{"id":14255,"date":"2015-02-12T23:50:39","date_gmt":"2015-02-12T23:50:39","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14255"},"modified":"2026-03-13T00:57:10","modified_gmt":"2026-03-13T04:57:10","slug":"pesquisa-de-bens-de-consumo-embalados","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/consumer-market-research-page\/pesquisa-de-bens-de-consumo-embalados\/","title":{"rendered":"Pesquisa de bens de consumo embalados"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de bens de consumo embalados<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-045c103c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-045c103c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Packaged goods (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p class=\"p1\">Some people obsess about the products they buy, sometimes unaware that it was the packaging that tipped the scales in their decision to purchase \u2013&nbsp;and that\u2019s why the best packaging firms (and the ones that intend to be) consult regularly with SIS International Research for expert consumer packaged goods research.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">What Is Consumer Packaged Goods Research?<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A pesquisa de bens de consumo embalados (CPG) \u00e9 essencial para que as empresas deste setor se mantenham competitivas, inovadoras e alinhadas com as necessidades e prefer\u00eancias dos consumidores. Ele fornece insights cruciais sobre o comportamento do consumidor, tend\u00eancias de mercado, tecnologias emergentes e estrat\u00e9gias competitivas. <\/span><\/p>\n\n\n\n<p>&#8230; And our unparalleled primary and <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-secundaria\/\"   title=\"Pesquisa de mercado secund\u00e1rio\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"813\">secondary market research<\/a> teams can provide the insight to make tactical decision-making easier. With accurate data and market analysis, each link in the supply chain is strengthened. Our competitive intelligence services open windows into the winning ways of business adversaries, while our knowledge of international markets and people bridges difficult cultural divides.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Compreendendo a pesquisa de bens de consumo embalados<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A pesquisa de bens de consumo embalados estuda produtos que os consumidores usam e substituem com frequ\u00eancia. Esta pesquisa \u00e9 fundamental porque fornece insights sobre as prefer\u00eancias do consumidor, h\u00e1bitos de compra, tend\u00eancias de mercado e cen\u00e1rios competitivos.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The primary focus of consumer packaged goods research is understanding the consumer&#8217;s interaction with these products. This includes studying how consumers discover, choose, use, and dispose of these goods.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">V\u00e1rios m\u00e9todos de pesquisa s\u00e3o empregados na pesquisa de bens de consumo embalados, incluindo m\u00e9todos quantitativos, como pesquisas e experimentos, e m\u00e9todos qualitativos, como grupos focais e entrevistas em profundidade.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Esse <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-molho\/\" title=\"Pesquisa de mercado de molho para mergulho\"  data-wpil-monitor-id=\"5760\">research also involves analyzing market<\/a> trends. It helps businesses stay informed about the latest market developments, consumer preferences, and emerging trends.<\/span><\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Outro aspecto cr\u00edtico da pesquisa de bens de consumo embalados \u00e9 a an\u00e1lise competitiva. Isso envolve estudar os produtos dos concorrentes, estrat\u00e9gias de marketing e desempenho de mercado. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why is Consumer Packaging So Critical?<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-2acee77d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-2acee77d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Juice 3\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Juice-3-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A embalagem \u00e9 uma t\u00e1tica de marketing vital. As empresas usam embalagens para embelezar as mercadorias e atrair o consumidor. A elabora\u00e7\u00e3o de embalagens atraentes e persuasivas intriga os compradores de primeira viagem.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Many companies conduct extensive research on designs and color schemes for product packaging. These companies need to know the types of packaging most attractive to the intended consumer. Why do they go to such lengths? Product packaging is often what entices the consumer to take a look at the product. