{"id":12126,"date":"2018-01-18T22:19:26","date_gmt":"2018-01-18T22:19:26","guid":{"rendered":"https:\/\/www.sisinternational.com\/creating-a-global-brand-for-china\/"},"modified":"2025-09-16T23:14:21","modified_gmt":"2025-09-17T03:14:21","slug":"tworzenie-globalnej-marki-dla-chin","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pl\/tworzenie-globalnej-marki-dla-chin\/","title":{"rendered":"Budowanie chi\u0144skich marek"},"content":{"rendered":"

Today Chinese brands are becoming world-class, global brands.<\/h2>\n\n\n\n
\"SIS<\/figure>\n\n\n\n

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W miar\u0119 jak Chiny zbli\u017caj\u0105 si\u0119 do stania si\u0119 najwi\u0119ksz\u0105 pot\u0119g\u0105 gospodarcz\u0105 \u015bwiata w ci\u0105gu nieca\u0142ej dekady, ich rodzime marki r\u00f3wnie\u017c osi\u0105gaj\u0105 imponuj\u0105ce wyniki na rynku globalnym. Obecnie wiele z 100 najlepszych marek \u015bwiata ma siedzib\u0119 w Chinach. Nale\u017c\u0105 do nich China Mobile, kt\u00f3ry zajmuje wysokie miejsce w rankingu, Industrial and Commercial Bank of China, Baidu i China Life Insurance.<\/p>\n\n\n\n

Given the lingering consumer impression that Chinese-manufactured goods are substandard, the rise of Chinese brands (that now comprise more than 10 percent of the very elite)  is a solid boost for entrepreneurs and thought leaders in China who wish to generate global respect for the competitiveness<\/a> of Chinese brands.<\/p>\n\n\n\n

Brak \u015bwiadomo\u015bci<\/h2>\n\n\n\n

However, respect among global analysts is one thing. Global recognition–the kind that allows a farm hand in Tunisia to positively resonate with a Coca Cola billboard–is another.  There’s a telling absence of Chinese trademarks.<\/p>\n\n\n\n

Przeciwdzia\u0142anie negatywnym percepcjom<\/h2>\n\n\n\n

Well-capitalized Chinese companies are emerging in the B2B market<\/a>, resulting to less than sterling engagements with the consumer sector. This, plus the well-publicized product recalls involving consumer brands (toxic toys, foods, and personal care products<\/a>) create a bottleneck that prevents the full acceptance of and admiration for Chinese brands among consumers around the world. A recent survey, in fact, indicated that close to 70% of respondents believe that the  “Made in China” label delivers a negative impact on brands.<\/p>\n\n\n\n

Przed nami wielkie mo\u017cliwo\u015bci<\/h2>\n\n\n\n

Given this dilemma, how can China build<\/a> strong global brands that command respect not only among industry insiders but also among the world’s increasingly connected consumers? Clearly, smart and forward-looking businesses in China want to break free of the substandard stereotype and squarely compete–even outperform–their more entrenched competitors in terms of product quality and customer satisfaction. After all, not a few Chinese brands have already surpassed their Western counterparts in terms of performance, operational scale, and revenues.<\/p>\n\n\n\n

Similar to many Taiwanese powerhouses such as HTC, Acer, and Asus, quite a number of performing companies in China<\/a> have roots as cost-efficient OEM’s contracted by big Western brands.<\/p>\n\n\n\n

Strategia i badania s\u0105 kluczowe<\/h2>\n\n\n\n

Fortunately, many Chinese companies have already breached this hurdle using remarkably astute branding tactics that may well work for the rest of the flock. Among the high premium Chinese brands that are making great strides in the global arena are Lenovo, Huawei, Metersbonwe, Chery and Haier.  These companies have already secured footholds in several countries and are in the process of building worldwide awareness for their brands<\/a>‘ quality and reliability.<\/p>\n\n\n\n

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Odkryj, jak chi\u0144skie marki zyskuj\u0105 popularno\u015b\u0107 na ca\u0142ym \u015bwiecie i jak Chiny mog\u0105 stworzy\u0107 globaln\u0105 mark\u0119.<\/p>","protected":false},"author":1,"featured_media":67496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[298],"tags":[],"class_list":["post-12126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/12126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=12126"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/12126\/revisions"}],"predecessor-version":[{"id":81419,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/12126\/revisions\/81419"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/67496"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=12126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/categories?post=12126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/tags?post=12126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}