{"id":12895,"date":"2015-01-18T11:45:45","date_gmt":"2015-01-18T11:45:45","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=12895"},"modified":"2025-09-16T14:03:47","modified_gmt":"2025-09-16T18:03:47","slug":"pesquisa-de-mercado-sudeste-da-asia","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/cobertura\/pesquisa-de-mercado-asia\/pesquisa-de-mercado-sudeste-da-asia\/","title":{"rendered":"Pesquisa de mercado no Sudeste Asi\u00e1tico"},"content":{"rendered":"

Pesquisa de mercado no Sudeste Asi\u00e1tico<\/h1>\n\n\n\n

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\"Pesquisa<\/figure>\n\n\n\n

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SIS International Southeast Asia guides clients in navigating through the many opportunities and challenges of conducting research in SEA.<\/h2>\n\n\n\n

The primary challenge often encountered is \u201cLanguage,\u201d as each country has at least five to hundreds of languages spoken. Indonesia has over 700 languages, and in the Philippines, although English and Filipino are the official languages, there are 185 languages spoken.<\/p>\n\n\n\n

Unlike most Western and developed economies, secondary (including online and offline) research data is limited. Government transparency is not consistently practiced, and censorship exists for online content.<\/p>\n\n\n\n

Fazendo neg\u00f3cios no Sudeste Asi\u00e1tico:<\/h2>\n\n\n\n

The weather can have a major impact on fieldwork<\/span>

Most countries in the region are within the path of annual tropical typhoons. Between May and October of every year, SEA experiences heavy rains and typhoons that heavily impact fieldwork scheduling and mobility due to flooding and power and telecommunications failures, especially in countries with poor infrastructure.<\/p>\n\n\n\n

O congestionamento do tr\u00e1fego veicular limita a mobilidade<\/span>
Nas \u00e1reas urbanas e metropolitanas, a falta de transportes p\u00fablicos eficientes, o enorme volume de ve\u00edculos, a falta de gest\u00e3o eficaz e os projectos de infra-estruturas de grande escala causam congestionamentos que afectam o tempo e a programa\u00e7\u00e3o do trabalho de campo. Isto limita o n\u00famero de visitas domicili\u00e1rias e entrevistas aprofundadas (IDI) por dia, uma vez que as viagens de uma \u00e1rea para outra demoram significativamente mais tempo.<\/p>\n\n\n\n

Be mindful of safety concerns at night time.<\/span>

Mobility for the masses is limited due to a lack of reliable public transportation, petty crimes, and the unscrupulous practices of taxi drivers. It is also difficult to schedule interviews late at night; scheduling is often done during the day until early evening to ensure the safety of the respondents and the research team.<\/p>\n\n\n\n

Due respect and compliance with prayer times and religious holidays must be made.<\/span>
In predominantly Christian countries like the Philippines and East Timor, Easter and Christmas are major holidays, and businesses are closed for a week to two weeks before, during, and after these holidays. In predominantly Muslim countries like Indonesia, Brunei and Malaysia, home visits and interviews must be scheduled considering prayer times and religious holidays.<\/p>\n\n\n\n

Understand the culture of hospitality and hierarchy.<\/span>

Foreigners, especially Westerners, are still highly regarded in most SEA societies. There is a high degree of service and respectfulness, resulting in deference and agreement, which can often be misinterpreted as a lack of analytical input and initiative.<\/p>\n\n\n\n

Recognize the continued existence of Patriarchal Societies.<\/span>

Embora a industrializa\u00e7\u00e3o massiva e o empoderamento feminino estejam a acontecer em toda a AAE, ainda existe um forte foco subjacente na defer\u00eancia \u00e0 opini\u00e3o e orienta\u00e7\u00e3o dos membros masculinos da fam\u00edlia, das empresas e da sociedade em geral. Ao conduzir discuss\u00f5es em grupos focais ou visitas domiciliares, a maioria das mulheres entrevistadas pode n\u00e3o ser capaz de expressar abertamente as suas perspectivas quando questionadas na presen\u00e7a de um homem.<\/p>\n\n\n\n

