{"id":16192,"date":"2015-06-07T17:22:36","date_gmt":"2015-06-07T17:22:36","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=16192"},"modified":"2025-08-29T18:46:17","modified_gmt":"2025-08-29T22:46:17","slug":"entrevistas-em-profundidade","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/entrevistas-em-profundidade\/","title":{"rendered":"Entrevistas aprofundadas"},"content":{"rendered":"<h1 class=\"gb-headline gb-headline-11721615 gb-headline-text\">Entrevistas aprofundadas<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0e33137d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0e33137d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Interview (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading p1\">O que \u00e9 uma entrevista aprofundada (\u201cIDI\u201d)?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading p1\">An in-depth interview is a qualitative research method in which just one person is interviewed, usually for 1.5 to 2 hours.<\/h3>\n\n\n\n<p class=\"p1\">Also known as a &#8216;one-on-one&#8217;, there are instances when a third individual may be present, such as a client\u2019s technical expert, engineer, or product development person who can probe and\/or clarify questions about a specific subject matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como \u00e9 conduzida uma entrevista aprofundada?<\/h2>\n\n\n\n<p>IDIs are normally conducted face-to-face but occasionally can be done over the phone. When both parties have them available, a mix can be accomplished using webcams, FaceTime, Skype, or similar videoconferencing tools.<\/p>\n\n\n\n<p>A <span style=\"text-decoration: underline;\">guia de discuss\u00e3o<\/span> frames the conversation. Many questions are open-ended rather than yes\/no or multiple-choice. Because an IDI can veer off in many directions, leaving adequate time to explore tangential paths is important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quando usar IDIs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">H\u00e1 situa\u00e7\u00f5es em que uma entrevista pessoal \u00e9 o melhor e, por vezes, o \u00fanico m\u00e9todo que faz sentido para obter informa\u00e7\u00f5es de um entrevistado.<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u00e9dicos, dentistas e enfermeiros, por exemplo, podem ser questionados sobre <span style=\"text-decoration: underline;\">t\u00f3picos delicados<\/span> that they would prefer not to discuss in a group setting.A trained researcher may be able to interview over the phone if the workplace or an offsite meeting room is not available for such a discussion.<\/li>\n\n\n\n<li>Tal como a sa\u00fade, a actividade financeira ou sexual de uma pessoa pode diferir ou ser mais complexa do que a dos seus pares. Apesar da relut\u00e2ncia em discutir tais assuntos privados na frente de um grupo de estranhos, o sujeito geralmente se sente mais relaxado e aberto em uma conversa com apenas uma outra pessoa, como ocorre em uma entrevista aprofundada.<\/li>\n\n\n\n<li>Os usu\u00e1rios de tecnologia t\u00eam experi\u00eancias \u00fanicas com seus dispositivos que podem ser melhor capturadas, discutidas, relatadas e registradas durante uma entrevista individual. Perguntas sobre usabilidade, intuitividade, descoberta e atendimento de expectativas podem ser exploradas, por exemplo, enquanto um sujeito est\u00e1 pesquisando conte\u00fado em um site, jogando um videogame, usando um aplicativo ou realizando multitarefas em um smartphone.<\/li>\n\n\n\n<li>Se o desejo \u00e9 garantir que o feedback seja obtido de todos os entrevistados, um IDI elimina o papel de uma personalidade dominante e l\u00edder que pode ocorrer num grupo focal.<\/li>\n\n\n\n<li>IDIs may be especially helpful in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/pt\/b2b-research\/\"   title=\"B2B Research\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"798\">B2B research<\/a> where subjects who possess unique job skills and knowledge are sought.<\/li>\n\n\n\n<li>One helpful feature of an in-person interview is that body language, facial expressions, moods, and other nonverbal behaviors can be directly observed. For example, does a topic make someone smile\/laugh or feel uncomfortable? Such cues provide added information that can be integrated with what a person thinks about a product, concept, or message.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Custos e outras compensa\u00e7\u00f5es<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-f4d04870\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-f4d04870\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Interview (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interviewing one person at a time is one of the most expensive forms of qualitative research. The key value is that a detailed understanding of an issue, product or service can be obtained. A small group of IDIs can provide the majority of content to pursue in focus groups, or surveys administered to a larger, more projectable population sample.<\/li>\n\n\n\n<li>Embora um moderador de grupo focal possa obter a opini\u00e3o de 10 pessoas no mesmo per\u00edodo de tempo necess\u00e1rio para uma entrevista aprofundada, esse m\u00e9todo envolve os custos de aluguel das instala\u00e7\u00f5es e bebidas, al\u00e9m das despesas de deslocamento dos clientes e de gasto de tempo visualizando o discuss\u00e3o. Al\u00e9m disso, em compara\u00e7\u00e3o com uma entrevista aprofundada de 90 minutos, um membro do grupo focal geralmente participa (fala) durante no m\u00e1ximo um d\u00e9cimo da sess\u00e3o, ou menos de 10 minutos.<\/li>\n\n\n\n<li>Compensation for participating in either an IDI or focus group tends to be about the same amount.&nbsp; It will vary depending upon the profession and other demographics that impact the difficulty of finding qualified and willing recruits.<\/li>\n\n\n\n<li>Scheduling an IDI with one person takes less time than trying to assemble several people for a focus group.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Coment\u00e1rio final<\/strong>. In-depth interviewing is a beneficial research method, but because of its limited number of subjects (usually 10-25), results should not be used to project to a broad audience. Rather, they should be complemented by and form the basis of questions for focus groups and larger-scale surveys.<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2\u00ba andar, Nova York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Sobre SIS Internacional<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\"> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>H\u00e1 situa\u00e7\u00f5es em que entrevistas pessoais aprofundadas s\u00e3o o melhor e, \u00e0s vezes, o \u00fanico m\u00e9todo que faz sentido para obter informa\u00e7\u00f5es.<\/p>","protected":false},"author":1,"featured_media":62679,"parent":14660,"menu_order":7,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-16192","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/16192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=16192"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/16192\/revisions"}],"predecessor-version":[{"id":75213,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/16192\/revisions\/75213"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14660"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62679"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=16192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}