{"id":15044,"date":"2015-03-30T13:18:15","date_gmt":"2015-03-30T13:18:15","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=15044"},"modified":"2025-09-16T22:42:17","modified_gmt":"2025-09-17T02:42:17","slug":"analiza-eksportu-kampusu-uniwersytetu-stanowego-karoliny-polnocnej","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pl\/analiza-eksportu-kampusu-uniwersytetu-stanowego-karoliny-polnocnej\/","title":{"rendered":"Studium przypadku wej\u015bcia na rynek globalny uniwersytetu"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-20952ef1\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-20952ef1\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Academic (5)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Academic-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n<h3>Przegl\u0105d klienta<\/h3>\n<p>North Carolina State University to publiczna, koedukacyjna szko\u0142a badawcza. Szko\u0142a ma histori\u0119 silnej pozycji w dziedzinie in\u017cynierii, nauk przyrodniczych i rolnictwa. Rozwa\u017cali ekspansj\u0119 zagraniczn\u0105.<\/p>\n<h3>Potrzeby klienta<\/h3>\n<p>To analyze the <a href=\"https:\/\/www.sisinternational.com\/pl\/zasieg\/badania-rynku-azja\/market-research-in-china-2\/\" title=\"Badania rynku w Chinach\"  data-wpil-monitor-id=\"7991\">market<\/a> conditions for opening a campus for a US university within China. This would allow for the development of a strategic roadmap for the university to utilize. The <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/natural-resources-market-research\/\" title=\"Badania rynku zasob\u00f3w naturalnych\"  data-wpil-monitor-id=\"7989\">market conditions and nature<\/a> of the key players have been utilized as a comparative measure.<\/p>\n<h3>Zastosowana metodologia<\/h3>\n<p>Ten <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/badania-rynku-bric\/\" title=\"Badania rynku BRIC (Brazylia, Rosja, Indie i Chiny)\"  data-wpil-monitor-id=\"7992\">market<\/a> potential regarding a US University in China was analyzed by:<\/p>\n<ul>\n<li>Analiza luk<\/li>\n<li>Por\u00f3wnawcza analiza SWOT<\/li>\n<li>Wykres radarowy<\/li>\n<li>Najlepsze w swojej klasie podej\u015bcie marketingowe<\/li>\n<\/ul>\n<p>Do wygenerowania danych wykorzystano co najmniej jedno narz\u0119dzie analityczne na segment. Nast\u0119puj\u0105ce 8 parametr\u00f3w zosta\u0142o ustawionych dla danych jako\u015bciowych i ilo\u015bciowych:<\/p>\n<ul>\n<li>Efektywno\u015b\u0107 kosztowa<\/li>\n<li>Oferta kurs\u00f3w<\/li>\n<li>Profil studenta<\/li>\n<li>Partnerstwa mi\u0119dzynarodowe<\/li>\n<li>Wydzia\u0142<\/li>\n<li>Reputacja<\/li>\n<li>Kampanie marketingowe<\/li>\n<li>Lokalizacja fizyczna<\/li>\n<\/ul>\n<p>All parameters are given different weights and averages based on the perception of the respondents of the study and personal interpretation of the team based on the results of the first two phases of the report.<\/p>\n<p>W celu przeprowadzenia analizy ilo\u015bciowej, postrzeganie przez respondent\u00f3w funkcjonowania ameryka\u0144skich uniwersytet\u00f3w w Chinach oblicza si\u0119 przy u\u017cyciu nast\u0119puj\u0105cego wzoru:<\/p>\n<p style=\"padding-left: 40px;\">Percentage1 (%) = Number of Respondents who think that U.S. provides the highest quality education<\/p>\n<p style=\"padding-left: 40px;\">Ca\u0142kowita liczba respondent\u00f3w<\/p>\n<p style=\"padding-left: 40px;\">Procent2 (%) = Liczba respondent\u00f3w ch\u0119tnych do zapisania si\u0119 na ameryka\u0144sk\u0105 uczelni\u0119 z siedzib\u0105 w Chinach<\/p>\n<h3>Wnioski na podstawie ustale\u0144 SIS<\/h3>\n<ul>\n<li>Low market potential for US schools due to the preference of local students for local institutions<\/li>\n<li>Lokalni studenci wol\u0105 studiowa\u0107 za granic\u0105 ni\u017c na uniwersytecie b\u0119d\u0105cym przed\u0142u\u017ceniem ameryka\u0144skiego uniwersytetu w Chinach<\/li>\n<li>Local students will pay $600-1000. International students will pay $3,300-4,400. Students and Families expected <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/higher-education-market-research\/\" title=\"Badania rynku szkolnictwa wy\u017cszego\"  data-wpil-monitor-id=\"7988\">higher quality facilities and education<\/a> with higher costs.<\/li>\n<li>Peking University has the best social science and humanities programs, while Tsinghua has the best Engineering program<\/li>\n<li>Najlepsi studenci ucz\u0119szczaj\u0105 do 5 najlepszych uniwersytet\u00f3w<\/li>\n<li>All key players have joint partnerships and student <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne-fintech-badania\/badania-rynku-walutowego\/\" title=\"Badania rynku walutowego\"  data-wpil-monitor-id=\"7990\">exchange programs with other universities and research<\/a> institutions in the country.<\/li>\n<\/ul>\n<h3>Dzia\u0142ania w wyniku naszych ustale\u0144<\/h3>\n<ul>\n<li>Wdro\u017cenie b\u0119dzie wymaga\u0142o znacznego zaanga\u017cowania najwa\u017cniejszych zasob\u00f3w<\/li>\n<li>Partnerstwo z lokalnymi podmiotami (firmami i innymi uczelniami)<\/li>\n<li>A strong marketing campaign, including the use of the yearly education expo<\/li>\n<li>Ograniczone wykorzystanie stypendi\u00f3w, poniewa\u017c s\u0105 postrzegane jako co\u015b negatywnego pod wzgl\u0119dem jako\u015bci<\/li>\n<li>\u00a0<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Dowiedz si\u0119, w jaki spos\u00f3b SIS pomog\u0142o du\u017cemu uniwersytetowi rozwa\u017caj\u0105cemu wej\u015bcie na rynek zagraniczny.<\/p>","protected":false},"author":1,"featured_media":63124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-15044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/15044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=15044"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/15044\/revisions"}],"predecessor-version":[{"id":81347,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/15044\/revisions\/81347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/63124"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=15044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/categories?post=15044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/tags?post=15044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}