{"id":11964,"date":"2013-01-29T19:04:37","date_gmt":"2013-01-29T19:04:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/tv-and-print-advertising-give-way-to-viral-videos-and-emerging-social-media\/"},"modified":"2026-01-26T18:12:32","modified_gmt":"2026-01-26T23:12:32","slug":"reklamy-telewizyjne-i-prasowe-ustepuja-miejsca-wirusowym-filmom-wideo-i-pojawiajacym-sie-mediom-spolecznosciowym","status":"publish","type":"post","link":"https:\/\/www.sisinternational.com\/pl\/reklamy-telewizyjne-i-prasowe-ustepuja-miejsca-wirusowym-filmom-wideo-i-pojawiajacym-sie-mediom-spolecznosciowym\/","title":{"rendered":"Badania rynku wirusowych film\u00f3w wideo"},"content":{"rendered":"
\"SIS<\/figure>\n\n\n\n

<\/p>\n\n\n

Tylko pogoda zmienia si\u0119 szybciej, ni\u017c metody reklamowe.<\/h2>\n

Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods.<\/p>\n

Rozw\u00f3j wirusowych film\u00f3w wideo<\/h2>\n

Today\u2019s consumers spend less time watching conventional television and reading print ads than ever before. Rather, they are watching YouTube and TiVo and are logged-on to Facebook, Pinterest, Twitter, and other constantly emerging social media platforms. Advertisers are literally required to adapt or perish in such an environment. The good news, with a little research and effective<\/a> application of these contemporary communication mediums, the smart company can incorporate them and thrive in doing so.<\/p>\n

Research indicates that online videos<\/a> are playing an increasingly crucial role in reaching desired consumers in all categories. The big players are already deeply immersed in utilizing online video Reklamy na Facebooku <\/span><\/span>reklama, aby pozosta\u0107 istotnym i prosperuj\u0105cym. Podczas gdy kiedy\u015b docelowy klient m\u00f3g\u0142 przewidywalnie znajdowa\u0107 si\u0119 przed telewizorem, dzi\u015b jest bardziej prawdopodobne, \u017ce b\u0119dzie online, a jego zdolno\u015b\u0107 skupienia uwagi jest kr\u00f3tsza. Dzieje si\u0119 tak r\u00f3wnie\u017c w dzie\u0144 i w nocy, gdy pracownicy uciekaj\u0105 od nudy online, aby szybko odpocz\u0105\u0107 od swojego ci\u0119\u017ckiego dnia pracy.<\/p>\n

Mo\u017cliwo\u015bci w filmach wirusowych<\/h2>\n

Wplecione w te wirusowe internetowe filmy i webisody s\u0105 loga, teksty promocyjne i \u201epre-rolle\u201d, kr\u00f3tkie wprowadzenia, kt\u00f3re trzeba obowi\u0105zkowo obejrze\u0107, zanim b\u0119dzie mo\u017cna obejrze\u0107 po\u017c\u0105dan\u0105 tre\u015b\u0107. To zniewolona i uwa\u017cna publiczno\u015b\u0107, ch\u0119tna i gotowa na przyswajanie reklam, a smart-money coraz bardziej odchodzi od konwencjonalnej reklamy telewizyjnej i drukowanej w stron\u0119 tych nowych i skutecznych \u015brodk\u00f3w dotarcia do docelowej klienteli.<\/p>\n

Sprytne firmy znalaz\u0142y nawet sposoby na zintegrowanie si\u0119 z komediowymi filmami lub popularnymi programami internetowymi poprzez lokowanie produktu lub wplatanie w dialogi programu. W ten spos\u00f3b mo\u017cliwo\u015bci pomijania reklam przez TiVo zostaj\u0105 udaremnione, a reklama i sztuka przecinaj\u0105 si\u0119 w spos\u00f3b, kt\u00f3rego nawet Warhol nie przewidzia\u0142.<\/p>\n

It\u2019s impossible to ignore these new avenues of advertising, and it can be daunting to those not fond of changing once successful ways. However, to those who do adapt and utilize the many new conduits of commerce, the possibilities for growth and increased business<\/a> are infinite. Better to embrace the new than be left behind.<\/p>\n

\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Only the weather changes faster than advertising methods. Marketers today must constantly change and adapt to an ever-evolving advertising landscape that is ever-evolving. Advents in technology and ad-delivery formats force businesses to continually re-appraise and advance their advertising methods. The Rise of Viral Videos Today\u2019s consumers spend less time watching conventional television and reading print … Czytaj dalej<\/a><\/p>","protected":false},"author":1,"featured_media":63638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[287],"tags":[],"class_list":["post-11964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-spotlight","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/11964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=11964"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/11964\/revisions"}],"predecessor-version":[{"id":81550,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/posts\/11964\/revisions\/81550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/63638"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=11964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/categories?post=11964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/tags?post=11964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}