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Marketers need to look at the quality of materials. They also need to look at shipping methods to get value for their money. Another consideration is brand reinforcement. The design features used on a company&#8217;s packaging are a principal part of its brand identity. It uses packaging to communicate that identity to its target audience. Ease of use is another critical factor. A package that is easy for consumers to carry, use, or store will perform better than one that is hard to manage.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>So&#8230; What Are the Benefits of Consumer Packaged Goods Research?<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-19f1066a\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-19f1066a\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Packaged goods (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-2-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A pesquisa de bens de consumo embalados oferece v\u00e1rios benef\u00edcios \u00e0s empresas deste setor. Estes benef\u00edcios s\u00e3o cruciais para orientar as empresas atrav\u00e9s das complexidades do mercado e permitir-lhes tomar decis\u00f5es estrat\u00e9gicas informadas.<\/span><\/p>\n\n\n\n<p><b>\u2022 Melhor compreens\u00e3o das necessidades e prefer\u00eancias do consumidor: <\/b>Isto<span style=\"font-weight: 400;\">&nbsp;ajuda as empresas a compreender o que impulsiona as escolhas dos consumidores, seus h\u00e1bitos de vida e como esses fatores influenciam suas decis\u00f5es de compra.<\/span><\/p>\n\n\n\n<p><b>\u2022 Informed Product Development: Consumer packaged goods research&nbsp;can reveal gaps in the <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-florestal\/\" title=\"Pesquisa de Mercado Florestal\"  data-wpil-monitor-id=\"5791\">market<\/a>, emerging trends, and consumer feedback on existing products, guiding businesses in developing new products or improving existing ones to better suit consumer needs.<\/span><\/p>\n\n\n\n<p><b>\u2022 Vantagem competitiva: <\/b><span style=\"font-weight: 400;\">Ao compreender melhor o mercado e o comportamento do consumidor, as empresas podem desenvolver estrat\u00e9gias \u00fanicas que as diferenciam dos concorrentes. Isso pode envolver designs de produtos inovadores, campanhas de marketing direcionadas ou propostas de vendas exclusivas baseadas em insights profundos do consumidor.<\/span><\/p>\n\n\n\n<p><b>\u2022 Melhor previs\u00e3o e previs\u00e3o de tend\u00eancias: <\/b><span style=\"font-weight: 400;\">Outro benef\u00edcio significativo \u00e9 a capacidade de prever tend\u00eancias de mercado e comportamentos do consumidor. Este aspecto preditivo da investiga\u00e7\u00e3o sobre bens de consumo embalados permite que as empresas se mantenham \u00e0 frente da curva, preparando-se para futuras mudan\u00e7as no mercado e ajustando as suas estrat\u00e9gias em conformidade.<\/span><\/p>\n\n\n\n<p><b>\u2022 Decis\u00f5es de neg\u00f3cios econ\u00f4micas: <\/b><span style=\"font-weight: 400;\">Consumer packaged goods research supports cost-effective decision-making. Providing a clear understanding of the market helps businesses allocate resources more efficiently, avoiding investments in unprofitable areas and focusing on strategies that yield the highest return on investment.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00e9todos de pesquisa de mercado<\/h2>\n\n\n\n<p>M\u00e9todos de pesquisa eficazes para obter insights sobre bens de consumo embalados incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grupos de foco<\/li>\n\n\n\n<li>Entrevistas com Consumidores<\/li>\n\n\n\n<li>Etnografia<\/li>\n\n\n\n<li>Comunidades on-line<\/li>\n\n\n\n<li>pesquisas<\/li>\n\n\n\n<li>Auditorias de loja<\/li>\n\n\n\n<li>Comunidades on-line<\/li>\n\n\n\n<li>Pesquisa Sensorial<\/li>\n\n\n\n<li>Rastreamento ocular<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Principais participantes do mercado de bens de consumo embalados<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The consumer packaged goods market is competitive, with several key players leading the industry. These companies have established themselves through innovative product offerings, strong brand identities, and extensive market reach. Let&#8217;s explore some of the notable brands in this sector.<\/span><\/p>\n\n\n\n<p><b>\u2022 Procter &amp; Gamble: <\/b><span style=\"font-weight: 400;\">A Procter &amp; Gamble (P&amp;G) \u00e9 uma pot\u00eancia neste setor. Com um vasto portf\u00f3lio de marcas em diversas categorias, como detergentes para a roupa, fraldas e produtos de cuidados pessoais, a P&amp;G estabeleceu uma forte presen\u00e7a global.