{"id":13033,"date":"2015-01-22T01:25:12","date_gmt":"2015-01-22T01:25:12","guid":{"rendered":"https:\/\/www.sisinternational.com\/?p=13033"},"modified":"2026-01-25T19:37:09","modified_gmt":"2026-01-26T00:37:09","slug":"monitor-marki-opon-usa-niemcy-brazylia","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pl\/monitor-marki-opon-usa-niemcy-brazylia\/","title":{"rendered":"Badania nad mark\u0105 opon w USA, Niemczech i Brazylii"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n
\n\n\n

Kontekst<\/h2>\n

Na pocz\u0105tku 2014 roku firma SIS International Research uko\u0144czy\u0142a internetowe badanie Tire Brand Monitor obejmuj\u0105ce wiele kraj\u00f3w, skupiaj\u0105c si\u0119 na rynku ameryka\u0144skim, niemieckim i brazylijskim.<\/p>\n

Klientem by\u0142a niemiecka firma, kt\u00f3ra pracowa\u0142a dla chi\u0144skiego producenta opon. Celem by\u0142o przeprowadzenie podstawowego monitoringu marki na kluczowych rynkach docelowych, kt\u00f3rymi s\u0105 USA, Niemcy i Brazylia.<\/p>\n

The objective of this quantitative study was to gather and analyze data relating to perceptions and expectations of the client\u2019s brand and its competitors, from end-customers who were interested in automotive topics and had a basic level of knowledge about different tire brands in those markets<\/a>.<\/p>\n

G\u0142\u00f3wne tematy tego badania ilo\u015bciowego obejmowa\u0142y:<\/h3>\n

Niezale\u017cna \u015bwiadomo\u015b\u0107 marki
\nWspomagana \u015bwiadomo\u015b\u0107 marki
\nKorzystanie z medi\u00f3w i \u017ar\u00f3d\u0142a informacji
\nKryteria zakupu i jako\u015bci
\nZnajomo\u015b\u0107 marki
\nWizerunek marki w \u015brodowisku konkurencyjnym
\nSpecjalistyczna wiedza na temat opon \u201ezielonych\u201d (=opon o niskim oporze toczenia), etykietowania opon itp.
\nAlign marketing strategies for growth<\/a> and advantage<\/p>\n

Rozwi\u0105zanie<\/h2>\n

After reviewing the specifications of the project and after analyzing the project objectives in more detail, the client decided, based on SIS recommendations, to conduct this project by making use of computer assisted web interviews<\/a> (CAWI) online.<\/p>\n

Grup\u0119 docelow\u0105 okre\u015blono jako populacj\u0119 docelow\u0105 sk\u0142adaj\u0105c\u0105 si\u0119 z mieszka\u0144c\u00f3w miast, Amerykan\u00f3w\/Niemc\u00f3w\/Brazylijczyk\u00f3w, kt\u00f3rzy posiadali i utrzymywali samoch\u00f3d oraz podj\u0119li co najmniej jedn\u0105 decyzj\u0119 o wymianie opon w ci\u0105gu ostatnich 24 miesi\u0119cy. Wielko\u015b\u0107 pr\u00f3by ustalono na 500 interviews per market<\/a><\/b> z d\u0142ugo\u015bci\u0105 wywiadu od 15 do 20 minut<\/b>.<\/p>\n

Po sfinalizowaniu wszystkich specyfikacji projektu i niezb\u0119dnych t\u0142umacze\u0144 materia\u0142\u00f3w na j\u0119zyki lokalne zesp\u00f3\u0142 SIS zaprogramowa\u0142 kwestionariusz.<\/p>\n

As the study needed to be conducted in three different countries, continuous consultation and especially a regularly monitoring were inevitable pillars of the SIS project<\/a> management. As this project was conducted across three different time zones, SIS had to pay<\/a> explicit attention to every detail, market characteristics and differences that might occur and influence the final results.<\/p>\n

The entire project was supervised by the German office out of Berlin. The German team was responsible for the direct communication with the client as well as the overall logistical implementation of the project. As SIS Mi\u0119dzynarodowe Badania<\/a> has conducted many similar projects in the past, SIS was able to solve all upcoming challenges during the run of the project so that in the very end another global quantitative project was successfully completed.<\/p>\n

O SIS<\/h3>\n

SIS International Research is a leading global Rynek<\/a> Research, Market Intelligence and Strategy firm with over 30 years of experiences in conducting national, international and global projects.<\/p>","protected":false},"excerpt":{"rendered":"

Dowiedz si\u0119 wi\u0119cej z naszego studium przypadku dotycz\u0105cego projektu badawczego dotycz\u0105cego budowania marki, kt\u00f3ry przeprowadzili\u015bmy na ca\u0142ym \u015bwiecie.<\/p>","protected":false},"author":1,"featured_media":62999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-13033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/13033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=13033"}],"version-history":[{"count":9,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/13033\/revisions"}],"predecessor-version":[{"id":81597,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/13033\/revisions\/81597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/62999"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=13033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/categories?post=13033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/tags?post=13033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}