{"id":18870,"date":"2015-09-19T20:06:45","date_gmt":"2015-09-19T20:06:45","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18870"},"modified":"2026-01-25T17:27:33","modified_gmt":"2026-01-25T22:27:33","slug":"recrutamento","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/recrutamento\/","title":{"rendered":"Recrutamento para pesquisa de mercado"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-4dbe8e8b gb-headline-text\">Recrutamento para pesquisa de mercado<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-977e4577\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-977e4577\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-12-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">O que \u00e9 recrutamento para pesquisa de mercado?<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">O recrutamento \u00e9 uma das etapas mais importantes e surpreendentemente dif\u00edceis na condu\u00e7\u00e3o da maioria das pesquisas de mercado qualitativas (e muitas quantitativas). \u00c9 uma tarefa desafiadora e demorada que exige que se <\/span><span class=\"s2\">identificar, contatar e atrair<\/span><span class=\"s1\"> as pessoas certas para participar de um estudo. Sem a coopera\u00e7\u00e3o daqueles que s\u00e3o verdadeiramente representativos do mercado-alvo, os resultados de um projecto de investiga\u00e7\u00e3o ter\u00e3o menos ou nenhum valor.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Como voc\u00ea conduz o recrutamento?<\/span><\/h2>\n\n\n\n<p class=\"p2\"><span class=\"s1\">Not all recruiting is alike. Different approaches must be considered depending on the desired number of recruits, how quickly they need to be found, and the budget size<\/span><span class=\"s1\">. The following are some common ones.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><b>E-mails<\/b> can be sent to a purchased list, e.g. subscribers to a publication or <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/pt\/boletim-de-noticias\/\"   title=\"Assine a nossa newsletter\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"786\">Boletim de Not\u00edcias<\/a>, attendees of a trade show, or members of a professional organization. Individuals already have certain known and shared interests or profiles in all such cases. <\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Um subconjunto de uma lista grande pode ser usado para realizar um pr\u00e9-teste de uma pesquisa on-line ou por telefone, ou pode ser dividido e usado para mais de um projeto, sem a necessidade de entrar em contato com qualquer indiv\u00edduo mais de uma vez.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s2\"><b>Pain\u00e9is on-line<\/b> a<\/span><span class=\"s1\">lready have selected research participants who have agreed to provide information at specified intervals. Many <a href=\"https:\/\/www.sisinternational.com\/pt\/confissoes-de-uma-recrutadora-de-irmas\/\" title=\"Confiss\u00f5es de um recrutador de pesquisa de mercado\"  data-wpil-monitor-id=\"3640\">pesquisa de mercado<\/a> firms utilize online panels to save time in recruiting for their clients\u2019 projects since such panels typically have huge numbers of members who have already been screened on basic demographics or psychographics.<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Companies that create online panels often act as intermediaries and send out surveys on your behalf, but they do not disclose the email or phone number of the panelist to you. This makes panels less useful for qualitative work. <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><b>M\u00eddia social<\/b><\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Para fins de recrutamento B2B, <\/span><span class=\"s3\">LinkedIn<\/span><span class=\"s1\"> has become a handy tool. Potential participants can be contacted after using parametric tools to hone in on members who meet certain screening criteria.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">De forma similar, <\/span><span class=\"s3\">Facebook<\/span><span class=\"s1\"> can be used to find consumers whose profiles match the desired criteria for a study.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><b>An\u00fancio <\/b>numa variedade de meios de comunica\u00e7\u00e3o, desde impressos at\u00e9 on-line, pode ser eficaz.<span class=\"Apple-converted-space\">&nbsp; <\/span>Ao colocar um an\u00fancio num determinado jornal, revista ou website \u00e9 poss\u00edvel solicitar a participa\u00e7\u00e3o em certos tipos de estudos de pesquisa de mercado, por exemplo, pessoas com profiss\u00f5es, doen\u00e7as ou situa\u00e7\u00f5es de vida espec\u00edficas podem aprender desta forma sobre a necessidade de temas de investiga\u00e7\u00e3o.<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><b>Marketing em mecanismos de busca<\/b> (por exemplo, Google AdWords) oferece uma maneira \u00fanica de recrutar pessoas com base nas palavras-chave que elas procuram. Por exemplo,<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Indiv\u00edduos que procuram dermatologistas podem ser os principais candidatos para um estudo sobre lo\u00e7\u00f5es corporais, cremes, medicamentos, detec\u00e7\u00e3o de c\u00e2ncer ou t\u00f3picos semelhantes relacionados a cuidados ou problemas de pele.