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022Unilever: <\/b><span style=\"font-weight: 400;\">Unilever is another major player known for its extensive range of products, including food and beverages, cleaning agents, and personal care products. With popular brands like Dove, Lipton, and Axe, Unilever significantly impacts consumer preferences and market trends worldwide.<\/span><\/p>\n\n\n\n<p><b>\u2022 Nestl\u00e9: <\/b><span style=\"font-weight: 400;\">Nestl\u00e9, primarily recognized for its food and beverage products, is a leading name in the CPG market. With brands like Nescaf\u00e9, KitKat, and Maggi, Nestl\u00e9 has a diverse product range caters to various consumer needs and tastes globally.<\/span><\/p>\n\n\n\n<p><b>\u2022 PepsiCo: <\/b><span style=\"font-weight: 400;\">PepsiCo is not just about beverages; it\u2019s also a significant player in the snack food sector. With brands like Pepsi, Lay&#8217;s, and Quaker, PepsiCo has a strong market presence and is known for its innovative marketing strategies and product development.<\/span><\/p>\n\n\n\n<p><b>\u2022Johnson &amp; Johnson: <\/b><span style=\"font-weight: 400;\">Johnson &amp; Johnson is a prominent name, especially in the CPG market&#8217;s healthcare and personal care segments. With products ranging from baby care to medical devices, brands like Neutrogena, Band-Aid, and Tylenol have cemented their place in consumers&#8217; daily lives.<\/span><\/p>\n\n\n\n<p><b>\u2022 Empresa Coca-Cola: <\/b><span style=\"font-weight: 400;\">A Coca-Cola Company, embora famosa por sua principal bebida Coca-Cola, oferece uma ampla variedade de refrigerantes, \u00e1gua e sucos. \u00c9 um player dominante no setor de bebidas do mercado de CPG, conhecido por sua marca ic\u00f4nica e alcance global.<\/span><\/p>\n\n\n\n<p><b>\u2022 Kellogg&#039;s: <\/b>Kellogg\u2019s is a key player in the breakfast cereal and <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/pesquisa-de-mercado-de-lanches\/\" title=\"Pesquisa de mercado de lanches\"  data-wpil-monitor-id=\"6443\">snack food market<\/a>. With brands like Corn Flakes, Frosted Flakes, and Pringles, Kellogg\u2019s has a strong market presence and is known for its commitment to nutrition and quality.<\/span><\/p>\n\n\n\n<p><b>\u2022 Colgate-Palmolive: <\/b><span style=\"font-weight: 400;\">Colgate-Palmolive stands out in the personal care and household cleaning market. With its flagship brand Colgate leading the oral care segment and other brands like Palmolive and Ajax, the company significantly influences daily consumer routines.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quando realizar pesquisas sobre bens de consumo embalados<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Determining the right time to conduct consumer packaged goods research is crucial for businesses seeking to stay ahead in a competitive market. This <a href=\"https:\/\/www.linkedin.com\/pulse\/how-market-research-enables-growth-ruth-stanat-phekf\/\" target=\"_blank\" rel=\"noopener\">pesquisar<\/a> should be an ongoing process, but there are specific instances where its importance is critical.<\/span><\/p>\n\n\n\n<p><b>\u2022 Durante o reposicionamento da marca: <\/b><span style=\"font-weight: 400;\">When a company considers re-positioning its brand, consumer packaged goods research is essential. This research can help understand how the brand is currently perceived, identify the desired brand position, and develop strategies to bridge this gap.<\/span><\/p>\n\n\n\n<p><b>\u2022 Depois de testemunhar um decl\u00ednio nas vendas: <\/b><span style=\"font-weight: 400;\">Se uma empresa sofrer um decl\u00ednio nas vendas ou na participa\u00e7\u00e3o de mercado, \u00e9 crucial realizar pesquisas sobre bens de consumo embalados para compreender as causas subjacentes. Esta pesquisa pode revelar se o decl\u00ednio se deve a mudan\u00e7as nas prefer\u00eancias do consumidor, ao aumento da concorr\u00eancia ou a outros fatores.<\/span><\/p>\n\n\n\n<p><b>\u2022 Ao explorar novos mercados: <\/b>Exploring new markets or demographics is another instance where <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-asia\/pesquisa-de-mercado-nepal\/\" title=\"Pesquisa de mercado no Nepal\" data-wpil-monitor-id=\"5403\">consumer packaged<\/a> goods research is vital. This research can provide insights into the viability of the new market, consumer needs, and how to effectively reach and appeal to this new audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><b>\u2022 Para melhoria cont\u00ednua do produto: <\/b>A pesquisa cont\u00ednua de bens de consumo embalados \u00e9 essencial para a melhoria cont\u00ednua do produto. Acompanhar o feedback dos consumidores e as tend\u00eancias do mercado permite que as empresas fa\u00e7am melhorias incrementais em seus produtos, garantindo que permane\u00e7am competitivos e atraentes para os consumidores.