{"id":26530,"date":"2018-04-29T11:57:06","date_gmt":"2018-04-29T11:57:06","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=26530"},"modified":"2025-09-16T23:41:41","modified_gmt":"2025-09-17T03:41:41","slug":"automatyzacja-w-badaniach-rynkowych","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pl\/automation-in-market-research\/","title":{"rendered":"Automatyzacja w badaniach rynku"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-c0ed4ca0\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ed4ca0\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Surgical robot (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Surgical-robot-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading p2\"><span class=\"s1\">Technologie takie jak sztuczna inteligencja i uczenie maszynowe zmieniaj\u0105 zasady gry. Maj\u0105 coraz wi\u0119kszy wp\u0142yw na spos\u00f3b pracy ludzi w marketingu i badaniach rynku.\u00a0<\/span><\/h3>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Marketing and Market Research professionals are increasingly finding efficiencies from automation.&nbsp; From data collection and analysis, even to interpretation, market research has changed. The automation trend allows both users and providers to focus on predictive analytics.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">Automatyzacja to rosn\u0105cy trend<\/span><\/h2>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Automation benefits marketers. Even before any marketing activity starts, marketing managers want answers to specific questions.\u00a0 They seek a Return on Investment (ROI).\u00a0 Now, ad platforms include predictions of the number of clicks.\u00a0 Managers also want answers when an ad campaign is live and when completed.\u00a0 Automation saves brands money with predictions and targeting, and speeds up the gathering of results and data.\u00a0\u00a0<\/span><\/p>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Companies can create and deploy tests quicker with automation. Dashboards and reporting portals are ways that clients can access findings and track analytics.&nbsp; Automation enables companies to rapidly uncover valuable market feedback to make changes and improvements.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">Automatyzacja umo\u017cliwi\u0142a rozw\u00f3j analizy predykcyjnej, kt\u00f3ra prognozuje przysz\u0142e zachowania. Analiza predykcyjna odpowiada na istotne pytania. Mog\u0105 one obejmowa\u0107:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><span class=\"s1\">Kto najprawdopodobniej kupi nasz produkt\/us\u0142ug\u0119? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">Jaka jest najlepsza cena naszego produktu, aby zwi\u0119kszy\u0107 rentowno\u015b\u0107? <\/span><\/strong><\/li>\n\n\n\n<li><strong><span class=\"s1\">Kto jest naszym najcenniejszym klientem? <\/span><\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">The discipline involves statistics, text analytics, data mining, and multivariate statistical modeling. These tools recognize patterns and relationships in unstructured and structured information.&nbsp; Statistics is an important part of Behavioral Science, which predicts why consumers behave the way they do.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Machine Learning also uses statistical techniques for predictive purposes and can help filter responses.\u00a0 Algorithms are on the rise in business and have the potential to improve decision-making.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p3\"><span class=\"s1\">Automatyzacja w badaniach rynku&nbsp;<\/span><\/h2>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Market Research provides critical information about the business landscape. It plays a significant part in developing services and products. It also plays a role in getting them to the marketplace and advertising them to consumers.&nbsp; It also helps companies to define who and where their consumers are.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p2 wp-block-paragraph\"><span class=\"s1\">In short, market research allows businesses to pursue the most profitable growth opportunities.&nbsp; Market research can help companies to measure and weigh opportunities. This research enables brands to highlight those with the highest profit potential.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Automation is a discipline that helps companies to rapidly test and make predictions.&nbsp; The downside is that automation may miss the human connection evident in Face-to-Face and observation research.&nbsp; Used with other techniques such as Face-to-Face and qualitative techniques, it can be valuable for some companies.&nbsp; &#8220;Hybrid&#8221; methodologies that combine multiple methods can be especially useful in making sense of a complex customer decision journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading p6\"><span class=\"s1\">Przyk\u0142ady automatyzacji w marketingu<\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading p7\"><span class=\"s1\"><b><i>Znajdowanie pr\u00f3bek<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Proces wyszukiwania pr\u00f3bek sta\u0142 si\u0119 coraz bardziej zautomatyzowany. Marketerzy mog\u0105 teraz korzysta\u0107 z technologii filtrowania i selekcji stoj\u0105cej za us\u0142ugami agregacji.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>Ankiety<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Ankiety s\u0105 jedn\u0105 z najstarszych form automatyzacji bada\u0144. Umo\u017cliwiaj\u0105 konsumentom odpowiadanie na ankiety online. Zapewniaj\u0105 r\u00f3wnie\u017c, \u017ce odpowiadaj\u0105 tylko na pytania, kt\u00f3re s\u0105 dla nich istotne.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p9\"><span class=\"s1\"><b><i>Obs\u0142uga klienta<\/i><\/b><\/span><\/h3>\n\n\n\n<p class=\"p5 wp-block-paragraph\"><span class=\"s1\">Firmy r\u00f3wnie\u017c korzystaj\u0105 z automatycznych odpowiedzi dla klient\u00f3w. Na przyk\u0142ad, je\u015bli kilku konsument\u00f3w ma konkretn\u0105 skarg\u0119, marketer mo\u017ce wygenerowa\u0107 automatyczn\u0105 odpowied\u017a. Te automatyczne odpowiedzi uwalniaj\u0105 zesp\u00f3\u0142 wsparcia do zajmowania si\u0119 innymi problemami.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/pl\/about-sis\/contact-sis-international-market-research\/\">Skontaktuj si\u0119 z nami, aby dowiedzie\u0107 si\u0119 wi\u0119cej o automatyzacji w marketingu<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Sztuczna inteligencja i uczenie maszynowe zmieniaj\u0105 zasady gry. Dowiedz si\u0119 wi\u0119cej o mo\u017cliwo\u015bciach w zakresie automatyzacji bada\u0144 rynku.<\/p>","protected":false},"author":1,"featured_media":64591,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[302],"tags":[],"class_list":["post-26530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/26530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=26530"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/26530\/revisions"}],"predecessor-version":[{"id":69331,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/26530\/revisions\/69331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/64591"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=26530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/categories?post=26530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/tags?post=26530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}