{"id":14242,"date":"2015-02-12T20:58:05","date_gmt":"2015-02-12T20:58:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14242"},"modified":"2026-03-12T19:52:38","modified_gmt":"2026-03-12T23:52:38","slug":"pesquisa-de-mercado-da-marca","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-de-mercado-da-marca\/","title":{"rendered":"Pesquisa de mercado da marca"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de marca<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5e491e8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d5e491e8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">As marcas s\u00e3o a personifica\u00e7\u00e3o da promessa e da imagem pretendida de uma empresa. Uma marca \u00e9 algo emotivo e vivo.<\/h2>\n\n\n\n<p class=\"p1\">Com o surgimento do mercado global, a marca assumiu ainda mais import\u00e2ncia \u00e0 medida que novas culturas e popula\u00e7\u00f5es flexibilizaram o seu poder de compra internacionalmente.<\/p>\n\n\n\n<p class=\"p1\">An established brand that connects globally gives companies a definite advantage over their competitors. Likewise, an intelligent re-tooling of an existing brand, or the clever creation of effective initial branding for new companies, can provide these businesses with increased visibility and market prominence.&nbsp; <a href=\"https:\/\/www.sisinternational.com\/pt\/marketing-de-fidelidade\/\" title=\"Pesquisa de mercado de fidelidade\"  data-wpil-monitor-id=\"2017\">Pesquisa de mercado da marca<\/a> uncovers what is meaningful to customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Sobre nossas solu\u00e7\u00f5es de pesquisa de mercado de branding<\/h2>\n\n\n\n<p class=\"p1\"><a href=\"https:\/\/www.sisinternational.com\/pt\/entre-em-contato-com-a-sis-international-market-research\/\" title=\"Contate-nos\"  data-wpil-monitor-id=\"8208\">A SIS International Research<\/a> has spent many years researching and market-testing the effectiveness of business branding efforts. Through extensive fieldwork and in-depth focus group studies, we are able to track customers reactions and responses to any potential branding effort, helping <a href=\"https:\/\/www.sisinternational.com\/pt\/empresa-lider-em-estrategia-de-entrada-no-mercado-b2b\/\" title=\"Melhor empresa de estrat\u00e9gia de entrada no mercado B2B\"  data-wpil-monitor-id=\"8216\">companies focus on the most effective strategies<\/a> moving forward.<\/p>\n\n\n\n<p>We provide Brand <a href=\"https:\/\/www.sisinternational.com\/pt\/\" title=\"In\u00edcio\"  data-wpil-monitor-id=\"8209\">Research and Strategy<\/a> solutions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Teste de an\u00fancios<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-de-rastreamento-de-marca\/\" title=\"Pesquisa de mercado de rastreamento de marca\"  data-wpil-monitor-id=\"8211\">Pesquisa e rastreamento de marca<\/a><\/li>\n\n\n\n<li>Grupos de foco<\/li>\n\n\n\n<li>pesquisas<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/empresa-de-pesquisa-de-mercado-de-comunidade-on-line-b2b\/\" title=\"Empresa de pesquisa de mercado de comunidades on-line B2B\"  data-wpil-monitor-id=\"8219\">Comunidades de insights on-line<\/a><\/li>\n\n\n\n<li>Entrevistas com clientes<\/li>\n\n\n\n<li>Testando usabilidade<\/li>\n\n\n\n<li>Rastreamento ocular<\/li>\n\n\n\n<li>Analise competitiva<\/li>\n\n\n\n<li>Market Opportunity, <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/pesquisa-de-entrada-no-mercado\/\" title=\"Pesquisa de entrada no mercado\"  data-wpil-monitor-id=\"8214\">Entry and Sizing Research<\/a><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Os produtos se desenvolvem e evoluem, mas a marca continua viva. Descubra como construir sua marca com Pesquisa e Estrat\u00e9gia. <\/p>","protected":false},"author":1,"featured_media":62501,"parent":14650,"menu_order":9,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=14242"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14242\/revisions"}],"predecessor-version":[{"id":81380,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14242\/revisions\/81380"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=14242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}