{"id":19597,"date":"2016-01-07T21:38:47","date_gmt":"2016-01-07T21:38:47","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=19597"},"modified":"2026-01-27T16:52:17","modified_gmt":"2026-01-27T21:52:17","slug":"wejscie-na-rynek-europy-wschodniej","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pl\/wejscie-na-rynek-europy-wschodniej\/","title":{"rendered":"Badania wej\u015bcia na rynek Europy Wschodniej"},"content":{"rendered":"<h2 class=\"wp-block-heading\">Warszawa, Polska<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-40b9b56d\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-40b9b56d\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Poland-1.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Poland (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Poland-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Poland-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Poland-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Poland-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Poland-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span class=\"s1\">Cz\u0119sto pojawiaj\u0105 si\u0119 w\u0105tpliwo\u015bci co do tego, co stanowi Europ\u0119 Wschodni\u0105, a co \u015arodkow\u0105 i Zachodni\u0105.<span class=\"Apple-converted-space\">\u00a0 <\/span>The definitions and borders may not be as important as determining which one(s) are more likely to help you meet your expansion goals. Before going any further, a listing and map may be helpful if you are just beginning to explore this market and its opportunities.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Powy\u017csza mapa przedstawia 22 kraje tworz\u0105ce ten rynek.&nbsp;<\/span><span class=\"s1\">A tutaj, dla wygody, przedstawiono je alfabetycznie:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s2\"><span class=\"s3\">Albania, Kosowo i Macedonia<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s2\"><span class=\"s3\">Bu\u0142garia<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s2\"><span class=\"s3\">Chorwacja<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s2\"><span class=\"s3\">Czechy<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s2\"><span class=\"s3\">W\u0119gry<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s2\"><span class=\"s3\">Litwa, \u0141otwa i Estonia<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s2\"><span class=\"s3\">Czarnog\u00f3ra, Bo\u015bnia i Hercegowina<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s2\"><span class=\"s3\">Polska<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s2\"><span class=\"s3\">Rumunia i Mo\u0142dawia<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s2\"><span class=\"s3\">Rosja<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s2\"><span class=\"s3\">Serbia<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s2\"><span class=\"s3\">S\u0142owacja<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s2\"><span class=\"s3\">S\u0142owenia<\/span><\/span><\/li>\n\n\n\n<li><span class=\"s2\"><span class=\"s3\">Ukraina i Bia\u0142oru\u015b<\/span><\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Much political, cultural, economic, social and religious history helps to explain some of the groupings and borders of the countries in Eastern Europe; as such, it is useful to spend some time becoming familiar with the background of this <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne\/badanie-mozliwosci-wejscia-na-rynek\/badania-wejscia-na-rynek-nowojorski\/\" title=\"Badania wej\u015bcia na rynek nowojorski\"  data-wpil-monitor-id=\"958\">market prior to any entry<\/a>. As an example, the region contains a few former states of the USSR and some that are now members of the EU. In many ways the countries of Eastern Europe have become westernized in terms of their current politics and economies. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Cho\u0107 obecnie na Litwie, \u0141otwie i w Estonii u\u017cywa si\u0119 euro, istnieje wiele innych walut, o kt\u00f3rych nale\u017cy wiedzie\u0107 i bra\u0107 je pod uwag\u0119 przy ustalaniu cen produkt\u00f3w oraz obliczaniu koszt\u00f3w i zysku netto (np. dinar serbski, forint w\u0119gierski i z\u0142oty polski).