{"id":15242,"date":"2015-04-12T11:07:17","date_gmt":"2015-04-12T11:07:17","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15242"},"modified":"2025-09-11T23:59:17","modified_gmt":"2025-09-12T03:59:17","slug":"pesquisa-de-mercado-de-brinquedos","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/expertise\/industries\/toy-market-research\/","title":{"rendered":"Pesquisa de mercado de brinquedos"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de brinquedos<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-01584bb9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-01584bb9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Toy (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Toy-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\">Hoje, os brinquedos est\u00e3o migrando para o mundo digital, onde proliferaram os brinquedos digitais para crian\u00e7as.<\/h3>\n\n\n\n<p class=\"p1 wp-block-paragraph\">The toy industry&nbsp;has experienced significant growth in the number of play options for kids.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">A demanda por brinquedos pode ser sazonal e sens\u00edvel ao pre\u00e7o, criando desafios para as empresas que tentam se manter \u00e0 frente das mudan\u00e7as nos gostos dos clientes e dos produtos da moda.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">As prateleiras das lojas de brinquedos e os sites on-line est\u00e3o repletos dos itens mais recentes e inovadores. Com tantos pontos de contato com o cliente hoje, existem novas oportunidades e desafios na ind\u00fastria de brinquedos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A SIS International Research tem mais de 40 anos de experi\u00eancia em pesquisa de mercado de brinquedos, o que nos torna uma refer\u00eancia para os principais fabricantes de brinquedos, anunciantes e gerentes de produto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fornecemos pesquisas para jovens e crian\u00e7as, testes de conceito de produto, insights regulat\u00f3rios, estudos de oportunidades de mercado, dados de pontos de venda e pesquisas para tomadores de decis\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nossas solu\u00e7\u00f5es de Pesquisa e Estrat\u00e9gia de Mercado fornecem aos nossos clientes insights de ponta para atingir seus objetivos estrat\u00e9gicos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00f5es de pesquisa de mercado de brinquedos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We provide research into Customers, Competitors, Supply Chains, Market Context and Cultures.&nbsp; Important today are insights into the Digital Landscape including Omnichannel behavior, Customer Loyalty, Online Shopper Habits, and Willingness to Purchase.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our Qualitative Research solutions include Focus Groups, In-Depth Interviews, Ethnography, Co-Creation and Video Interviews.&nbsp; Our Quantitative Research solutions include Mobile and Online Surveys and Mall Intercepts.&nbsp; Our Strategy Research solutions include Competitive Analysis, Channel Intelligence, and Market Opportunity, Entry and Sizing Assessments.&nbsp; These solutions provide full insight into the entire business landscape.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Sobre a pesquisa de mercado de brinquedos da SIS<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Incorporamos grupos focais, testes de produtos e t\u00e9cnicas de teste de conceito que fornecem aos nossos clientes insights, dados e an\u00e1lises de mercado para tomar decis\u00f5es seguras sobre seus produtos e servi\u00e7os. Metodologias de pesquisa como \u201cintercepta\u00e7\u00f5es em shopping centers\u201d lan\u00e7am uma luz clara sobre as prefer\u00eancias, comportamentos e atitudes dos consumidores no ponto de venda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/pt\/about-sis\/contact-sis-international-market-research\/\">Contate-nos para seu pr\u00f3ximo projeto de pesquisa de mercado de brinquedos.<\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>Saiba mais sobre nossos insights, dados e solu\u00e7\u00f5es de consultoria de pesquisa de mercado de brinquedos.<\/p>","protected":false},"author":1,"featured_media":63760,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=15242"}],"version-history":[{"count":2,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15242\/revisions"}],"predecessor-version":[{"id":67334,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15242\/revisions\/67334"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63760"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=15242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}