{"id":15177,"date":"2015-04-08T21:12:16","date_gmt":"2015-04-08T21:12:16","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=15177"},"modified":"2026-01-25T19:34:37","modified_gmt":"2026-01-26T00:34:37","slug":"estrategia-de-precos","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/pesquisa-de-consultoria-em-estrategia-fintech\/estrategia-de-precos\/","title":{"rendered":"Pesquisa de estrat\u00e9gia de pre\u00e7os"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de estrat\u00e9gia de pre\u00e7os<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-873e77f3\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-873e77f3\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Choosing the appropriate price to sell a product or service is more than a challenge for every business. Getting it right is crucial to its eventual survival.<\/h3>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Considera\u00e7\u00f5es sobre estrat\u00e9gia de pre\u00e7os<\/h2>\n\n\n\n<p>Muitos fatores influenciam a precifica\u00e7\u00e3o, muitos dos quais podem ser estudados e direcionados para favorecer sua empresa.<\/p>\n\n\n\n<p class=\"p1\">Todos os mercados n\u00e3o s\u00e3o iguais. Em algumas regi\u00f5es, pode haver varia\u00e7\u00f5es<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custos de produ\u00e7\u00e3o devido a taxas imobili\u00e1rias ou trabalhistas<\/li>\n\n\n\n<li>N\u00famero de clientes potenciais<\/li>\n\n\n\n<li>Custo de entrega de suas mercadorias<\/li>\n<\/ul>\n\n\n\n<p>Estes factores conhecidos podem geralmente ser predeterminados e controlados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Como os objetivos de vendas orientam a estrat\u00e9gia de pre\u00e7os?<\/h2>\n\n\n\n<p>Below are several common goals, which often change over time depending on their success rate and reactions from customers and competitors.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obtenha um teste<\/li>\n\n\n\n<li>Obtenha neg\u00f3cios repetidos<\/li>\n\n\n\n<li>Abra um novo mercado<\/li>\n\n\n\n<li>Desenvolver um mercado existente<\/li>\n\n\n\n<li>Expand a product line \u2013 offer different <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-pesquisa-quantitativa-qualitativa\/how-the-gabor-granger-pricing-model-can-enhance-your-profit-margins\/\" title=\"Gabor-Granger Pricing Model\"  data-wpil-monitor-id=\"1184\">models or features at different price<\/a> points to broaden overall appeal to customers<\/li>\n\n\n\n<li>Venda cruzada de diversos produtos (seguros de vida, autom\u00f3vel e residencial; a\u00e9reo, hoteleiro e autom\u00f3vel)<\/li>\n\n\n\n<li>Aumentar a participa\u00e7\u00e3o no mercado<\/li>\n\n\n\n<li>Defend against competition; create a barrier to entry<\/li>\n\n\n\n<li>Seek a specific profit margin over the cost of production, promotion and distribution<\/li>\n<\/ul>\n\n\n\n<p>Market research and testing can guide one to identify optimal price points for each situation.&nbsp; Here are a few examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qual pre\u00e7o maximizar\u00e1 um teste?<\/strong>\n<ul class=\"wp-block-list\">\n<li>How low should initial price be?&nbsp; A survey can ask questions about different prices, or a market test can compare the percent who take the offer.<\/li>\n\n\n\n<li>Ap\u00f3s o teste, ser\u00e3o necess\u00e1rios descontos ou ofertas adicionais ou os pre\u00e7os poder\u00e3o ser aumentados sem perder clientes?<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Will package or bundle pricing effectively sell more than one item or service?<\/strong>\n<ul class=\"wp-block-list\">\n<li>Podem ser testadas diversas ofertas, por exemplo \u201cBOGO\u201d ou \u201ctwofers\u201d, 50% de desconto numa segunda entrada; uma bolsa de golfe com um conjunto de tacos novos; verifica\u00e7\u00e3o gratuita com um servi\u00e7o de corretagem.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Can enough commodity products or supplies for the home or office be sold at a low price and still make a profit?<\/strong>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-molho\/\" title=\"Pesquisa de mercado de molho para mergulho\"  data-wpil-monitor-id=\"5754\">Research can help analyze a market<\/a>, its customers, and its competition regarding current pricing and purchase activity.<\/li>\n\n\n\n<li>Should you set a price to match your competition to remove that differentiator?<\/li>\n\n\n\n<li>In some cases, products such as batteries, printer paper, or cleaning supplies may be sold as \u201closs leaders\u201d (even below actual cost) to generate sales of more and higher-margin items.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Ser\u00e1 que um mercado suficiente pagar\u00e1 um pre\u00e7o premium?