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Miej plan<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Nawet je\u015bli posiadasz du\u017c\u0105 wiedz\u0119 na temat Europy Wschodniej, najprawdopodobniej b\u0119dziesz potrzebowa\u0107 pomocy profesjonalist\u00f3w, aby skutecznie wej\u015b\u0107 na ten rynek i prowadzi\u0107 na nim dzia\u0142alno\u015b\u0107.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading p1\"><span class=\"s1\">Dobrym punktem wyj\u015bcia jest okre\u015blenie kluczowych czynnik\u00f3w\/pyta\u0144, kt\u00f3re Twoja firma uwa\u017ca za najwa\u017cniejsze, a nast\u0119pnie ocena, jak ka\u017cdy kraj wypada w ich kontek\u015bcie.<span class=\"Apple-converted-space\">&nbsp; <\/span>Na przyk\u0142ad:<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Ca\u0142kowita populacja \u2013 Jakie podstawowe dane demograficzne dotycz\u0105 Twojego rynku docelowego?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Rynek docelowy \u2013 jaka cz\u0119\u015b\u0107 populacji mo\u017ce kupowa\u0107 Twoje produkty (lub us\u0142ugi)?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Doch\u00f3d na osob\u0119 \u2013 aby oszacowa\u0107 potencjaln\u0105 sprzeda\u017c, jaki jest doch\u00f3d rozporz\u0105dzalny danej osoby lub rodziny i czy mo\u017ce ona pozwoli\u0107 sobie na zakup tego, co chcesz sprzeda\u0107?<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Poziom zapotrzebowania na Tw\u00f3j produkt \u2013 W jakim stopniu ktokolwiek faktycznie pragnie Twojego produktu i jak wypada on w por\u00f3wnaniu z alternatywami\/konkurencyjnymi ofertami? <\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading p1\"><span class=\"s1\">Oto kilka dodatkowych kwestii, kt\u00f3re nale\u017cy wzi\u0105\u0107 pod uwag\u0119 przed wej\u015bciem na rynek wschodnioeuropejski:<\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><strong>J\u0119zyki<\/strong> \u2013 There are many related, but different written alphabets<\/span> and dialects spoken, across <span class=\"s1\">Eastern European countries.<span class=\"Apple-converted-space\">\u00a0 <\/span>Do you know them well enough to conduct any form of <a href=\"https:\/\/www.sisinternational.com\/pl\/trends-in-wellness-and-health-market-in-europe\/\" title=\"Badania rynku opieki zdrowotnej i dobrego samopoczucia w Europie\"  data-wpil-monitor-id=\"7649\">badania rynku<\/a> and ultimately create local marketing messages?<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><strong>Populacja\/wielko\u015b\u0107 rynku<\/strong> \u2013 Czy planujecie zacz\u0105\u0107 od najwi\u0119kszych rynk\u00f3w (Ukraina i Polska), mniejszych, czy od ca\u0142ego regionu? (Warto zauwa\u017cy\u0107, \u017ce liczba ludno\u015bci Polski jest niemal r\u00f3wna liczbie ludno\u015bci Czech, W\u0119gier i Rumunii razem wzi\u0119tych.)<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><strong>Infrastruktura<\/strong> \u2013 Ilo\u015b\u0107 i jako\u015b\u0107 alternatywnych \u015brodk\u00f3w transportu ma kluczowe znaczenie dla koszt\u00f3w i czasu potrzebnego na dystrybucj\u0119 produkt\u00f3w. Niekt\u00f3re kraje s\u0105 \u015br\u00f3dl\u0105dowe, podczas gdy inne granicz\u0105 z morzem.<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Jaka jest dobra strategia wej\u015bcia na rynek?<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0fc071eb\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0fc071eb\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Poland-4.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Poland (4)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Poland-4.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Poland-4-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Poland-4-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Poland-4-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Poland-4-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p1\">Clearly, the <a href=\"https:\/\/www.sisinternational.com\/pl\/zasieg\/europa\/eastern-europe-market-research\/\" title=\"Badania rynku Europy Wschodniej\"  data-wpil-monitor-id=\"6422\">Eastern European market<\/a> offers large opportunities as well as risks. <span class=\"s1\">It is important to address and answer the following:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\"><strong>Jakie dok\u0142adnie s\u0105 Twoje g\u0142\u00f3wne cele?