{"id":15205,"date":"2015-04-09T09:44:31","date_gmt":"2015-04-09T09:44:31","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15205"},"modified":"2026-01-25T17:34:49","modified_gmt":"2026-01-25T22:34:49","slug":"pesquisa-internacional-de-propriedade-intelectual","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/sis-crescimento-global\/pesquisa-internacional-de-propriedade-intelectual\/","title":{"rendered":"Pesquisa de mercado de propriedade intelectual"},"content":{"rendered":"

Pesquisa de mercado de propriedade intelectual<\/h1>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

<\/p>\n\n\n\n

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International intellectual property law involves bilateral and multilateral agreements that seek to augment domestic rules that govern and protect intellectual property (IP). Most cross-border IP issues are addressed through the World Intellectual Property Organization (WIPO).<\/h2>\n\n\n\n

In the world of business, intellectual property issues are increasingly being encountered given its highly globalized environment wherein thousands of companies participate. Given the level of competition resulting from this climate, companies realize the importance of protecting their intellectual properties. IP includes a broad range of concepts including trade names (such as “Starbuck’s”), an industry report conducted by a research firm, movies, images, books, cooking recipes, medicines, trade secrets, manufacturing processes, and architectural design.<\/p>\n\n\n\n

Os problemas mais comuns que muitas vezes levam a lit\u00edgios dispendiosos e dolorosos s\u00e3o alega\u00e7\u00f5es de viola\u00e7\u00f5es de patentes, direitos autorais e marcas registradas. Seguindo a infra-estrutura tecnol\u00f3gica sobre a qual as empresas modernas prosperam, os direitos de propriedade relativos a conte\u00fados digitais, design de software, nomes de dom\u00ednio e bases de dados tamb\u00e9m s\u00e3o focos de confrontos. Isto torna a PI um componente importante de qualquer neg\u00f3cio que pretenda prosperar na arena global.<\/p>\n\n\n\n

For managers, knowledge of IP fundamentals will not only help protect their companies’ intellectual assets but also help steer their companies away from hostile legal suits arising from allegations of IP infringements. The sheer abundance of players, products, and services in just about any business sector increases the risk of companies from having their intellectual assets misappropriated by other entities. While some infringements are unintentional, others are calculated and committed by unethical business entities.<\/p>\n\n\n\n

Mesmo assim, os gestores de organiza\u00e7\u00f5es que aderem \u00e0s melhores pr\u00e1ticas de neg\u00f3cios globais s\u00e3o obrigados a seguir e implementar leis de prote\u00e7\u00e3o de PI reconhecidas internacionalmente. A prossecu\u00e7\u00e3o dos direitos de propriedade intelectual (DPI) \u00e9 do seu interesse porque:<\/p>\n\n\n\n

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  1. Protege os ativos que d\u00e3o \u00e0s empresas uma vantagem competitiva<\/li>\n\n\n\n
  2. Melhora a marca<\/li>\n\n\n\n
  3. Impede as empresas de infringirem os direitos existentes<\/li>\n\n\n\n
  4. Pode ser aproveitado como um fluxo de receitas atrav\u00e9s de licenciamento ou transfer\u00eancia de tecnologia<\/li>\n\n\n\n
  5. Agrega valor de mercado a uma empresa<\/li>\n<\/ol>\n\n\n\n

    Sobre pesquisa de mercado de propriedade intelectual<\/h2>\n\n\n\n

    A Pesquisa de Mercado revela insights, intelig\u00eancia e estrat\u00e9gias que protegem a Propriedade Intelectual. A seguir est\u00e3o nossas solu\u00e7\u00f5es:<\/p>\n\n\n\n