{"id":14155,"date":"2015-02-10T03:47:51","date_gmt":"2015-02-10T03:47:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=14155"},"modified":"2026-03-11T09:55:20","modified_gmt":"2026-03-11T13:55:20","slug":"pesquisa-de-mercado-de-cosmeticos","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/pericia\/pesquisa-de-mercado-para-testes-de-produtos\/pesquisa-de-mercado-de-cosmeticos\/","title":{"rendered":"Pesquisa de mercado de cosm\u00e9ticos"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Pesquisa de mercado de cosm\u00e9ticos<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-519c051c\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-519c051c\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg\" alt=\"Pesquisa e Estrat\u00e9gia de Mercado Internacional da SIS\" title=\"Age beauty botox (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Age-beauty-botox-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">A ind\u00fastria de cosm\u00e9ticos \u00e9 impulsionada por tend\u00eancias locais, regionais e globais.<\/h2>\n\n\n\n<p class=\"p1\">Os fabricantes de cosm\u00e9ticos enfrentam o desafio cont\u00ednuo de desenvolver novos produtos, extens\u00f5es de linha e formula\u00e7\u00f5es que atraiam homens e mulheres jovens, de meia-idade e mais velhos. Al\u00e9m disso, a cria\u00e7\u00e3o de embalagens atraentes e o posicionamento de produtos cosm\u00e9ticos na Am\u00e9rica do Norte, Europa, \u00c1sia, Am\u00e9rica Latina, M\u00e9dio Oriente e \u00c1frica tamb\u00e9m apresentam desafios log\u00edsticos assustadores que devem ser enfrentados se uma empresa de cosm\u00e9ticos quiser sobreviver e ser rent\u00e1vel numa ind\u00fastria conhecida pela sua natureza e competitividade em r\u00e1pida mudan\u00e7a.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\">Solu\u00e7\u00f5es de pesquisa de mercado de cosm\u00e9ticos<\/h2>\n\n\n\n<p class=\"p1\">SIS International Research has over 30 years of cosmetics market research experience with qualitative, quantitative, online surveys, home application tests, packaging tests, and central location testing. Though we operate in many areas of commerce, cosmetics are, and will continue to be, an area of dedicated focus. No one evaluates potential <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/inteligencia-de-mercado\/\" title=\"Intelig\u00eancia de mercado\"  data-wpil-monitor-id=\"9615\">markets<\/a> or does the exhaustive type of competitive intelligence work we do, and of course our \u201cstore intercepts\u201d and intensive focus groups are renowned for their result-getting effectiveness. SIS has extensive experience with fragrance <a href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/testes-de-pesquisa-de-cuidados-com-a-pele\/\" title=\"Pesquisa e testes de cuidados com a pele\"  data-wpil-monitor-id=\"9613\">testing and advanced skin care<\/a> studies, too.<\/p>\n\n\n\n<p><strong>N\u00f3s provemos:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grupos de foco<\/li>\n\n\n\n<li>Etnografia<\/li>\n\n\n\n<li>Teste de produto<\/li>\n\n\n\n<li>Testes de uso dom\u00e9stico (IHUTs)<\/li>\n\n\n\n<li>Entrevistas com clientes<\/li>\n\n\n\n<li>Acompanhamento de tend\u00eancias de beleza<\/li>\n\n\n\n<li>Cocria\u00e7\u00e3o<\/li>\n\n\n\n<li>Estrat\u00e9gia Omnicanal<\/li>\n\n\n\n<li>Analise competitiva<\/li>\n\n\n\n<li>Oportunidade de mercado, entrada e dimensionamento<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\">Descobrindo novas oportunidades<\/h2>\n\n\n\n<p class=\"p1\">New companies consult with us regarding <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/consultoria-estrategica\/estudos-de-dimensionamento-de-viabilidade-de-entrada-no-mercado\/\" title=\"Estudos de entrada no mercado, viabilidade e dimensionamento\"  data-wpil-monitor-id=\"9612\">market entry studies<\/a> that provide the most comprehensive overview of the possibilities and pitfalls ahead. SIS expertise in <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/pt\/pericia\/industrias\/mercado-de-cosmeticos-para-cuidados-pessoais\/\"   title=\"Pesquisa de mercado de cuidados pessoais e cosm\u00e9ticos\" data-wpil-keyword-link=\"linked\"  data-wpil-monitor-id=\"815\">pesquisa de mercado de cosm\u00e9ticos<\/a> extends globally. We\u2019ll be your bridge to new markets and cultures; discovering new pathways to prosperity. Let <a href=\"https:\/\/www.sisinternational.com\/pt\/solucoes\/solucoes-de-branding-e-pesquisa-de-clientes\/pesquisa-de-mercado-para-testes-de-produtos\/sis-internationals-teste-de-sabor-de-comida\/\" title=\"O que torna a SIS International Research a TOP empresa de pesquisa de mercado para testes de sabor de alimentos na cidade de Nova York\"  data-wpil-monitor-id=\"9614\">SIS offer your cosmetics firm<\/a> invaluable insight into the hearts and minds of your customers. After all, it\u2019s their thoughts and opinions that ultimately help shape your winning strategy. We look forward to helping you thrive as you bring beauty to the world, and to breathing in the sweet fragrance \u2026 of your success.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra como conquistar novos clientes de Cosm\u00e9ticos, lan\u00e7ar novos produtos e expandir seus neg\u00f3cios.<\/p>","protected":false},"author":1,"featured_media":62481,"parent":12926,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-14155","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/comments?post=14155"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14155\/revisions"}],"predecessor-version":[{"id":81603,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/14155\/revisions\/81603"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/pages\/12926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media\/62481"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pt\/wp-json\/wp\/v2\/media?parent=14155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}