{"id":25460,"date":"2018-04-01T04:03:53","date_gmt":"2018-04-01T04:03:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25460"},"modified":"2026-01-24T20:11:54","modified_gmt":"2026-01-25T01:11:54","slug":"inteligentne-badania-rynku-detalicznego","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pl\/inteligentne-badania-rynku-detalicznego\/","title":{"rendered":"Badania rynku Smart Retail"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

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Sprzedawcy detaliczni wykorzystuj\u0105 sygna\u0142y nawigacyjne i innowacyjne rozwi\u0105zania p\u0142atnicze, takie jak Apple Pay, aby ulepszy\u0107 do\u015bwiadczenia klient\u00f3w, co z kolei zwi\u0119kszy sprzeda\u017c. Firmy technologiczne coraz cz\u0119\u015bciej eksperymentuj\u0105 z dronami dostawczymi i rozwi\u0105zaniami dostaw bez kierowc\u00f3w, kt\u00f3re mog\u0105 zmieni\u0107 spos\u00f3b, w jaki wchodzimy w interakcje z produktami.<\/h3>\n\n\n\n

 <\/h1>\n\n\n\n

Rozw\u00f3j inteligentnego handlu detalicznego<\/h2>\n\n\n\n

W handlu detalicznym czytniki sufitowe RFID, inteligentne p\u00f3\u0142ki, cyfrowe przymierzalnie i interaktywne wy\u015bwietlacze wychodz\u0105 poza etapy projektowania, poniewa\u017c dostawcy zaczynaj\u0105 dostrzega\u0107 zalety lepszej jako\u015bci obs\u0142ugi klienta, a tak\u017ce zwi\u0119kszone przychody z niemal stuprocentowej dok\u0142adno\u015bci inwentaryzacji. Internet rzeczy (IoT) oferuje wy\u017cszy poziom personalizacji i wi\u0119kszy wyb\u00f3r, a tak\u017ce pozwala klientom skr\u00f3ci\u0107 czas i wysi\u0142ek zwi\u0105zany z zakupami.<\/p>\n\n\n\n

Podczas gdy buduje atmosfer\u0119 wydajno\u015bci i wygody dla klient\u00f3w, inteligentny handel detaliczny jest r\u00f3wnie\u017c pomocny dla sprzedawc\u00f3w detalicznych, poniewa\u017c lepiej rozumiej\u0105 nawyki zakupowe swoich klient\u00f3w. Sprzedawcy detaliczni mog\u0105 dokonywa\u0107 \u015bwiadomych obserwacji biznesowych i decyzji, tj. wdra\u017ca\u0107 skuteczne zarz\u0105dzanie zapasami, znajduj\u0105c towary, kt\u00f3re sprzedaj\u0105 si\u0119 najmniej lub najwi\u0119cej, bada\u0107, w jaki spos\u00f3b uk\u0142ady sklep\u00f3w wp\u0142ywaj\u0105 na zakupy, lepiej zarz\u0105dza\u0107 logistyk\u0105 i \u0142a\u0144cuchem dostaw oraz korzysta\u0107 z opinii klient\u00f3w, co przyniesie im korzy\u015bci pod wzgl\u0119dem utrzymania klient\u00f3w i przychod\u00f3w, poniewa\u017c lepiej rozumiej\u0105 kupuj\u0105cych na podstawie analizy danych gromadzonej za po\u015brednictwem IoT.<\/p>\n\n\n\n

Praktyczne zastosowania inteligentnego handlu detalicznego<\/h2>\n\n\n\n

Retailers can use the Internet of Things (IoT) to get ahead of their competition. The IoT makes it easier to identify problems, and retailers can then decide which technology they will use to solve these problems. The successful retailers of the future<\/a> will be the ones who recognize and then meet the needs of their consumers. Winning in retail is like a game of chess: it\u2019s essential to look a few moves ahead to stay on top of competitors.<\/p>\n\n\n\n

Using Beacon technology to connect via smartphone can help retailers serve their customers better. IoT also allows retailers to track a consumer\u2019s<\/a> trail within a store, enabling them to extract data such as where people stop to look at merchandise, and how many people pass through which areas during specific hours, days, weeks, and months. The retailer can then place premium goods in high-traffic areas and also improve store layout. The IoT takes advantage of consumers\u2019 smartphones to enable retailers to connect with them even when they leave the store.<\/p>\n\n\n\n

Technologia Beacon umo\u017cliwia r\u00f3wnie\u017c sprzedawcom detalicznym wysy\u0142anie kupon\u00f3w, promocji i innych materia\u0142\u00f3w na inteligentne urz\u0105dzenia konsument\u00f3w. Sprzedawca detaliczny mo\u017ce nast\u0119pnie zbudowa\u0107 program lojalno\u015bciowy dla sta\u0142ych konsument\u00f3w na podstawie historii zakup\u00f3w lub wysy\u0142a\u0107 okre\u015blone tre\u015bci osobom, gdy znajduj\u0105 si\u0119 przed p\u00f3\u0142k\u0105.<\/p>\n\n\n\n

Companies are envisioning delivery innovations such as drones and driverless delivery vans.  Deliveries can come directly to consumers, changing traditional retail business models.  This can fundamentally transform the way consumers live, eat, and enjoy life.<\/p>\n\n\n\n

Znaczenie czynnika ludzkiego i projektowania w inteligentnym handlu detalicznym<\/h2>\n\n\n\n

The danger inherent in smart retail<\/a> is that the retailer will focus on the different technologies available, and forget about the valued in-store customer experience. If retailers disregard the importance of a positive customer experience then they can lose out on distinguishing themselves and maximizing their success.\u00a0 Another reason why retailers should use the IoT with care: research shows that more than half of all shoppers find that human contact is the most important part of the in-store experience.<\/p>\n\n\n\n

Why Smart Retail Market Research Can Be Useful<\/h2>\n\n\n\n

Market researchers can also employ the IoT to help them understand konsument<\/a> behavior and advise retailers on dynamics such as where face-to-face interaction would have the greatest impact. It also helps retailers to pinpoint departments that are being overlooked, and helps them to identify the best locations for advertising boards and other promotional displays.<\/p>\n\n\n\n

The companies that embrace smart badania rynku detalicznego<\/a> will eventually come to know much more about all facets of their business, not only about their products and consumers, but also about their supply chain.<\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Smart Retail to zestaw technologii, kt\u00f3re zmieniaj\u0105 spos\u00f3b interakcji sprzedawc\u00f3w detalicznych z klientami. Odkryj, jak mo\u017ce rozwija\u0107 si\u0119 Twoja firma.<\/p>","protected":false},"author":1,"featured_media":62501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[352,312],"tags":[],"class_list":["post-25460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-research","category-solutions","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/25460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=25460"}],"version-history":[{"count":7,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/25460\/revisions"}],"predecessor-version":[{"id":77005,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/25460\/revisions\/77005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/62501"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=25460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/categories?post=25460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/tags?post=25460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}