{"id":18439,"date":"2019-02-14T22:56:49","date_gmt":"2019-02-14T22:56:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=18439"},"modified":"2026-03-05T23:47:47","modified_gmt":"2026-03-06T04:47:47","slug":"oficinas-de-ideacao","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/oficinas-de-ideacao\/","title":{"rendered":"Oficinas de Idea\u00e7\u00e3o"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Oficinas de Idea\u00e7\u00e3o<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-736eba57\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-736eba57\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-1024x574.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-13.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 Idea\u00e7\u00e3o? O que \u00e9 um Workshop de Idea\u00e7\u00e3o?<\/h2>\n\n\n\n<p>In both the consumer and B2B marketplace, the goal of ideation (or the ideation process) is not just to generate ideas. Instead, it should focus on how to best satisfy any unmet needs of your customers.\u00a0 An ideation workshop involves a creative process to address this challenge. In many respects, it is similar to what is often called a brainstorming session. Ideally, it leads to the development of improved or previously unimagined new products or line extensions. Market <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/curriculo-de-experiencia-em-bens-de-consumo-e-embalados\/\" title=\"Pesquisa de mercado de bens de consumo e embalados\"  data-wpil-monitor-id=\"8932\">pesquisar<\/a> can be used as a preliminary step to learn what consumers need or desire to do easier, faster, cheaper, or more effectively. Personal interviews, focus groups, <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/empresa-de-pesquisa-de-mercado-por-amostragem-de-pesquisa-on-line\/\" title=\"Empresa de pesquisa de mercado de amostragem de pesquisa on-line\"  data-wpil-monitor-id=\"8930\">online or telephone surveys<\/a> are just a few methods that can help to uncover some of these needs. The gist of the questions would revolve around \u201cwhat else would you like\u2026?\u201d<b>\u00a0<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como voc\u00ea conduz um workshop de idea\u00e7\u00e3o?<\/h2>\n\n\n\n<p>Uma das primeiras tarefas \u00e9 encontrar um moderador qualificado \u2013 quase sempre um profissional de fora da sua empresa com experi\u00eancia na execu\u00e7\u00e3o de tais exerc\u00edcios. Em seguida, para obter o feedback mais amplo poss\u00edvel, entre 8 e 12 membros de dentro da sua organiza\u00e7\u00e3o devem ser convidados a participar. Devem possuir uma diversidade de tra\u00e7os ou caracter\u00edsticas, por exemplo, g\u00e9nero, faixa et\u00e1ria, n\u00edvel de gest\u00e3o, fun\u00e7\u00e3o profissional. No workshop, todos os indiv\u00edduos e as suas ideias devem ser tratados de forma igual, sem julgamento ou preconceito. Os participantes podem n\u00e3o se conhecer e, exceto pelo primeiro nome, n\u00e3o precisam de identifica\u00e7\u00e3o adicional.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>There are several commonly used personality \u201ctests\u201d that help to place people into certain categories. Myers-Briggs, for example, asks a set of questions after which people are assigned to one of 16 personality types, some of whom may be more introverted, extroverted, intuitive, analytical, or creative.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Podem ser estabelecidas regras ou restri\u00e7\u00f5es para for\u00e7ar as pessoas a pensar de maneiras novas e diferentes. Por exemplo:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Devido \u00e0 escassez ou ao aumento de pre\u00e7os, o que aconteceria se voc\u00ea n\u00e3o pudesse usar determinados ingredientes ou materiais para produzir um produto?<\/li>\n\n\n\n<li>Como voc\u00ea poderia concluir uma tarefa na metade do tempo ou pela metade do custo?<\/li>\n\n\n\n<li>How would a <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/curriculo-de-experiencia-na-industria-automotiva\/\" title=\"Empresa de pesquisa de mercado da ind\u00fastria automotiva\"  data-wpil-monitor-id=\"8933\">company in another industry<\/a> address the problem?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">O l\u00edder da sess\u00e3o normalmente ter\u00e1 alguns itens dispon\u00edveis na sala de reuni\u00f5es:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Post it notas de diferentes cores e tamanhos<\/li>\n\n\n\n<li>Flipcharts<\/li>\n\n\n\n<li>Quadros brancos<\/li>\n\n\n\n<li>Marcadores em cores diferentes<\/li>\n\n\n\n<li>Brinquedos, objetos ou jogos para reduzir a tens\u00e3o, criar uma atmosfera divertida e estimular o pensamento inovador<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-ee721c73\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" class=\"gb-image gb-image-ee721c73\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-1024x574.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4-18x10.jpg 18w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Creativity-4.jpg 1456w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qual deve ser o resultado de um workshop de idea\u00e7\u00e3o?<\/h2>\n\n\n\n<p>At some point, usually with an hour to 90 minutes, many ideas will have emerged, and the pace of new ones will diminish. It should be possible to group them, discuss them, and then evaluate and rank them according to internally agreed-upon criteria (e.g. solves a common user problem, is feasible, and can be produced within a reasonable time or cost limit).<\/p>\n\n\n\n<p>Since the goal is to fulfill unmet customer needs and desires, there is really no limit to how many options should be pursued. But from a practical point of view, perhaps just a handful should be further explored in terms of resources required and potential <a href=\"https:\/\/www.sisinternational.com\/pt\/retorno-do-investimento-em-pesquisa-de-mercado\/\" title=\"Retorno do Investimento em Pesquisa de Mercado\"  data-wpil-monitor-id=\"8934\">return on investment<\/a>.<\/p>\n\n\n\n<p>Ultimately, terrific ideas for innovative new products or <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/consultoria-de-aquisicao-de-clientes-de-servicos-financeiros\/\" title=\"Consultoria de aquisi\u00e7\u00e3o de clientes de servi\u00e7os financeiros\"  data-wpil-monitor-id=\"8931\">services that solve problems for your customers<\/a> will be the outcome.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>A pesquisa de mercado pode ser usada como uma etapa preliminar para saber o que os consumidores precisam ou desejam fazer de forma mais f\u00e1cil, r\u00e1pida, barata ou eficaz.<\/p>","protected":false},"author":1,"featured_media":62653,"parent":14660,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-18439","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/18439","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=18439"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/18439\/revisions"}],"predecessor-version":[{"id":81498,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/18439\/revisions\/81498"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62653"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=18439"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}