{"id":16544,"date":"2015-06-14T01:33:43","date_gmt":"2015-06-14T01:33:43","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16544"},"modified":"2026-01-24T18:02:36","modified_gmt":"2026-01-24T23:02:36","slug":"pesquisa-de-mercado-de-varejo","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-de-mercado-de-varejo\/","title":{"rendered":"Pesquisa de mercado de varejo | Pesquisa de mercado na loja"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de varejo da SIS | Pesquisa de mercado na loja<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4f181d5b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-4f181d5b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-22-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A pesquisa de mercado de varejo da SIS fornece insights profundos sobre como os consumidores interagem em ambientes de varejo.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Atrav\u00e9s de intercepta\u00e7\u00f5es de lojas e ruas, pesquisas etnogr\u00e1ficas e outros m\u00e9todos, esta pesquisa pode fornecer informa\u00e7\u00f5es detalhadas para ajudar as empresas a desenvolver mercados eficazes.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Our retail market&nbsp;research provides insight into:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Melhores Pr\u00e1ticas<\/li>\n\n\n\n<li>Comportamento<\/li>\n\n\n\n<li>Necessidades do cliente<\/li>\n\n\n\n<li>Engajamento do cliente e design de ponto de contato<\/li>\n\n\n\n<li>Intelig\u00eancia de Canal<\/li>\n\n\n\n<li>Vis\u00e3o competitiva<\/li>\n\n\n\n<li>Dados de convers\u00e3o<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/consultoria-de-aquisicao-de-clientes-de-servicos-financeiros\/\" title=\"Consultoria de aquisi\u00e7\u00e3o de clientes de servi\u00e7os financeiros\"  data-wpil-monitor-id=\"9688\">Experi\u00eancia e atendimento ao cliente<\/a><\/li>\n\n\n\n<li>Layout do piso<\/li>\n\n\n\n<li>Exibi\u00e7\u00f5es na loja e no ponto de compra (PoP)<\/li>\n\n\n\n<li>Mensagens<\/li>\n\n\n\n<li>Motiva\u00e7\u00e3o, Percep\u00e7\u00e3o e Atitudes<\/li>\n\n\n\n<li>Pontos de dor<\/li>\n\n\n\n<li>Pricing, <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/pesquisa-de-mercado-de-produtos-de-higiene-pessoal\/\" title=\"Pesquisa de mercado de produtos de cuidados pessoais\"  data-wpil-monitor-id=\"9685\">product and marketing<\/a> mix insight<\/li>\n\n\n\n<li>Efic\u00e1cia promocional<\/li>\n\n\n\n<li>H\u00e1bitos de compra<\/li>\n\n\n\n<li>Diferen\u00e7as regionais<\/li>\n\n\n\n<li>H\u00e1bitos de transporte<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Auditorias de partes interessadas e auditorias de lojas<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">As auditorias \u00e0s partes interessadas permitem que as empresas acompanhem objetivamente o seu desempenho e compreendam melhor como satisfazer os seus constituintes mais importantes.<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Nossa for\u00e7a em auditorias de partes interessadas origina-se de nossa abordagem na coleta de informa\u00e7\u00f5es entre todos os constituintes do mercado para obter insights completos sobre todo o cen\u00e1rio do mercado.<\/h3>\n\n\n\n<p>Our approach provides flexibility for our researchers to probe beyond spoken words and across borders. Further, our past experience and <a href=\"https:\/\/www.sisinternational.com\/pt\/pesquisa-de-mercado-economia-compartilhada\/\" title=\"Pesquisa de Mercado na Economia Compartilhada\"  data-wpil-monitor-id=\"1929\">thought leadership in Generational Market Research<\/a> allows us to interact with and understand age segments in their own terms.<\/p>\n\n\n\n<p>Our Stakeholder Audit studies can involve a <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/consultoria-de-marketing-experiencial-em-loja-pop-up-de-varejo\/\" title=\"Consultoria de marketing experiencial para lojas pop-up de varejo\"  data-wpil-monitor-id=\"9699\">Store Audit component at the retail<\/a> level. Companies discover how much a <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-de-mercado-para-testes-de-produtos\/teste-de-produtos-de-varejo-em-nyc-em-vez-de-la\/\" title=\"A vantagem dos testes de produtos de varejo em Nova York em rela\u00e7\u00e3o a Los Angeles\"  data-wpil-monitor-id=\"9691\">product has been sold by retail<\/a> location, the effectiveness of their own and competitors\u2019 promotional strategies, insight about retailer infrastructure, the satisfaction of retailers and new opportunities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estudo de caso: Auditoria Global de Partes Interessadas<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Um exemplo disso \u00e9 a nossa execu\u00e7\u00e3o plurianual de um estudo de acompanhamento de partes interessadas em 20 pa\u00edses para uma grande empresa de cart\u00e3o de cr\u00e9dito.<\/h3>\n\n\n\n<p>SIS interviewed merchant stakeholders at the local retail level to determine where the card was accepted, to identify why the card was not accepted and to specify where opportunities remained. We conducted the research in over 15 languages and delivered strategic <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/pesquisa-de-mercado-de-analise-chaid\/\" title=\"Pesquisa de mercado de an\u00e1lise CHAID\"  data-wpil-monitor-id=\"9694\">analysis<\/a> to the client to guide their marketing program.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estudo de caso: Auditoria das partes interessadas dos EUA<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A SIS conduziu um estudo das partes interessadas sobre empresas locais em Chinatown para o governo da cidade de Nova York.<\/h3>\n\n\n\n<p>Nosso <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/entrevistas-por-telefone-pesquisa-de-mercado\/\" title=\"Pesquisa de mercado de entrevistas em profundidade por telefone\"  data-wpil-monitor-id=\"9696\">researchers conducted 306 face-to-face interviews<\/a> in Mandarin and Cantonese. The outcome was a socioeconomic analysis for an environmental impact statement regarding their views on a new Security Zone in the area.<\/p>","protected":false},"excerpt":{"rendered":"<p>Realizamos auditorias de lojas, intercepta\u00e7\u00f5es de lojas, acompanhamento de compras e entrevistas etnogr\u00e1ficas.<\/p>","protected":false},"author":1,"featured_media":62497,"parent":14650,"menu_order":4,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16544","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/16544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=16544"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/16544\/revisions"}],"predecessor-version":[{"id":81616,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/16544\/revisions\/81616"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62497"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=16544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}