{"id":16270,"date":"2015-06-08T16:15:11","date_gmt":"2015-06-08T16:15:11","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16270"},"modified":"2026-03-13T00:59:00","modified_gmt":"2026-03-13T04:59:00","slug":"inteligencia-de-embalagem","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/consumer-market-research-page\/inteligencia-de-embalagem\/","title":{"rendered":"Consumer Packaging Strategy Solutions"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Consumer Packaging Strategy Solutions<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5407c0d7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5407c0d7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Estrat\u00e9gia de Embalagem \u00e9 um processo pelo qual algu\u00e9m se mant\u00e9m atualizado sobre as mudan\u00e7as nas embalagens e formula estrat\u00e9gias que criam uma vantagem competitiva.<\/h2>\n\n\n\n<p>Packaging is one of the most important factors in the purchasing process.&nbsp; It is often referred to as the last 10 seconds on purchasing, as customers choose make split second decision based on packaging.&nbsp; Poor packaging can ruin a product, its appeal, and ultimately, its sales.<\/p>\n\n\n\n<p>Paper or plastic?&nbsp;If only all packaging decisions were reduced to such a binary option!&nbsp; For a <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/pesquisa-de-mercado-de-produtos-de-higiene-pessoal\/\" title=\"Pesquisa de mercado de produtos de cuidados pessoais\"  data-wpil-monitor-id=\"9052\">product manager or marketing<\/a> team, there are a multitude of variables that enter into even the most basic of packaging decisions.<\/p>\n\n\n\n<p>A embalagem pode ser um dos aspectos menos compreendidos e subestimados do sucesso ou fracasso de um produto. \u00c9 tamb\u00e9m um dos mais din\u00e2micos e desafiadores para as empresas que vendem um produto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Aqui est\u00e1 uma amostra do que uma embalagem de sucesso pode fazer:<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Atrair clientes<\/strong>\n<ul class=\"wp-block-list\">\n<li>cores<\/li>\n\n\n\n<li>formas distintas<\/li>\n\n\n\n<li>tamanhos<\/li>\n\n\n\n<li>mostre o produto \u2013 fa\u00e7a com que ele se destaque dos outros<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Estabele\u00e7a uma imagem<\/strong>\n<ul class=\"wp-block-list\">\n<li>alta tecnologia<\/li>\n\n\n\n<li>pensando no futuro<\/li>\n\n\n\n<li>ambientalmente preocupado<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Torne um produto mais f\u00e1cil de usar <\/strong>\n<ul class=\"wp-block-list\">\n<li>abertura<\/li>\n\n\n\n<li>derramando<\/li>\n\n\n\n<li>medindo<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tornar mais f\u00e1cil de transportar ou manusear<\/strong>\n<ul class=\"wp-block-list\">\n<li>materiais antiderrapantes<\/li>\n\n\n\n<li>punhos<\/li>\n\n\n\n<li>recuos<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Proporciona uma sensa\u00e7\u00e3o agrad\u00e1vel e confort\u00e1vel nas m\u00e3os do usu\u00e1rio<\/strong><\/li>\n\n\n\n<li><strong>Prolongue a vida \u00fatil \u2013 proteja o produto\/conte\u00fado da luz, \u00e1gua, calor, quebra, etc.<\/strong><\/li>\n\n\n\n<li><strong>Transmita informa\u00e7\u00f5es vitais <\/strong>\n<ul class=\"wp-block-list\">\n<li>imagens<\/li>\n\n\n\n<li>ingredientes, materiais contidos no produto<\/li>\n\n\n\n<li>avisos<\/li>\n\n\n\n<li>instru\u00e7\u00f5es para uso adequado<\/li>\n\n\n\n<li>Reduza os custos de envio (empilh\u00e1vel, mais leve)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Seja patenteado e crie uma barreira \u00e0 entrada<\/strong><\/li>\n\n\n\n<li><strong>Ser produzido a um custo razo\u00e1vel<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><strong><span class=\"s1\">Em suma, uma boa embalagem pode ajudar o seu produto a:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">se destacar da concorr\u00eancia,<\/span><\/li>\n\n\n\n<li><span class=\"s1\">fortalecer sua marca e <\/span><\/li>\n\n\n\n<li><span class=\"s1\">persuadir os consumidores a comprar seu produto<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Tend\u00eancias e oportunidades de embalagens<\/h2>\n\n\n\n<p>Uma combina\u00e7\u00e3o de fatores est\u00e1 sendo constantemente desenvolvida e introduzida no mundo das embalagens. Aqui est\u00e3o apenas algumas tend\u00eancias que vale a pena monitorar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Novos materiais\n<ul class=\"wp-block-list\">\n<li>verde, biodegrad\u00e1vel<\/li>\n\n\n\n<li>isqueiro<\/li>\n\n\n\n<li>mais forte<\/li>\n\n\n\n<li>\u00e0 prova d&#039;\u00e1gua<\/li>\n\n\n\n<li>para micro-ondas<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Novos designs<\/li>\n\n\n\n<li>Novas formas<\/li>\n\n\n\n<li>Novas maneiras de abrir e selar novamente<\/li>\n\n\n\n<li>Novas maneiras de usar automa\u00e7\u00e3o\/rob\u00f4s<\/li>\n\n\n\n<li>Novas tintas e op\u00e7\u00f5es de impress\u00e3o<\/li>\n\n\n\n<li>Inclus\u00e3o de etiquetas RFID e chips incorporados para seguran\u00e7a, rastreamento e gerenciamento da cadeia de suprimentos<\/li>\n\n\n\n<li>Seguran\u00e7a (por exemplo, animais de estima\u00e7\u00e3o e \u00e0 prova de crian\u00e7as)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conduzindo Intelig\u00eancia de Embalagem<\/h2>\n\n\n\n<p>The process of tracking innovations in packaging, monitoring moves by competitors, and conducting <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/voz-do-cliente\/\" title=\"Pesquisa Voz do Cliente\"  data-wpil-monitor-id=\"9053\">research among customers<\/a> may be handled internally and\/or with the assistance of a qualified research company.