{"id":12067,"date":"2018-11-21T20:35:00","date_gmt":"2018-11-21T20:35:00","guid":{"rendered":"https:\/\/www.sisinternational.com\/low-cost-carriers-in-the-aviation-industry\/"},"modified":"2026-01-25T17:44:37","modified_gmt":"2026-01-25T22:44:37","slug":"przewoznicy-niskokosztowi-w-branzy-lotniczej","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pl\/przewoznicy-niskokosztowi-w-branzy-lotniczej\/","title":{"rendered":"Badania rynku tanich linii lotniczych"},"content":{"rendered":"<figure class=\"gb-block-image gb-block-image-70d33c04\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-70d33c04\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-6.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Airline aviation airplane (6)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-6.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-6-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-6-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-6-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Airline-aviation-airplane-6-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Low-cost carriers, discount airlines or low-cost airlines are airlines that offer lower fares in exchange for fewer passenger comforts. The concept started in the 1970s by the American domestic carrier Southwest as a way to offer cheap airfares to consumers, since then more low-cost airlines started to proliferate gobbling market share to the point that even major carriers had to establish their own subsidiaries that offered lower fares to regain lost customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opportunities in Low-Cost Air Travel<\/h2>\n\n\n\n<p>The impact of low-cost carriers on the aviation industry has been tremendous.\u00a0 The deep <a href=\"https:\/\/www.sisinternational.com\/pl\/biopaliwa-w-przemysle-lotniczym\/\" title=\"Badania rynku zr\u00f3wnowa\u017conego rozwoju linii lotniczych\"  data-wpil-monitor-id=\"2429\">market penetration of low-cost airlines<\/a> caused conventional carriers to cut flights, close hubs and even abandon service to some cities. In the last few years with high fuel costs and the slowing global economy eating into the bigger carriers\u2019 profit margins, only budget airlines have consistently reported profits or expanded their routes.\u00a0 In Asia and the Middle East the low fare sector has dramatically grown in the last decade and there are no signs that the expansion would be curtailed.\u00a0 Low-cost carriers in the Middle East have grown very fast relative to traditional carriers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wgl\u0105d w warto\u015b\u0107 klienta<\/h2>\n\n\n\n<p>The success of budget airlines can be traced back to their <a href=\"https:\/\/www.sisinternational.com\/pl\/bycie-ekologicznym-poprawia-wyniki-w-czasie-recesji\/\" title=\"Jak obni\u017cy\u0107 koszty w swojej firmie\"  data-wpil-monitor-id=\"4400\">business model which expounds that cost<\/a> is not equal to price. The original Southwest model consisted of low fares, higher frequency routes, use of secondary airports with short turnaround times and utilizing the same type of aircraft for the fleet. Modern budget <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/badania-rynku-linii-lotniczych\/\" title=\"Badania rynku linii lotniczych\"  data-wpil-monitor-id=\"10810\">airlines still closely follow the same precepts as those laid out by Southwest but because of there are more low-cost airlines competing in the market<\/a> there have been differences in every budget carrier in their implementation. Low-cost airlines in America offer frequent flyer programs and some have even offered the same frills found in bigger carriers like complementary drinks and different class systems.\u00a0 In Europe, budget airlines like easyJet and Ryanair usually follow the more traditional business model\u00a0 except that both airlines have operated into major hubs such as Paris Charles de Gaulle, Dublin and Manchester where the traditional strategy of operating in secondary airports.