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Da mesma forma, as pessoas que inserem o s\u00edmbolo de uma a\u00e7\u00e3o em vez do nome de uma a\u00e7\u00e3o ou empresa em uma pesquisa t\u00eam maior probabilidade de ter conhecimento e interesse em servi\u00e7os financeiros e oportunidades de investimento. <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\"><b>Refer\u00eancias,<\/b> or Word of Mouth (WOM) may be used to build a pool of participants. Of course,since there is the likelihood that friends, colleagues and family may have much in common, this can be either a positive or a negative depending upon the research objectives. If the goal is to find people with a shared background or set of \u201clikes\u201d, then this can be a good source of participants. If, on the other hand, the research seeks a more diverse population, this might be a less effective approach.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Quando usar cada abordagem<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9df1ec17\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9df1ec17\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Business-39-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">O tempo e o custo variam em cada caso.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Para <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/europa\/pesquisa-de-mercado-sao-marino-europa\/\" title=\"Pesquisa de mercado em San Marino, Europa\"  data-wpil-monitor-id=\"4199\">research that involves the broadest market<\/a> (think of fast food, coffee, cold medicine, phone service), a very large panel is likely to have representative members, so the time and cost of recruiting will be lower.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Contudo, se um projecto exigir o recrutamento de uma popula\u00e7\u00e3o de baixa incid\u00eancia (rara), ser\u00e3o dedicados mais esfor\u00e7os e custos para encontrar participantes suficientes. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">Pr\u00f3ximos passos<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Cuidadoso <\/span><strong><span class=\"s2\">perguntas de triagem<\/span><\/strong><span class=\"s1\">&nbsp;e <strong>cotas<\/strong> pode aumentar as chances de uma pessoa convidada ser verdadeiramente \u201cqualificada\u201d e n\u00e3o um \u201cprofissional\u201d. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Adequado <\/span><strong><span class=\"s2\">compensa\u00e7\u00e3o<\/span><\/strong><span class=\"s1\"><strong>&nbsp;ou incentivos<\/strong> (e.g., cash, gifts) are strong motivators for ensuring cooperation\u2014whether online, on the phone, or in person\u2014but they add to the project&#8217;s expense.<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Fornecer aos participantes alguma forma de feedback, como um relat\u00f3rio resumido das conclus\u00f5es, tamb\u00e9m pode ser um bom incentivo.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Para <\/span><strong><span class=\"s2\">Qualitativo<\/span><\/strong><span class=\"s1\"><strong>&nbsp;Pesquisar<\/strong> (grupos focais, individuais ou IDIs) \u00e9 importante ser muito claro ao instruir e lembrar os recrutas sobre a data, hora e local onde devem estar. Mesmo uma carta de confirma\u00e7\u00e3o, um e-mail ou um telefonema n\u00e3o garantem o cumprimento da garantia de uma pessoa de que participar\u00e1. Se surgirem obriga\u00e7\u00f5es profissionais, familiares ou outras obriga\u00e7\u00f5es sociais, o recrutado n\u00e3o poder\u00e1 entrar em contato com a empresa de pesquisa nem comparecer. Por esta raz\u00e3o, muitos estudos de investiga\u00e7\u00e3o ir\u00e3o recrutar em excesso, esperando uma certa taxa de absentismo, tal como acontece quando as companhias a\u00e9reas reservam em excesso os seus voos.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Recrutando para <\/span><strong><span class=\"s2\">Pain\u00e9is on-line<\/span><\/strong><span class=\"s1\"> creates a different set of potential problems. When people are told that they can earn points, gifts, or cash, they might be tempted to join for that reason alone. There may be little to no incentive to be honest, thoughtful, or careful in answering any questions. Ideally, the subject matter or product\/service being studied will be salient and relevant to the participant. Knowing their answers to a set of profile questions can help mitigate this issue.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">In all cases, the best way to recruit is to use a third party. This can be the same company conducting the study if you are outsourcing it, or it can be a list broker or panel provider you contact yourself.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2\u00ba andar, Nova York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Sobre SIS Internacional<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\"> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>O recrutamento para pesquisa de mercado \u00e9 um dos processos mais importantes na condu\u00e7\u00e3o de pesquisas qualitativas. <\/p>","protected":false},"author":1,"featured_media":62686,"parent":14660,"menu_order":9,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-18870","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/18870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=18870"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/18870\/revisions"}],"predecessor-version":[{"id":78295,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/18870\/revisions\/78295"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62686"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=18870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}