<\/strong><span class=\"Apple-converted-space\">&nbsp; <\/span>\u2013 np. penetracja rynku, sprzeda\u017c, poprawa mar\u017c?<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><strong>Kim s\u0105 Twoi idealni klienci?<\/strong> \u2013 np. gdzie s\u0105, jakie maj\u0105 profile i ilu ich jest?<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><strong>W jaki spos\u00f3b zostan\u0105 osi\u0105gni\u0119te Twoje cele?<\/strong> \u2014 czyli jaki jest tw\u00f3j plan? \u2014 co zrobisz i jak to zrobisz?<\/span><\/li>\n\n\n\n<li><span class=\"s1\"><strong>Will you require third-party help?<\/strong> \u2014 np. czy potrzebujesz lokalnego partnera, firmy konsultingowej, banku lub firmy zajmuj\u0105cej si\u0119 badaniami rynku, kt\u00f3ra zna dany rynek?<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">Zr\u00f3b swoje badania<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Though you can readily gather much factual data about a new market you are considering entering, there are still many unknowns that can best be addressed by doing market research and thereby gaining insights directly from potential customers.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Do\u015bwiadczona firma zajmuj\u0105ca si\u0119 badaniami rynku, kt\u00f3ra zna rynki mi\u0119dzynarodowe i j\u0119zyk, zwyczaje, polityk\u0119 i podej\u015bcie do bada\u0144, mo\u017ce zosta\u0107 zatrudniona i pom\u00f3c w:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">zbadaj rynek, korzystaj\u0105c z bada\u0144 wt\u00f3rnych\/zbieraj\u0105c informacje og\u00f3lne, kt\u00f3re mog\u0105 wesprze\u0107 Tw\u00f3j wewn\u0119trzny personel, lub zr\u00f3b wszystko, je\u015bli Twoje zasoby s\u0105 ograniczone<\/span><\/li>\n\n\n\n<li><span class=\"s1\">identyfikowa\u0107 konkurent\u00f3w, ich komunikaty i ceny<\/span><\/li>\n\n\n\n<li><span class=\"s1\">przeprowadza\u0107 badania jako\u015bciowe, takie jak grupy fokusowe lub wywiady osobiste<\/span><\/li>\n\n\n\n<li><span class=\"s1\">prowadzenie bada\u0144 ilo\u015bciowych, w tym ankiet internetowych i telefonicznych<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Findings from such research efforts can aid your decision-making by<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">okre\u015blenie zakresu zapotrzebowania na Tw\u00f3j produkt <\/span><\/li>\n\n\n\n<li><span class=\"s1\">testowanie Twoich wiadomo\u015bci i znacze\u0144 w ka\u017cdym j\u0119zyku<\/span><\/li>\n\n\n\n<li><span class=\"s1\">oszacowanie potencjalnej akceptacji\/zamiaru zakupu<\/span><\/li>\n\n\n\n<li><span class=\"s1\">identifying any concerns or obstacles before a full launch <\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p1\"><span class=\"s1\">SIS International Research mo\u017ce oferowa\u0107 doradztwo w oparciu o podobne projekty dla naszych klient\u00f3w z tych samych bran\u017c, kt\u00f3rzy maj\u0105 wsp\u00f3lne cele i potrzeby ekspansji.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.sisinternational.com\/pl\/about-sis\/contact-sis-international-market-research\/\">Skontaktuj si\u0119 z nami w sprawie Twojego projektu badawczego dotycz\u0105cego wej\u015bcia na rynek Europy Wschodniej.<\/a><\/h2>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Dowiedz si\u0119 wi\u0119cej o wej\u015bciu na rynek Europy Wschodniej i odkryj mo\u017cliwo\u015bci rozwoju.<\/p>","protected":false},"author":1,"featured_media":65957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283,300],"tags":[],"class_list":["post-19597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-journals","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/19597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=19597"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/19597\/revisions"}],"predecessor-version":[{"id":81271,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/19597\/revisions\/81271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/65957"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=19597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/categories?post=19597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/tags?post=19597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}