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A ascens\u00e3o das tend\u00eancias em embalagens de consumo<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As empresas podem aproveitar tend\u00eancias como a impress\u00e3o 3D para criar embalagens sob demanda. Essa tend\u00eancia permite que as marcas ofere\u00e7am embalagens personalizadas aos clientes. Tamb\u00e9m permite que as empresas lancem novas embalagens em resposta a eventos especiais. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Pressure from lobby groups and the media also forces many brands to go plastic-free. Consumers also push brands to use 100 percent sustainable packaging. The challenge for marketers begins with defining which new material is best to use. This definition can be complex, given the oft-changing tide of public opinion. Changing packaging from a can to a pouch also takes time. Such a transition calls for a brand-new production line. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A sacola pl\u00e1stica continua sendo uma das op\u00e7\u00f5es de embalagem mais econ\u00f4micas dispon\u00edveis. Outra op\u00e7\u00e3o popular de baixo custo s\u00e3o as caixas de papel\u00e3o, f\u00e1ceis de personalizar. Muitas empresas tamb\u00e9m optam por sacolas de papel. Dessa forma, eles se autodenominam empresas ecologicamente corretas. &nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Oportunidades de pesquisa sobre bens de consumo embalados<\/strong><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-62a9cf84\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-62a9cf84\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Food packaging (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Food-packaging-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/inteligencia-de-embalagem\/\" title=\"Consumer Packaging Strategy Solutions\" data-wpil-monitor-id=\"6749\">Pesquisa de bens de consumo embalados<\/a> offers numerous opportunities for businesses to enhance their strategies, innovate their product offerings, and strengthen their market position. Let&#8217;s explore some of the key opportunities that this research provides.<\/span><\/p>\n\n\n\n<p><b>\u2022 Identifica\u00e7\u00e3o de tend\u00eancias de mercados emergentes: <\/b><a href=\"https:\/\/www.sisinternational.com\/pt\/os-novos-consumidores-americanos-analisam-as-tendencias-que-os-varejistas-enfrentam\/\" title=\"A nova an\u00e1lise dos consumidores americanos: tend\u00eancias enfrentadas pelos varejistas dos EUA\" data-wpil-monitor-id=\"2716\">Pesquisa de bens de consumo embalados<\/a> enables businesses to identify emerging market trends early on. This foresight is crucial for staying ahead of the curve and capitalizing on new market opportunities before competitors.&nbsp;<\/span><\/p>\n\n\n\n<p><b>\u2022 Aprimorando a inova\u00e7\u00e3o de produtos: <\/b><span style=\"font-weight: 400;\">Understanding consumer needs and preferences allows for developing new products or improvements to existing ones that more closely align with consumers&#8217; wants, leading to increased customer satisfaction and loyalty.<\/span><\/p>\n\n\n\n<p><b>\u2022 Otimizando estrat\u00e9gias de marketing: <\/b><span style=\"font-weight: 400;\">Ao compreender o comportamento e as prefer\u00eancias do consumidor, as empresas podem criar campanhas de marketing direcionadas que tenham uma repercuss\u00e3o mais eficaz junto do seu p\u00fablico, levando a um melhor envolvimento e a taxas de convers\u00e3o mais elevadas.<\/span><\/p>\n\n\n\n<p><b>\u2022 Expans\u00e3o para novos mercados: <\/b><span style=\"font-weight: 400;\">Fornece informa\u00e7\u00f5es sobre os comportamentos e prefer\u00eancias dos consumidores nestes novos mercados, ajudando as empresas a adaptar a sua abordagem e ofertas para satisfazer as necessidades espec\u00edficas destes diferentes segmentos de consumidores.<\/span><\/p>\n\n\n\n<p><b>\u2022 Construindo uma fidelidade \u00e0 marca mais forte: <\/b><span style=\"font-weight: 400;\">Compreender as percep\u00e7\u00f5es e atitudes dos consumidores por meio de pesquisas sobre bens de consumo embalados pode ajudar as empresas a construir uma fidelidade \u00e0 marca mais forte.<\/span><\/p>\n\n\n\n<p><b>\u2022 Informing Pricing <a href=\"https:\/\/www.sisinternational.com\/pt\/multiplos-circulos-eleitorais-influenciadores-indiretos-nas-compras-do-consumidor\/\" title=\"M\u00faltiplos influenciadores nas compras do consumidor\" data-wpil-monitor-id=\"7370\">strategies<\/a>: <\/b>A pesquisa de bens de consumo embalados fornece dados essenciais para estrat\u00e9gias de pre\u00e7os informadas. Compreender a sensibilidade ao pre\u00e7o de diferentes grupos de consumidores e segmentos de mercado permite que as empresas estabele\u00e7am pre\u00e7os que maximizem as vendas e a rentabilidade, mantendo-se ao mesmo tempo competitivas.