{"id":25374,"date":"2018-03-21T19:16:23","date_gmt":"2018-03-21T19:16:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=25374"},"modified":"2025-09-16T23:30:19","modified_gmt":"2025-09-17T03:30:19","slug":"smartfon","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pl\/smartfon\/","title":{"rendered":"Badania rynku smartfon\u00f3w"},"content":{"rendered":"

Smartphones have revolutionized life for millions of consumers.  Much of daily life takes place on smartphones.<\/span><\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

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Smartfony wesz\u0142y na rynek konsumencki pod koniec lat 90. i zyska\u0142y powszechn\u0105 akceptacj\u0119 wraz z wprowadzeniem Blackberry. Apple Inc. do\u0142\u0105czy\u0142o do rynku smartfon\u00f3w w 2007 r. z pierwszym modelem iPhone'a, a Samsung poszed\u0142 w jego \u015blady w czerwcu 2008 r. z modelem Instinct.<\/span><\/p>\n\n\n\n

In addition to the smartphone, the modern consumer has access to other devices, the most popular of which is the tablet computer, introduced in 2010. Consumers and business<\/a> owners are using mobile devices in new ways every day around the world. This new technology has made it possible for everybody to connect and relate what is happening at any given moment.<\/span><\/p>\n\n\n\n

Rozw\u00f3j smartfon\u00f3w i urz\u0105dze\u0144 mobilnych<\/h2>\n\n\n\n

W Stanach Zjednoczonych ludzie sp\u0119dzaj\u0105 znacznie wi\u0119cej czasu na urz\u0105dzeniach mobilnych ni\u017c na komputerach stacjonarnych. Jednym z czynnik\u00f3w nap\u0119dzaj\u0105cych wzrost czasu sp\u0119dzanego na urz\u0105dzeniach mobilnych s\u0105 sieci spo\u0142eczno\u015bciowe dost\u0119pne wy\u0142\u0105cznie na urz\u0105dzeniach mobilnych, na przyk\u0142ad Snapchat, kt\u00f3rego popularno\u015b\u0107 szybko ro\u015bnie. Wnioski s\u0105 jasne \u2013 je\u015bli firmy nie dostarczaj\u0105 odpowiedniego do\u015bwiadczenia mobilnego lub je\u015bli nie s\u0105 w stanie dotrze\u0107 do odbiorc\u00f3w za po\u015brednictwem wy\u015bwietlacza mobilnego lub wyszukiwania, przegraj\u0105 w por\u00f3wnaniu z firmami, kt\u00f3re to robi\u0105.<\/span><\/p>\n\n\n\n

Smartphones continue to increase, and their evolving use, along with that of other mobile devices, is resulting in new consumer expectations and behavior<\/a> when it comes to the purchase of goods and services and the consumption of information. Retailers are adjusting to shopping research on tablets and smartphones<\/a> and in-store mobile usage while organizing their websites to make the most of the mobile consumer and commerce experience.<\/span><\/p>\n\n\n\n

Praktyczne zastosowania smartfon\u00f3w i urz\u0105dze\u0144 mobilnych w przemy\u015ble produkt\u00f3w i us\u0142ug<\/h2>\n\n\n\n

U\u017cytkownicy smartfon\u00f3w i urz\u0105dze\u0144 mog\u0105 przegl\u0105da\u0107 Internet i pozostawa\u0107 w kontakcie nawet poza zasi\u0119giem sieci WiFi. Mog\u0105 r\u00f3wnie\u017c utrzymywa\u0107 u\u017cytkownik\u00f3w w kontakcie z mediami spo\u0142eczno\u015bciowymi, umo\u017cliwiaj\u0105c im zamieszczanie komentarzy i zdj\u0119\u0107 o ka\u017cdej porze dnia i nocy, niezale\u017cnie od ich lokalizacji. Ponadto pozwalaj\u0105 u\u017cytkownikom s\u0142ucha\u0107 muzyki. Mog\u0105 odczytywa\u0107 pliki mp3, co czyni je udanymi przeno\u015bnymi odtwarzaczami muzyki.<\/span><\/p>\n\n\n\n

Ludzie si\u0119gaj\u0105 po smartfony i tablety r\u00f3wnie\u017c wtedy, gdy chc\u0105 zarezerwowa\u0107 podr\u00f3\u017c, obejrze\u0107 filmy, uzyska\u0107 dost\u0119p do lokalnych informacji (takich jak ocena nowej restauracji i jej dok\u0142adna lokalizacja). U\u017cywaj\u0105 r\u00f3wnie\u017c swoich urz\u0105dze\u0144 do wyszukiwania w Google oraz czytania wiadomo\u015bci i plotek rozrywkowych. Wol\u0105 smartfon do niekt\u00f3rych czynno\u015bci, takich jak wyszukiwanie lokalne, a tablet do innych, takich jak ogl\u0105danie film\u00f3w.<\/span><\/p>\n\n\n\n

Znaczenie projektu<\/h2>\n\n\n\n

The mobile web has grown astronomically with the increase in mobile devices. The number of people using their tablets and smartphones to search the web has long exceeded the number using their desktops for that same purpose. Businesses should, therefore, optimize their websites<\/a> for all devices: tablet and smartphones users in search of a product or service (as in our earlier restaurant example) choose in only a few seconds whether or not to patronize an organization based on if their mobile website is easy to use \u2013 or not.<\/span><\/p>\n\n\n\n

The swift growth in usage and importance of mobile devices is not just an American phenomenon. Mobile device usage has grown drastically worldwide. People spend most of their time using different apps on their mobile devices. Increased app use has led to some concerns, for example, entry barriers for new, regional products, as well as less need for text messaging, dulling the effect of SMS marketing<\/a>. <\/span><\/p>\n\n\n\n

Dlaczego badania rynku s\u0105 przydatne<\/h2>\n\n\n\n

Mobile devices give people the freedom to roam everywhere, opening up new and exciting possibilities for business. Mobile market research<\/a> is still an emerging trend and one that companies should adopt for several reasons, including the fact that it is convenient and straightforward, and it eliminates the middleman. <\/span><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Badania rynku smartfon\u00f3w pozwalaj\u0105 pozna\u0107 zachowania konsument\u00f3w.<\/p>","protected":false},"author":1,"featured_media":63118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[313,312],"tags":[],"class_list":["post-25374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovations","category-solutions","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/25374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=25374"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/25374\/revisions"}],"predecessor-version":[{"id":81613,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/25374\/revisions\/81613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/63118"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=25374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/categories?post=25374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/tags?post=25374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}