{"id":14242,"date":"2015-02-12T20:58:05","date_gmt":"2015-02-12T20:58:05","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14242"},"modified":"2025-09-05T22:25:50","modified_gmt":"2025-09-06T02:25:50","slug":"pesquisa-de-mercado-da-marca","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/expertise\/industries\/brand-market-research\/","title":{"rendered":"Pesquisa de mercado da marca"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de marca<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d5e491e8\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-d5e491e8\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Retail-26-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">As marcas s\u00e3o a personifica\u00e7\u00e3o da promessa e da imagem pretendida de uma empresa. Uma marca \u00e9 algo emotivo e vivo.<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">Com o surgimento do mercado global, a marca assumiu ainda mais import\u00e2ncia \u00e0 medida que novas culturas e popula\u00e7\u00f5es flexibilizaram o seu poder de compra internacionalmente.<\/p>\n\n\n\n<p class=\"p1 wp-block-paragraph\">An established brand that connects globally gives companies a definite advantage over their competitors. Likewise, an intelligent re-tooling of an existing brand, or the clever creation of effective initial branding for new companies, can provide these businesses with increased visibility and market prominence.&nbsp; Brand Market Research uncovers what is meaningful to customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Sobre nossas solu\u00e7\u00f5es de pesquisa de mercado de branding<\/h2>\n\n\n\n<p class=\"p1 wp-block-paragraph\">A SIS International Research passou muitos anos pesquisando e testando no mercado a efic\u00e1cia dos esfor\u00e7os de branding empresarial. Atrav\u00e9s de extenso trabalho de campo e estudos aprofundados de grupos focais, somos capazes de acompanhar as rea\u00e7\u00f5es e respostas dos clientes a qualquer esfor\u00e7o potencial de branding, ajudando as empresas a se concentrarem nas estrat\u00e9gias mais eficazes no futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Fornecemos solu\u00e7\u00f5es de pesquisa e estrat\u00e9gia de marca:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Teste de an\u00fancios<\/li>\n\n\n\n<li>Pesquisa e rastreamento de marca<\/li>\n\n\n\n<li>Grupos de foco<\/li>\n\n\n\n<li>pesquisas<\/li>\n\n\n\n<li>Comunidades de insights on-line<\/li>\n\n\n\n<li>Entrevistas com clientes<\/li>\n\n\n\n<li>Testando usabilidade<\/li>\n\n\n\n<li>Rastreamento ocular<\/li>\n\n\n\n<li>Analise competitiva<\/li>\n\n\n\n<li>Pesquisa de oportunidades de mercado, entrada e dimensionamento<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Os produtos se desenvolvem e evoluem, mas a marca continua viva. Descubra como construir sua marca com Pesquisa e Estrat\u00e9gia. <\/p>","protected":false},"author":1,"featured_media":62501,"parent":15069,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14242","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=14242"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14242\/revisions"}],"predecessor-version":[{"id":67105,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14242\/revisions\/67105"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/15069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=14242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}