<\/strong>\n<ul class=\"wp-block-list\">\n<li>Is there support for high-priced, exclusive, or luxury items? (e.g. Tiffany, Prada, Mercedes, Apple)<\/li>\n\n\n\n<li>Are there other customer tiers which can later be sold less expensive models at lower prices?&nbsp; Or can you customize a product or service and charge an even higher price for an exclusive version to satisfy specific customer needs?<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Voc\u00ea precisa de ajuda com estrat\u00e9gia de pre\u00e7os?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-807f2de8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-807f2de8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Strategy-consulting-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">You do not need to gamble and hope. Rather, you can calculate all the costs involved in producing, promoting\/selling, and distributing a product&nbsp;and then set a price that covers expenses while providing some level of profit.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">However, to approach an optimum price point, it may be useful to observe and\/or survey your customers. Even better, get a sense of what your competition is or might be doing regarding&nbsp;pricing.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Asking customers what they would pay for a product or service is tricky. Getting insights into your competitors&#8217; strategies&nbsp;is a bigger challenge.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p4\"><strong><span class=\"s2\">Clientes <\/span><\/strong><span class=\"s1\">pode ser exposto ao produto por meio de uma pesquisa (online ou por telefone) ou pessoalmente.&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Here, a set of variables, including price, might be presented to a subject. A statistical technique called conjoint analysis may be applied to determine the optimal tradeoffs of features and prices.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">You can assess price elasticity and experiment within such a range.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Al\u00e9m disso, voc\u00ea pode identificar grupos correspondentes de clientes atuais ou potenciais, oferecer a cada um um pre\u00e7o diferente por meio on-line, cupons, an\u00fancios, etc., e ent\u00e3o medir a porcentagem de quem compra a cada pre\u00e7o.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">(Observa\u00e7\u00e3o:<span class=\"Apple-converted-space\">&nbsp; <\/span>h\u00e1 casos em que voc\u00ea pode querer descobrir quanto um cliente pagaria com base em um conceito ou prot\u00f3tipo \u2013 antes de iniciar a produ\u00e7\u00e3o \u2013 para ter certeza de que h\u00e1 espa\u00e7o para lucro!)<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p4\"><strong><span class=\"s2\">Atividade competitiva<\/span><\/strong><span class=\"s1\"> can be monitored by following their channels of distribution (e.g. site visits to stores, following online and offline ads), attending trade shows, and perhaps speaking with your customers.&nbsp;<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Mas para conhecer os seus planos futuros \u00e9 quase sempre necess\u00e1rio recorrer a terceiros para conduzir entrevistas, num esfor\u00e7o para descobrir tais informa\u00e7\u00f5es.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Unfortunately, there is more to the equation!&nbsp; <\/span>Your company is not operating in a vacuum.&nbsp; As such, just like you, your competitors may alter pricing to achieve specific objectives.&nbsp;&nbsp;<span class=\"s1\">Assim, a estrat\u00e9gia de pre\u00e7os \u00e9 um processo cont\u00ednuo que necessita de aten\u00e7\u00e3o e ajustes quase constantes.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2\u00ba andar, Nova York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Sobre SIS Internacional<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\"> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Fornecemos Pesquisa de Estrat\u00e9gia de Pre\u00e7os para empresas aumentarem a lucratividade em todo o mundo.<\/p>","protected":false},"author":1,"featured_media":62547,"parent":27462,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-15177","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=15177"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15177\/revisions"}],"predecessor-version":[{"id":79441,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15177\/revisions\/79441"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/27462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62547"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=15177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}