{"id":11312,"date":"2014-11-05T01:56:14","date_gmt":"2014-11-05T01:56:14","guid":{"rendered":"https:\/\/www.sisinternational.com\/upgrade\/?page_id=11312"},"modified":"2026-01-24T17:20:22","modified_gmt":"2026-01-24T22:20:22","slug":"pesquisa-de-mercado-da-europa-oriental","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pt\/cobertura\/europa\/pesquisa-de-mercado-da-europa-oriental\/","title":{"rendered":"Pesquisa de Mercado da Europa Oriental"},"content":{"rendered":"

Pesquisa de Mercado da Europa Oriental<\/h1>\n\n\n\n
\"Pesquisa<\/figure>\n\n\n\n

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Os pa\u00edses da Europa Central e Oriental est\u00e3o pr\u00f3ximos da Europa Ocidental, mas apresentam diferen\u00e7as importantes em rela\u00e7\u00e3o a outros pa\u00edses.<\/p>\n\n\n\n

A maioria deles \u00e9 de pequena dimens\u00e3o, com economias relativamente abertas e dependentes das exporta\u00e7\u00f5es. Eles t\u00eam l\u00ednguas diferentes e normas culturais diferentes.<\/p>\n\n\n\n

The CEE region represents 11 countries.  In the Baltic region, the countries include Estonia, Latvia and Lithuania.  Central European countries consist of Poland, Czech Republic, Slovakia and Hungary.  The Balkan region includes Croatia, Slovenia, Serbia, Montenegro, Bosnia, Herzegovina, Macedonia, Kosovo, Romania and Bulgaria.<\/p>\n\n\n\n

A Europa Oriental \u00e9 um ponto brilhante de crescimento econ\u00f3mico.<\/h2>\n\n\n\n

CEE countries are categorized by\u00a0global investors as\u00a0a\u00a0region with high growth potential and high attractiveness to establish company operations. Major growing economies include Poland, the Czech Republic, and\u00a0Romania.<\/p>\n\n\n\n

The Automotive Industry is strong,\u00a0especially in the Czech Republic (\u0160koda), Slovakia (Kia, Citroen), Hungary (Mercedes-Benz), and Romania (Ford). Simultaneously, high sales growth comes from car distribution, the food industry, and wholesale trade. Other major industries include Biotechnology, Education, and the Consumer Goods sectors.<\/p>\n\n\n\n

Eastern European countries also benefit from their proximity to\u00a0Turkey and Russia, which are becoming new powerhouses in terms of economic growth, new business opportunities, and investments.<\/p>\n\n\n\n

Numerous Manufacturing opportunities abound as a result of lower production costs and lower costs of living.  Eastern European economies are part of the European Union and can avoid import duties.  With the free movement of goods and services in the EU, Eastern Europe has become a manufacturing hub for European countries.<\/p>\n\n\n\n

Oportunidades em tecnologia<\/h2>\n\n\n\n

O markets have opportunities in high technology<\/a> sectors as a result of educated workforces, multilingual staff, competitive cost of living and access to Western Europe.  This regional advantage provides the opportunity for businesses to lead innovation and Digital<\/a> Disruption.<\/p>\n\n\n\n

The increased presence of mobile devices and technology availability may lead to higher demand for certain products and services.  Technology adoption in these markets<\/a> can also them to play a creative role in re-inventing consumption patterns.<\/p>\n\n\n\n

Dado que a Europa \u00e9 constitu\u00edda por muitos Estados com a sua pr\u00f3pria cultura e tradi\u00e7\u00f5es, pode ser \u00fatil concentrar-se tamb\u00e9m na vari\u00e1veis psicol\u00f3gicas<\/i> que tendem a ser mais fortes do que os demogr\u00e1ficos e em heran\u00e7a cultural<\/i> that may induce unique consumers perceptions and reactions.<\/p>\n\n\n\n

Considera\u00e7\u00f5es sobre estrat\u00e9gia de entrada no mercado<\/h2>\n\n\n\n

Before entering a new market with a new product<\/a>, technology, or services, it is important to get to know the critical business variables, customer perceptions and economic, political, or cultural differences of a particular country.\u00a0 Market Research uncovers these insights<\/a> and can help you develop a Go To Market strategy.<\/p>\n\n\n\n

Pesquisa de mercado na Europa Oriental<\/h2>\n\n\n\n

Market Research uncovers data<\/a> and insight on customers.  Qualitative Research uncovers the reasons behind behavior<\/a> and preferences.  Pesquisa Quantitativa de Mercado<\/a> measures the extent of phenomena.  Strategy Research analyzes the Market<\/a> Opportunities, Market Entry considerations and Competitive Dynamics in your industry.<\/p>\n\n\n\n

SIS has over 40+ years of experience in conducting research in Eastern Europe<\/a>.\u00a0 We conduct:<\/p>\n\n\n\n