{"id":15230,"date":"2015-04-09T22:53:29","date_gmt":"2015-04-09T22:53:29","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15230"},"modified":"2026-01-25T17:34:48","modified_gmt":"2026-01-25T22:34:48","slug":"pesquisa-de-mercado-de-moda","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-de-moda\/","title":{"rendered":"Pesquisa de mercado de moda e vestu\u00e1rio"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de moda e vestu\u00e1rio<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5b0afa6b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-5b0afa6b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Menswear-apparel-fashion-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Vivemos numa era de uso intensivo de dados, em que empresas de sucesso necessitam de informa\u00e7\u00f5es instant\u00e2neas para tomar decis\u00f5es informadas. A Pesquisa de Mercado de Moda oferece insights, intelig\u00eancia, dados e an\u00e1lises de que voc\u00ea precisa para tomar decis\u00f5es confi\u00e1veis.<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">N\u00f3s provemos:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pesquisa da gera\u00e7\u00e3o Y e da gera\u00e7\u00e3o Z<\/li>\n\n\n\n<li>Grupos focais com clientes e n\u00e3o clientes<\/li>\n\n\n\n<li>Pesquisa de mercado rico<\/li>\n\n\n\n<li>Inteligencia competitiva<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/pesquisa-de-mercado-financeiro-da-cadeia-de-suprimentos\/\" title=\"Pesquisa de mercado financeiro da cadeia de suprimentos\"  data-wpil-monitor-id=\"8180\">Pesquisa da cadeia de suprimentos<\/a><\/li>\n\n\n\n<li>Informa\u00e7\u00f5es sobre tend\u00eancias<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/experiencia-digital-do-cliente-pesquisa-de-mercado-cx\/\" title=\"Pesquisa de mercado de experi\u00eancia digital do cliente (CX)\"  data-wpil-monitor-id=\"8181\">Pesquisa de Experi\u00eancia do Cliente e Fideliza\u00e7\u00e3o<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-bric\/\" title=\"Pesquisa de Mercado BRIC (Brasil, R\u00fassia, \u00cdndia e China)\"  data-wpil-monitor-id=\"8182\">BRIC Emerging Markets<\/a> Apparel Insights<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Solu\u00e7\u00f5es de pesquisa de vestu\u00e1rio<\/h2>\n\n\n\n<p>SIS Internacional <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-em-zoologia\/\" title=\"Pesquisa de mercado de zoologia\"  data-wpil-monitor-id=\"4301\">Research for our experience in comprehensive Market<\/a> Assessments, Consumer Behavioral and Attitudinal studies, Omnichannel Insights, Competitive Intelligence campaigns, Mall Intercepts, Focus Groups, Grey Goods studies and more.<\/p>\n\n\n\n<p>We are also skilled in the &#8220;Fast Fashion&#8221; <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-mercado-consumidor\/\" title=\"Consumer Market Research Services for Smarter Business Decisions\"  data-wpil-monitor-id=\"8184\">business model and new fashion subscription service<\/a> models.<\/p>\n\n\n\n<p>Nossas metodologias de Pesquisa de Mercado oferecem estrat\u00e9gias de ponta para maximizar sua efici\u00eancia e efic\u00e1cia no mercado, liberando dados e conhecimento para construir vantagens competitivas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Objetivos da pesquisa de mercado de vestu\u00e1rio<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Colete insights sobre o comportamento e a atitude dos consumidores em rela\u00e7\u00e3o ao vestu\u00e1rio e \u00e0s principais marcas.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Obtenha insights sobre as necessidades gerais de moda dos consumidores-alvo em todas as ocasi\u00f5es e estilos de vida e como isso se traduz em sua \u201cquota de vestu\u00e1rio na carteira\u201d.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Obtenha insights sobre a atitude e a intera\u00e7\u00e3o dos consumidores com o vestu\u00e1rio no segmento de massa versus marcas premium e de luxo.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Compreender a percep\u00e7\u00e3o e o relacionamento com as principais marcas para determinar:<\/span>\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">percep\u00e7\u00e3o da marca e relacionamento consigo mesma<\/span><\/li>\n\n\n\n<li><span class=\"s1\">impulso potencial e crescimento do patrim\u00f4nio<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Identifique os principais impulsionadores da afilia\u00e7\u00e3o \u00e0 marca <\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><span class=\"s1\">Gain insights into <a href=\"https:\/\/www.sisinternational.com\/pt\/publicacoes\/comportamento-do-comprador-apos-coronavirus-novo-consumidor\/\" title=\"Comportamento do comprador ap\u00f3s o coronav\u00edrus \u2013 Pesquisa de mercado de consumo\"  data-wpil-monitor-id=\"8183\">consumers\u2019 cross-channel purchase behavior<\/a> including a focus on digital and emerging channels.