<\/p>\n\n\n\n<p>Trade shows, conferences and various online searches or news letters are a great source of information about general <a href=\"https:\/\/www.sisinternational.com\/pt\/empresa-de-previsao-de-tendencias-da-industria-b2b\/\" title=\"Empresa de previs\u00e3o das principais tend\u00eancias da ind\u00fastria B2B\"  data-wpil-monitor-id=\"9054\">trends in the packaging industry<\/a> as well as specific applications across a variety of markets and insights about competition.<\/p>\n\n\n\n<p>Reunir-se e entrevistar empresas de embalagens em sua cadeia de suprimentos tamb\u00e9m \u00e9 uma excelente maneira de manter o conhecimento atualizado sobre as mudan\u00e7as que podem impactar a forma como seus produtos s\u00e3o apresentados aos clientes.<\/p>\n\n\n\n<p>In all cases, however, knowing the customer\u2019s needs, perceptions, values and role in the buying process are all critical to a product\u2019s success.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-design-de-embalagens\/\" title=\"Pesquisa de mercado de design de embalagens\"  data-wpil-monitor-id=\"9055\">Designing and creating a successful package<\/a> will ultimately involve those who will consume and\/or purchase the product it contains.<\/p>\n\n\n\n<p><strong>Os m\u00e9todos de pesquisa prim\u00e1ria podem ser usados para:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Present concepts via <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/empresa-de-pesquisa-de-mercado-de-painel-on-line\/\" title=\"Empresa de pesquisa de mercado de painel on-line\"  data-wpil-monitor-id=\"9056\">online surveys or discussion panels<\/a> of consumers to gain insights into their reactions to packaging images, designs and features.<\/li>\n\n\n\n<li>Exponha prot\u00f3tipos em grupos focais para criticar e comparar com pacotes atuais, novos pacotes e pacotes dos concorrentes.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre as solu\u00e7\u00f5es de estrat\u00e9gia de embalagem SIS<\/h2>\n\n\n\n<p>SIS is a leading <a href=\"https:\/\/www.sisinternational.com\/pt\/\" title=\"In\u00edcio\"  data-wpil-monitor-id=\"9050\">Market Research and Strategy<\/a> Consulting firm.&nbsp; We have over 40+ years <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/curriculos-de-experiencia\/curriculo-de-experiencia-em-estudos-de-etnografia\/\" title=\"Experi\u00eancia em pesquisa de mercado em etnografia\"  data-wpil-monitor-id=\"9057\">experience in conducting Packaging Research<\/a> and Strategy.&nbsp; Our Research group conducts packaging testing, and our <a href=\"https:\/\/www.sisinternational.com\/pt\/a-necessidade-de-inteligencia-competitiva-nesta-recessao\/\" title=\"A necessidade de intelig\u00eancia competitiva em uma recess\u00e3o\"  data-wpil-monitor-id=\"9051\">Strategy group conducts industry and competitive<\/a> analysis.&nbsp; Our key solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Testando usabilidade<\/li>\n\n\n\n<li>Grupos de foco<\/li>\n\n\n\n<li>Entrevistas com clientes<\/li>\n\n\n\n<li>Testes de uso dom\u00e9stico<\/li>\n\n\n\n<li>Etnografia em casa e na loja<\/li>\n\n\n\n<li>Analise competitiva<\/li>\n\n\n\n<li>Oportunidade de mercado<\/li>\n\n\n\n<li>Acompanhamento de tend\u00eancias de embalagens<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\">A good product in a poor package may not be noticed or bought.&nbsp; So it is often worth investing time and money to ask customers about their likes and dislikes about as many possible features of your current and proposed packages.<\/h3>","protected":false},"excerpt":{"rendered":"<p>Estrat\u00e9gia de Embalagem \u00e9 um processo pelo qual se mant\u00e9m a par das tend\u00eancias e formula estrat\u00e9gias que criam vantagem competitiva.<\/p>","protected":false},"author":1,"featured_media":63802,"parent":84529,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-16270","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/16270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=16270"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/16270\/revisions"}],"predecessor-version":[{"id":81515,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/16270\/revisions\/81515"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/84529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63802"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=16270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}