\u00e3o \u00e9 suficiente para tirar uma conclus\u00e3o, pelo que s\u00e3o recomendadas m\u00faltiplas fontes, entrevistas ou observa\u00e7\u00f5es.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">As conclus\u00f5es devem ser realistas e cred\u00edveis e, portanto, quaisquer pressupostos devem ser claramente apresentados.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">\u00c9 uma boa pr\u00e1tica indicar o n\u00edvel de confian\u00e7a que se tem no aconselhamento prestado \u00e0s partes interessadas.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">A CI fornece um Sistema de Alerta Antecipado (EWS) que detecta sinais que podem alert\u00e1-lo de que um concorrente provavelmente est\u00e1 planejando fazer algo que impactar\u00e1 seus neg\u00f3cios.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Treinamento em Intelig\u00eancia Competitiva<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">A good CI professional may have experience with journalism, interviewing, reporting, and writing skills. Alternatively, a <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/pesquisa-de-mercado-de-analise-de-dados-bancarios\/\" title=\"Pesquisa de mercado de an\u00e1lise de dados banc\u00e1rios\"  data-wpil-monitor-id=\"10565\">market researcher or statistician with strong analytic<\/a> abilities can often be trained for this role. There are many other backgrounds that at times can lead to successful performance in the CI function.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">It is important to understand that CI is focused on gaining insights into what your competition is doing or planning to do while <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-grupos-focais-automotivos\/\" title=\"Pesquisa de mercado de grupos focais automotivos\"  data-wpil-monitor-id=\"10567\">Pesquisa de mercado<\/a> is customer-focused.<span class=\"Apple-converted-space\">&nbsp; As such, even if customers are surveyed and tell you about their attitudes about your competitors and their usage of their products, they are not a source of knowledge about future <a href=\"https:\/\/www.sisinternational.com\/pt\/empresa-lider-em-estrategia-de-entrada-no-mercado-b2b\/\" title=\"Melhor empresa de estrat\u00e9gia de entrada no mercado B2B\"  data-wpil-monitor-id=\"10575\">strategies of those companies<\/a>.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/carreiras-na-sis-internacional\/\" title=\"Carreiras na SIS Internacional\"  data-wpil-monitor-id=\"10570\">SIS trains companies to build internal<\/a> CI functions.&nbsp; Founded over 40+ years ago as &#8220;Strategic Intelligence Systems&#8221;, we helped build CI departments that can rapidly receive and analyze information from around the world.&nbsp; We continue this legacy in training companies to be agile CI organizations.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Treinamos empresas para coletar e analisar informa\u00e7\u00f5es sobre concorrentes e mercados.<\/p>","protected":false},"author":1,"featured_media":62562,"parent":14567,"menu_order":9,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-18894","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/18894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=18894"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/18894\/revisions"}],"predecessor-version":[{"id":81735,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/18894\/revisions\/81735"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14567"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62562"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=18894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}