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b><\/b>Pesquisa de vestu\u00e1rio presencial<\/h2>\n\n\n\n<ul class=\"wp-block-list ul1\">\n<li><span class=\"s1\">Imprimir \u201cselfies\u201d tiradas pelos entrevistados (usar como est\u00edmulo)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Print out <a href=\"https:\/\/www.sisinternational.com\/pt\/brand-audit-in-new-york-the-complete-guide-to-strengthening-your-brand\/\" title=\"Brand Audit in New York: The Complete Guide to Strengthening Your Brand\"  data-wpil-monitor-id=\"8185\">Brand Association Self Completion<\/a> forms (for distribution)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Wifi necess\u00e1rio para capturar a sess\u00e3o de grupo&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Uma grava\u00e7\u00e3o de \u00e1udio da sess\u00e3o.<span class=\"Apple-converted-space\"> &nbsp;<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s1\">Flipcharts<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Post-its ou pequenos cart\u00f5es<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Materiais de escrita<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><b><\/b><span class=\"s4\">Pesquisa de selfies e tarefas de casa<\/span><\/h2>\n\n\n\n<p><span class=\"s1\">Os participantes podem registrar um di\u00e1rio de suas roupas usando \u201cselfies\u201d durante um per\u00edodo de 7 dias consecutivos.<span class=\"Apple-converted-space\">&nbsp; <\/span>Essas selfies ser\u00e3o enviadas aos moderadores 3 dias antes da sess\u00e3o em grupo.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"s1\">Insights de atitude e comportamento<\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Camisas<\/li>\n\n\n\n<li>Cal\u00e7a<\/li>\n\n\n\n<li>Esportes\/ Academia\/ \u201cathleisure\u201d<\/li>\n\n\n\n<li>Cal\u00e7ados<\/li>\n\n\n\n<li>Artigos de couro, por exemplo, bolsas, carteiras, cintos<\/li>\n\n\n\n<li>Acess\u00f3rios<\/li>\n\n\n\n<li>Beleza<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Informa\u00e7\u00f5es do canal<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lojas de departamento<\/li>\n\n\n\n<li>Loja especializada de Marca Premium<\/li>\n\n\n\n<li>Boutiques multimarcas<\/li>\n\n\n\n<li>Lojas de fast fashion (varejo\/online)<\/li>\n\n\n\n<li>\u201cPre\u00e7o off\u201d \/ Lojas de desconto<\/li>\n\n\n\n<li>Sites de compras de moda online<\/li>\n\n\n\n<li>Ponto a ponto\/m\u00eddia social<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c1reas de Informa\u00e7\u00e3o<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Parte do guarda-roupa<\/li>\n\n\n\n<li>Frequ\u00eancia<\/li>\n\n\n\n<li>Necessidades do cliente<\/li>\n\n\n\n<li>Ocasi\u00f5es<\/li>\n\n\n\n<li>Fontes de informa\u00e7\u00e3o<\/li>\n\n\n\n<li>Gastos Anuais<\/li>\n\n\n\n<li>Participa\u00e7\u00e3o da carteira<\/li>\n\n\n\n<li>Previs\u00e3o de gastos<\/li>\n\n\n\n<li>Marca de massa vs marca premium<\/li>\n\n\n\n<li>Conhecimento<\/li>\n\n\n\n<li>Afinidade<\/li>\n\n\n\n<li>Relev\u00e2ncia<\/li>\n\n\n\n<li>Conjunto competitivo<\/li>\n\n\n\n<li>Gatilhos<\/li>\n\n\n\n<li>Sensorial<\/li>\n\n\n\n<li>Canais on-line<\/li>\n\n\n\n<li>Estilo<\/li>\n\n\n\n<li>Variedade de produto<\/li>\n\n\n\n<li>Custo-benef\u00edcio<\/li>\n<\/ul>\n\n\n\n<p class=\"p1\">&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>A SIS \u00e9 uma empresa l\u00edder global em pesquisa de mercado e pesquisa de estrat\u00e9gia. Saiba mais sobre Pesquisa de Mercado de Moda e Vestu\u00e1rio.<\/p>","protected":false},"author":1,"featured_media":63945,"parent":14514,"menu_order":15,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15230","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=15230"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15230\/revisions"}],"predecessor-version":[{"id":81375,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15230\/revisions\/81375"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63945"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=15230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}