Learn proper Communication and Feedback practices.<\/span>

Across the Asian culture, agreeableness, diplomacy, and respectfulness are essential in communication. Direct language and demands are met with silence and agreement but not necessarily understanding, acceptance, and compliance. Negative opinions or feedback are also culturally unacceptable. Hence, a positive approach to sharing information and constructive criticism is needed to have open and transparent communication and proper execution of the project.<\/p>\n\n\n\n

Estabele\u00e7a relacionamento e intera\u00e7\u00e3o pessoal<\/span>

It is very important to establish personal rapport, either in conducting business or in conducting interviews. Although there is widespread adoption of technology in terms of mobile telecommunication and the Internet, a personal meeting must precede business transactions, and in-depth interviews must be done face-to-face. There is a very low uptake of online surveys as there is a general distrust and perceived inappropriateness of asking for someone\u2019s opinion and perspective without being physically present. Hence, the better options are Computer-Aided Personal Interviews or in-facility online surveys to encourage successful execution.<\/p>\n\n\n\n

Always consider the localization of concepts and the nuances of Language.<\/span>

Concepts and context must be clearly understood. SEA languages are contextual, and definitions and meanings are affected by different tones; the same words with slight differences in tones can mean something completely different. It is essential that project objectives, screeners, questionnaires, and expected outputs are discussed and understood in detail before the project. There must be an emphasis on proper translation of documents as rough interpretations may totally change meanings and definitions.<\/p>\n\n\n\n

Principais fatores de sucesso<\/h2>\n\n\n\n

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\"Pesquisa<\/figure>\n\n\n\n

Estudos Quantitativos<\/strong><\/p>\n\n\n\n

Successful Quantitative Market Research is often conducted face-to-face, whether through intercepts or door-to-door. Personal interaction is imperative in Southeast Asia, and despite the wide adoption of internet usage and mobile phones, interviews are still conducted in person. The low cost of labor and operating costs allow for the inexpensive execution of paper-aid personal Interviews. Since online surveys are often not successfully and properly executed, a growing alternative is Computer-Aided Personal Interviews, which are conducted in-facility or using handheld devices (in urban areas). Hence, at SIS International, we have our on-the-ground resources to ensure localized, efficient, and successful execution of fieldwork studies.<\/p>\n\n\n\n

Estudos Qualitativos<\/strong><\/p>\n\n\n\n

As entrevistas qualitativas de pesquisa de mercado ainda s\u00e3o feitas tradicionalmente, embora haja uma ado\u00e7\u00e3o crescente de novas tecnologias e processos atrav\u00e9s do uso de software e plataformas inovadoras.<\/p>\n\n\n\n

Competitive Intelligence and Business-to-Business (B2B) Interviews<\/strong><\/p>\n\n\n\n

Although often difficult at the initiation due to the lack of databases and secondary materials to identify the proper respondents, once professional and personal connections are established, most Southeast Asians are often open, helpful, and eager to share information with another professional.<\/p>\n\n\n\n

Panel Providers have increased their coverage in the region, with the growing demand for market entry, industry landscape, and competitive studies. The best sources remain memberships in professional, social, religious, and practice groups.<\/p>\n\n\n\n

How SIS International\u2019s Market Research in Southeast Asia Helps Businesses<\/h2>\n\n\n\n

SIS Internacional<\/span><\/a>\u2019s market research in Southeast Asia equips businesses with the critical insights needed to navigate one of the most diverse and fast-growing regions in the world. Comprising countries like Indonesia, Vietnam, Thailand, the Philippines, and Malaysia, Southeast Asia is home to rapidly expanding economies, rising middle classes, and a growing appetite for innovation and consumer goods. Here\u2019s how our market research helps businesses capitalize on the opportunities this dynamic region presents:<\/p>\n\n\n\n