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Propozycja warto\u015bci podr\u00f3\u017cy niskobud\u017cetowych<\/h2>\n\n\n\n<p>Klienci coraz cz\u0119\u015bciej wol\u0105 podej\u015bcie bez zb\u0119dnych dodatk\u00f3w do latania, aby zaoszcz\u0119dzi\u0107 pieni\u0105dze. Podczas gdy najwi\u0119ksz\u0105 atrakcj\u0105 tanich linii lotniczych s\u0105 oczywi\u015bcie ni\u017csze ceny, jakie oferuj\u0105, nie jest to jedyny czynnik wp\u0142ywaj\u0105cy na ich sukces. Dla os\u00f3b cz\u0119sto lataj\u0105cych najwi\u0119kszym czynnikiem, kt\u00f3ry sprawia, \u017ce tanie linie lotnicze s\u0105 bardziej atrakcyjne, jest dost\u0119pno\u015b\u0107 lot\u00f3w w tanich liniach lotniczych. Wraz ze zmniejszaniem si\u0119 liczby operacji przez konwencjonalnych przewo\u017anik\u00f3w wyb\u00f3r rozk\u0142ad\u00f3w lot\u00f3w sta\u0142 si\u0119 mniejszy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Konkurencja z tradycyjnymi przewo\u017anikami lotniczymi<\/h2>\n\n\n\n<p>The growth of budget airlines has brought into question the future of legacy carriers. \u00a0Big carriers are increasingly pressured by high fixed costs and relevant <a href=\"https:\/\/www.sisinternational.com\/pl\/publikacje\/buyer-behavior-after-coronavirus-new-consumer\/\" title=\"Zachowanie kupuj\u0105cych po koronawirusie \u2013 badania rynku konsumenckiego\"  data-wpil-monitor-id=\"10812\">market positioning to consumers<\/a>.\u00a0 Legacy carriers are increasingly focusing on cost efficiencies, focus on particular traveler segments, consolidating through mergers and acquisitions, and investing in staff training and communications. \u00a0Today&#8217;s new competitive landscape puts large, well-established airlines in fierce competition with low-cost airlines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O badaniu rynku tanich podr\u00f3\u017cy lotniczych<\/h2>\n\n\n\n<p>SIS is a <a href=\"https:\/\/www.sisinternational.com\/pl\/\" title=\"Dom\"  data-wpil-monitor-id=\"10801\">Global Market Research and Strategy<\/a> Consulting company.\u00a0 We provide Qualitative, <a href=\"https:\/\/www.sisinternational.com\/pl\/how-to-design-effective-surveys-for-quantitative-research\/\" title=\"How to Design Effective Surveys for Quantitative Research\"  data-wpil-monitor-id=\"10813\">Quantitative and Strategy Research<\/a>.\u00a0 Qualitative Research includes exploratory and observational research.\u00a0 It includes methods such as Focus Groups, Customer Interviews, Online Communities, and Ethnography.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/pl\/sis-application-of-quantitative-data-analytics-to-sensory-testing\/\" title=\"SIS Application of Quantitative Data Analytics to Sensory Testing\"  data-wpil-monitor-id=\"10815\">Quantitative Research provides measurement and data<\/a>.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/pl\/quantitative-market-research-methods-and-techniques\/\" title=\"Quantitative Market Research Methods and Techniques\"  data-wpil-monitor-id=\"10806\">Metody bada\u0144 ilo\u015bciowych<\/a> include online, telephone, and mobile surveys.\u00a0 <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/badania-rynku-przemyslowego\/\" title=\"Badania i Strategia Rynku Przemys\u0142owego\"  data-wpil-monitor-id=\"10808\">Strategy Research examines competitive and industry<\/a> dynamics that impact your decision-making.\u00a0 Strategy <a href=\"https:\/\/www.sisinternational.com\/pl\/badania-rynku-inteligentnej-produkcji\/\" title=\"Badania rynku inteligentnej produkcji\"  data-wpil-monitor-id=\"10804\">solutions include Market<\/a> Opportunity insights, Market Sizing and Competitive Analysis.<\/p>","protected":false},"excerpt":{"rendered":"<p>Odkryj nowe informacje dzi\u0119ki badaniom rynku tanich linii lotniczych.<\/p>","protected":false},"author":1,"featured_media":64978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[291],"tags":[],"class_list":["post-12067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-global","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/12067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=12067"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/12067\/revisions"}],"predecessor-version":[{"id":81772,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/12067\/revisions\/81772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/64978"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=12067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/categories?post=12067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/tags?post=12067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}