{"id":11970,"date":"2013-09-19T19:25:57","date_gmt":"2013-09-19T19:25:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/perspectives-on-electric-vehicles-2013\/"},"modified":"2025-09-16T22:34:03","modified_gmt":"2025-09-17T02:34:03","slug":"perspektywy-dotyczace-pojazdow-elektrycznych-2013","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pl\/perspectives-on-electric-vehicles-2013\/","title":{"rendered":"Badania rynku pojazd\u00f3w hybrydowych i elektrycznych"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n

Istnieje istotna r\u00f3\u017cnica pomi\u0119dzy pojazdami hybrydowymi i pojazdami elektrycznymi (EV).<\/h2>\n

Hybrid vehicles, such as the Toyota Prius line, are powered by both an electric engine and an Internal Combustion Engine (ICE), which is the traditional engine fueled by petrol or Diesel. Electric Vehicles (EVs), by definition, are powered by an electric engine only. A large number of battery cells deck the floor of an EV. The recharging of the battery is simply done by an electric plug, usually at the user\u2019s home.<\/p>\n

Szanse i wyzwania<\/h2>\n

Most automotive manufacturers have completed their model line-up with Hybrids. However, only a few propose exclusively electric cars. The leader in terms of sales for the Current Year 2013 in the US EV segment is the Chevrolet Volt and the Nissan Leaf. Then comes the premium brand Tesla with its newly launched Model S. The volumes in the Hybrid segment are very different. The industry leader is considered Toyota, and its Prius line. The followers are Ford, with its Fusion Hybrid and C-Max Hybrid, and Hyundai Sonata.<\/p>\n

The reasons behind the leadership in these segments are diverse and require a thorough industry analysis. However, one can easily assume that first-mover advantage plays a significant role in terms of branding, economies of scales and technology advantage. In fact, Toyota was the first to launch hybrid versions and is still on top of that market. In the same way, Nissan and Chevrolet were pioneers in the mass market EV in 2009\/10 and still hold a leadership position.<\/p>\n

Bior\u0105c pod uwag\u0119 poziom konkurencji i szerok\u0105 gam\u0119 pr\u00f3b zr\u00f3\u017cnicowania podejmowanych przez producent\u00f3w samochod\u00f3w, kluczowymi miernikami sukcesu w tej bran\u017cy s\u0105 wielko\u015b\u0107 sprzeda\u017cy, a dok\u0142adniej udzia\u0142y w rynku i segmentach.<\/p>\n

Przepisy dotycz\u0105ce samochod\u00f3w elektrycznych<\/h2>\n

Regulation on C02 emission and gas consumption is a main reason that pushes manufacturers to develop and market low or zero emission vehicles. In a global industry, an increasing number of countries have adopted tax incentive schemes that favor the sales of hybrid and EV over traditional more fuel-consuming cars. For instance, France has Bonus\/Malus scheme, where a cash amount is offered to the buyers of hybrid and EV vehicles. The same applies to Holland.<\/p>\n

Stany Zjednoczone niedawno przyj\u0119\u0142y podobne schematy podatkowe dla samochod\u00f3w, ale otoczenie regulacyjne jest mniej rygorystyczne. Ta dynamika rynku wraz z mo\u017cliwym \u201eefektem halo\u201d wok\u00f3\u0142 marki popychaj\u0105 wszystkich producent\u00f3w do proponowania modeli hybrydowych lub elektrycznych. Dlatego te\u017c wi\u0119kszym pytaniem jest, jakie strategie dotycz\u0105ce linii modeli chc\u0105 przyj\u0105\u0107 producenci.<\/p>\n

Spostrze\u017cenia klient\u00f3w<\/h2>\n

Customers of hybrids and EVs are for most part environmentally conscious above 50 year old upper income class individuals. Thus, while it makes sense to offer a hybrid or EV family sedan or compact car for urban environment, this product strategy does not find rational for full size heavy duty trucks. Likewise, Ford offers hybrid and EV for the Fusion and the Focus respectively, but remains on ICE for its flagship F-150.<\/p>\n

EVs and Hybrids are priced at a premium over similar ICE models with same equipment level. Manufacturers have performed extensive price vs. value analyses in order to find out what the premium would be that the customers are willing to pay to drive a low emission car.<\/p>\n

Wp\u0142yw na ca\u0142\u0105 bran\u017c\u0119 nie jest jasny, poniewa\u017c wolumeny s\u0105 nadal do\u015b\u0107 ma\u0142e w przypadku pojazd\u00f3w elektrycznych i hybrydowych. Jednak na poziomie segmentu strategie cenowe pojazd\u00f3w elektrycznych i hybrydowych mo\u017cna postrzega\u0107 jako strategi\u0119 r\u00f3\u017cnicowania w por\u00f3wnaniu z segmentami pojazd\u00f3w ICE innych ni\u017c premium. Innymi s\u0142owy, marka inna ni\u017c premium, taka jak Nissan lub Toyota, potencjalnie jest w stanie ustali\u0107 cen\u0119 swoich samochod\u00f3w hybrydowych i elektrycznych na tym samym poziomie cenowym co Mini, BMW lub Audi. Bior\u0105c pod uwag\u0119 skal\u0119, jak\u0105 Nissan i Toyota zgromadzi\u0142y na przestrzeni lat, koszt kra\u0144cowy produkcji pojazdu hybrydowego lub elektrycznego znacznie si\u0119 zmniejszy\u0142, co prowadzi do wy\u017cszej stopy zwrotu kra\u0144cowego dla ich dzia\u0142alno\u015bci w zakresie pojazd\u00f3w hybrydowych i elektrycznych.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Istnieje wa\u017cne rozr\u00f3\u017cnienie mi\u0119dzy pojazdami hybrydowymi a pojazdami elektrycznymi (EV). Pojazdy hybrydowe, takie jak linia Toyota Prius, s\u0105 nap\u0119dzane zar\u00f3wno silnikiem elektrycznym, jak i silnikiem spalinowym (ICE), kt\u00f3ry jest tradycyjnym silnikiem zasilanym benzyn\u0105 lub olejem nap\u0119dowym. Pojazdy elektryczne (EV) z definicji s\u0105 nap\u0119dzane wy\u0142\u0105cznie silnikiem elektrycznym. \u2026 Czytaj dalej<\/a><\/p>","protected":false},"author":1,"featured_media":63491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[284],"tags":[],"class_list":["post-11970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-energy","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/11970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=11970"}],"version-history":[{"count":3,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/11970\/revisions"}],"predecessor-version":[{"id":69264,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/11970\/revisions\/69264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/63491"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=11970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/categories?post=11970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/tags?post=11970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}