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como a pesquisa qualitativa ajuda no design de embalagens?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">New product concept testing is a qualitative research method. It helps marketers by determining the reactions of individuals to alternative packaging designs. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Usability testing is another method that helps. This method compiles user observations on design features. It assists marketers by outlining the features that are easy or difficult to use. Qualitative <a href=\"https:\/\/www.sisinternational.com\/pt\/cobertura\/as-americas\/pesquisa-de-mercado-no-caribe\/pesquisa-de-mercado-em-sao-vicente-e-granadinas\/\" title=\"Pesquisa de mercado em S\u00e3o Vicente e Granadinas\" data-wpil-monitor-id=\"5840\">research can also help marketers<\/a> to use packaging to improve brand perception.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como a pesquisa quantitativa ajuda?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The spoken response to the question \u201cDo you like this product?\u201d may not always be the real answer. Respondents may give distorted responses because of cognitive biases. The solution is eye tracking. This metric helps marketers to understand a consumer\u2019s experience better. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Surveys are another quantitative method that is valuable in measuring how the proposed packaging design works. They also help marketers to determine whether the new model is ready for market entry.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como a pesquisa estrat\u00e9gica ajuda?<\/strong><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In-depth competitive analysis is indispensable to any organization. Another valuable tool is a Market Opportunity assessment. This engagement identifies requirements and barriers to entry into the market. Companies also need to research market sizing. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This tool helps firms to distinguish between the addressable and the available market. The addressable market is the total revenue opportunity for a product or service. The available market is a section of the addressable market for which a company can compete.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Another vital element of strategy research is industry tracking. The strategic monitoring of consumer observations, responsiveness, and behavior delivers crucial marketing intelligence. This intelligence helps guide companies through the chaotic, rapid changes in the marketplace. It also leads them through disruptions in technology and distribution channels. Strategic tracking answers essential questions such as how brand awareness is trending. This method enables companies to better compete in the market.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Localiza\u00e7\u00e3o de nossas instala\u00e7\u00f5es em Nova York<\/h2>\n\n\n\n<p>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe>\n\n\n\n<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11 E 22nd Street, 2\u00ba andar, Nova York, NY 10010 T: +1(212) 505-6805<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Sobre SIS Internacional<\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.sisinternational.com\/pt\/\"><span style=\"font-weight: 400;\">SIS Internacional<\/span><\/a><span style=\"font-weight: 400;\"> oferece pesquisa quantitativa, qualitativa e estrat\u00e9gica. Fornecemos dados, ferramentas, estrat\u00e9gias, relat\u00f3rios e insights para a tomada de decis\u00f5es. Tamb\u00e9m realizamos entrevistas, pesquisas, grupos focais e outros m\u00e9todos e abordagens de Pesquisa de Mercado.<\/span><a href=\"https:\/\/www.sisinternational.com\/pt\/sobre-a-sis-international-research\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Entre em contato conosco<\/span><\/a><span style=\"font-weight: 400;\"> para o seu pr\u00f3ximo projeto de pesquisa de mercado.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Saiba mais sobre a pesquisa de bens de consumo embalados e como aumentar os lucros e o desempenho dos neg\u00f3cios.<\/p>","protected":false},"author":1,"featured_media":67288,"parent":84529,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14255","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=14255"}],"version-history":[{"count":21,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14255\/revisions"}],"predecessor-version":[{"id":81014,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14255\/revisions\/81014"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/84529"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/67288"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=14255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}