{"id":14344,"date":"2015-02-15T00:32:10","date_gmt":"2015-02-15T00:32:10","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14344"},"modified":"2025-09-05T17:21:39","modified_gmt":"2025-09-05T21:21:39","slug":"pesquisa-de-mercado-de-midia-de-entretenimento","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/expertise\/industries\/entertainment-media-market-research\/","title":{"rendered":"Pesquisa de mercado de entretenimento e m\u00eddia"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de entretenimento e m\u00eddia<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-09edb556\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-09edb556\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">The Entertainment and Media industries are rapidly changing.\u00a0 With the rise of digital media, social media, streaming content, and changing customer tastes, the need for cutting-edge insight is profound.<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">A pesquisa de mercado de entretenimento e m\u00eddia fornece informa\u00e7\u00f5es sobre comportamento online, prefer\u00eancias de conte\u00fado e h\u00e1bitos televisivos.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">One of the biggest challenges is how to monetize the consumption of digital media.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Trabalhamos com os clientes para atender \u00e0s suas prioridades e necessidades estrat\u00e9gicas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Streaming de m\u00eddia<\/li>\n\n\n\n<li>M\u00eddia social<\/li>\n\n\n\n<li>Transmiss\u00e3o de televis\u00e3o<\/li>\n\n\n\n<li>Teste de publicidade<\/li>\n\n\n\n<li>Comportamento on-line do consumidor<\/li>\n\n\n\n<li>Pesquisa de mercado milenar<\/li>\n\n\n\n<li>Servi\u00e7os de streaming de m\u00fasica<\/li>\n\n\n\n<li>Teste de usabilidade do site<\/li>\n\n\n\n<li>Pesquisa do tomador de decis\u00e3o<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">A ascens\u00e3o da m\u00eddia global<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1e2adf03\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-1e2adf03\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Social-media-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Historically, the U.S. has been the largest market for entertainment-related businesses. However, China is closing the gap fast. It has become imperative to understand the industry from a global standpoint. SIS International Research has assisted many entertainment and media companies in determining international market trends and in bridging cultural gaps that could hinder global marketing efforts. Our clients include radio stations, non-digital media outlets, animation houses, major film companies, television networks, media streaming services, music companies, media distributors, and many others.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A m\u00eddia digital e o streaming online tamb\u00e9m est\u00e3o crescendo rapidamente. Trabalhamos com empresas de m\u00eddia digital e fornecemos oportunidades de mercado, an\u00e1lise competitiva, pesquisa de usabilidade e pesquisa de lan\u00e7amento de novos produtos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9todos de pesquisa de mercado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pesquisas aprofundadas com consumidores e entrevistas com l\u00edderes de pensamento proeminentes fornecem insights e dados que de outra forma n\u00e3o seriam obtidos. Os estudos de intelig\u00eancia de mercado da SIS revelam informa\u00e7\u00f5es cr\u00edticas que proporcionam aos nossos clientes uma vantagem competitiva no mercado. Conduzimos Focus Groups, pesquisas quantitativas online, estudos de programa\u00e7\u00e3o, entrevistas telef\u00f4nicas e intercepta\u00e7\u00f5es de clientes para ajudar nossos clientes a entender melhor a mentalidade dos consumidores que mais desejam alcan\u00e7ar nos mercados que mais desejam capturar. Deixe-nos colocar nossos mais de 40 anos de experi\u00eancia em pesquisa de mercado de m\u00eddia para trabalhar para voc\u00ea.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><\/h2>","protected":false},"excerpt":{"rendered":"<p>O entretenimento e a m\u00eddia est\u00e3o mudando rapidamente. Saiba mais como ajudamos os clientes a obter vantagem competitiva com pesquisas de mercado de entretenimento e m\u00eddia.<\/p>","protected":false},"author":1,"featured_media":63346,"parent":15069,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14344","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=14344"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14344\/revisions"}],"predecessor-version":[{"id":67082,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14344\/revisions\/67082"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/63346"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=14344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}