{"id":12066,"date":"2018-11-24T19:34:25","date_gmt":"2018-11-24T19:34:25","guid":{"rendered":"https:\/\/www.sisinternational.com\/brick-and-mortar-retail-and-the-mobile-revolution\/"},"modified":"2026-01-26T18:27:02","modified_gmt":"2026-01-26T23:27:02","slug":"handel-stacjonarny-i-rewolucja-mobilna","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pl\/handel-stacjonarny-i-rewolucja-mobilna\/","title":{"rendered":"Badania rynku detalicznego w telefonach kom\u00f3rkowych"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n\n

The world has gone mobile.  Millions of consumers now prefer to buy online.  When they do buy in-store, they often use their smart phones to<\/p>\n\n\n\n

    \n
  1. Odkryj nowe produkty<\/li>\n\n\n\n
  2. Znajd\u017a okazje<\/li>\n\n\n\n
  3. Zlokalizuj interesuj\u0105ce Ci\u0119 obszary sklepu<\/li>\n\n\n\n
  4. U\u017cyj kupon\u00f3w mobilnych<\/li>\n\n\n\n
  5. Podziel si\u0119 zakupami ze znajomymi<\/li>\n\n\n\n
  6. Odkryj nowe trendy w serwisach spo\u0142eczno\u015bciowych<\/li>\n<\/ol>\n\n\n\n

    With the growth of smartphones, mobile commerce and shopping through wireless handheld devices such as cell phones or tablets has the potential to grow even more in the future.  Shoppers are demanding more services that are centered on mobile devices.  Retailers have the opportunity and challenge of providing customers with services and apps that consumers<\/a> can use.<\/p>\n\n\n\n

    P\u0142atno\u015bci mobilne<\/h2>\n\n\n\n

    New developments in mobile commerce such as faster mobile payments, social retail and one-click purchases have profoundly changed the way customers shop. Smartphones have actually connected shoppers with brands spending more time looking for the best deals or researching<\/a> brands. Mobile has become a central part of the shopping and customer experience and physical retailers are increasingly looking to mobile applications to enhance the involvement of shoppers and other measures of performance.<\/p>\n\n\n\n

    Rzeczywisto\u015b\u0107 rozszerzona i mobilne zakupy w oknie wystawowym<\/h2>\n\n\n\n

    Mobile has changed the way people research<\/a> purchases. Traditionally shoppers did their own product research at home before deciding on a purchase. Smartphones have changed this paradigm with the ability to gather information anywhere they go.  Mobile shoppers can shop in places that they have never shopped before. They can research products on the spot and decide on a purchase instantaneously. The rise of Augmented Reality and Virtual Reality on Apps has transformed window shopping.<\/p>\n\n\n\n

    Podr\u00f3\u017ce klient\u00f3w mobilnych<\/h2>\n\n\n\n

    There has been an increasing concern in high street stores that mobile would eat into the brick and mortar retail space because shoppers can hunt for bargains by comparing prices on their smartphones while in store.  But, some retailers are learning how to adapt and harness developments in mobile technology to pull more customers into traditional stores. In that respect, Mobile and physical experiences can coalesce into one seamless experience. For example one store in the U.K. allows customers to pay for items using their PayPal account.<\/p>\n\n\n\n

    Mobilna transformacja cyfrowa<\/h2>\n\n\n\n

    Using mobile in the right way could also provide customer loyalty benefits. Shoppers are beginning to favor retailers that allow them to use their mobile devices to shop.  Physical retailers can use mobile phones to bring relevant information to customers. Enabling Augmented Reality on mobile devices in store can give consumers additional information. Mobile coupons can drive foot fall by giving customers more enticement to visit physical stores.<\/p>\n\n\n\n

    Strategie wielokana\u0142owe<\/h2>\n\n\n\n

    Sprzedawcy detaliczni mog\u0105 r\u00f3wnie\u017c lepiej mierzy\u0107 skuteczno\u015b\u0107 swojej kampanii w czasie rzeczywistym. Je\u015bli elektroniczny system sprzeda\u017cy detalicznej wykazuje s\u0142aby dzie\u0144 sprzeda\u017cy, sprzedawca detaliczny mo\u017ce szybko uruchomi\u0107 kampani\u0119 i wys\u0142a\u0107 kupony klientom do natychmiastowej realizacji.<\/p>\n\n\n\n

    Sprzedawcy detaliczni maj\u0105 potencja\u0142 tworzenia w\u0142asnych aplikacji, aby wzbogaci\u0107 do\u015bwiadczenie zakup\u00f3w mobilnych, ale maj\u0105 te\u017c mo\u017cliwo\u015b\u0107 zrozumienia, \u017ce te specjalistyczne aplikacje r\u00f3\u017cni\u0105 si\u0119 od podstawowej technologii mobilnej, takiej jak e-mail i wyszukiwanie. Sprzedawcy detaliczni anga\u017cuj\u0105 r\u00f3wnie\u017c klient\u00f3w na platformach medi\u00f3w spo\u0142eczno\u015bciowych, takich jak Facebook i Twitter.<\/p>\n\n\n\n

    Charakter sprzedawanych produkt\u00f3w mo\u017ce zmieni\u0107 zachowania zakupowe. Por\u00f3wnywanie cen, wyszukiwanie kupon\u00f3w mobilnych mo\u017ce by\u0107 wa\u017cniejsze dla kategorii zakupowych, podczas gdy w przypadku restauracji oceny i recenzje mog\u0105 by\u0107 wa\u017cniejsze w zaanga\u017cowaniu i sprzeda\u017cy.<\/p>\n\n\n\n

    O badaniach rynku sprzeda\u017cy detalicznej urz\u0105dze\u0144 mobilnych<\/h2>\n\n\n\n

    Mobile Retail Research provides data, insights and strategies to boost revenue and engagement.  We conduct Qualitative, Quantitative and Strategy Research.  Qualitative Market Research includes Online Focus Groups, Customer Insights, Mobile Ethnography, and Mobile App Testing.  Quantitative Market Research include surveys.  Strategy Research includes Competitive Analysis, Market Opportunity, Market Sizing and Channel Intelligence.<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    Handel mobilny zmienia spos\u00f3b, w jaki ludzie \u017cyj\u0105, robi\u0105 zakupy i odnosz\u0105 sukcesy. <\/p>","protected":false},"author":1,"featured_media":63117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[290],"tags":[],"class_list":["post-12066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/12066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=12066"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/12066\/revisions"}],"predecessor-version":[{"id":80447,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/12066\/revisions\/80447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/63117"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=12066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/categories?post=12066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/tags?post=12066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}