{"id":19788,"date":"2016-01-26T00:32:23","date_gmt":"2016-01-26T00:32:23","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19788"},"modified":"2026-01-27T16:36:35","modified_gmt":"2026-01-27T21:36:35","slug":"studium-przypadku-sis-wglad-w-sklep-na-calym-swiecie","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pl\/studium-przypadku-sis-wglad-w-sklep-na-calym-swiecie\/","title":{"rendered":"Wgl\u0105d w zachowania klient\u00f3w w sklepie \u2014 studium przypadku badania rynku"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n
\n\n\n

Potrzeba wgl\u0105du w zachowania klient\u00f3w detalicznych<\/h2>\n

Klient, du\u017ca firma komputerowa, by\u0142 zainteresowany platform\u0105 do tworzenia ulepszonego systemu merchandisingowego i oceny nowo opracowanego systemu merchandisingowego. SIS przeprowadzi\u0142o globalne badanie testowania produkt\u00f3w w sklepach w USA (Rochester, Chicago, Petaluma), Brazylii, Indiach i Polsce. Firma musia\u0142a wykorzysta\u0107 wyniki, aby uruchomi\u0107 globaln\u0105 kampani\u0119 wej\u015bcia na rynek i ekspansji.<\/p>\n

Rozwi\u0105zanie SIS<\/h2>\n

SIS developed a two-phase study conducting 600 completed interviews per country for each research<\/a> phase. At each of the store outlets professionally trained in-store interviewers were positioned<\/a> in each section of the targeted product category. Shoppers who stopped at and shopped for the targeted category were observed and their behaviors were documented. After shoppers completed their time in the section researchers<\/a> intercepted them, screening them for qualifying criteria and soliciting their participation in a survey.<\/p>\n

Wp\u0142yw<\/h2>\n

With observational, behavioral, and product data and insight, the client gained an understanding of the PC\/Tablet shopper experience in multi-vendor big box stores and other stores (shoppers will include PC\/tablet purchasers and non-purchasers who were considering a PC\/tablet purchase within the next 6 months).<\/p>\n

The client also gained specific insights as to what point of sale<\/a> materials and messaging influences purchase\/consideration in-store for the manufacturer and its competitors. Other findings emerged on how shopper behavior varied by region to identify any regional specific needs that should be taken into consideration in the future, and insight into competitive threats\/substitutes.<\/p>\n

Focus groups and an online survey were conducted following the in-store<\/a> interviews for depth of information. In addition to achieving the study objectives, other insights emerged with regard to shelf placement, POS insights, competitive analysis, pictures, observational insight, and others. The client used these insights to guide global market<\/a> positioning and strategy, particularly in emerging markets.<\/p>","protected":false},"excerpt":{"rendered":"

Klient, du\u017ca firma komputerowa, by\u0142 zainteresowany platform\u0105 umo\u017cliwiaj\u0105c\u0105 stworzenie ulepszonego systemu merchandisingowego\u2026<\/p>","protected":false},"author":1,"featured_media":67015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-19788","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/19788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=19788"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/19788\/revisions"}],"predecessor-version":[{"id":81598,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/19788\/revisions\/81598"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/67015"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=19788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/categories?post=19788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/tags?post=19788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}