{"id":50194,"date":"2024-06-17T18:47:57","date_gmt":"2024-06-17T22:47:57","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=50194"},"modified":"2025-07-13T22:07:03","modified_gmt":"2025-07-14T02:07:03","slug":"customer-insights","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/solutions\/customer-insights\/","title":{"rendered":"Spostrze\u017cenia klient\u00f3w"},"content":{"rendered":"<div class=\"gb-container gb-container-a76c6499\">\n<div class=\"gb-container gb-container-ec28d069\">\n\n<h2 style=\"background: linear-gradient(to right, #001f3f 0%, #003d7a 30%, #1e90ff 70%, #74c0fc 100%); background: -webkit-linear-gradient(left, #001f3f 0%, #003d7a 30%, #1e90ff 70%, #74c0fc 100%); -webkit-background-clip: text; -webkit-text-fill-color: transparent; background-clip: text; font-size: 2.5rem; font-weight: 700; line-height: 1.2; display: inline-block; margin: 0;\">SIS Customer Insights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Understanding your customers is the bedrock of any successful business strategy<\/strong>&#8230; But what exactly are customer insights, and why should businesses care?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Customer insights are the deep understandings and interpretations of consumer behaviors, needs, and preferences. They go beyond basic data to reveal the motivations behind why customers make certain decisions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why customer insights help businesses to create more personalized and effective strategies.that deeply understand what drives customer behavior.<\/p>\n\n<\/div>\n<div class=\"gb-shapes\"><div class=\"gb-shape gb-shape-1\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1200 360\" preserveaspectratio=\"none\"><path d=\"M1200 360H0V0l1200 348z\"\/><\/svg><\/div><\/div><\/div>\n\n<div class=\"gb-container gb-container-2a916115\">\n\n<h2 class=\"wp-block-heading\"><strong>How SIS International Research Utilizes Customer Insights<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We use various methods to gather customer insights, including surveys, focus groups, and social media analysis. They provide clients with detailed reports and actionable recommendations.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">You can get information about Customer &amp; Customer Insights for all sectors from our articles below or <strong>contact us today<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a9ef5061 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14253 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/consumer-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/consumer-market-research\/\">Us\u0142ugi bada\u0144 rynku konsumenckiego dla m\u0105drzejszych decyzji biznesowych<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Badania konsumenckie dostarczaj\u0105 spostrze\u017ce\u0144, danych i strategii dotycz\u0105cych zachowa\u0144, potrzeb i postaw kupuj\u0105cych. <\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46987 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/new-customer-segment-development\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/new-customer-segment-development\/\">Rozw\u00f3j nowego segmentu klient\u00f3w<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Rozw\u00f3j nowych segment\u00f3w klient\u00f3w polega na identyfikowaniu i kierowaniu produkt\u00f3w lub us\u0142ug danej firmy na wcze\u015bniej niezagospodarowane rynki lub grupy demograficzne.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46852 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/brand-marketing-toolkit-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Branding-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/brand-marketing-toolkit-market-research\/\">Zestaw narz\u0119dzi do marketingu marki Badania rynku<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Badania rynku w ramach zestawu narz\u0119dzi marketingu marki obejmuj\u0105 analiz\u0119 narz\u0119dzi, strategii i taktyk maj\u0105cych na celu skuteczn\u0105 promocj\u0119 marki.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46819 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/customer-retention-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Interview-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/customer-retention-market-research\/\">Badania rynku utrzymania klient\u00f3w<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Badania rynku utrzymania klient\u00f3w maj\u0105 na celu zrozumienie czynnik\u00f3w wp\u0142ywaj\u0105cych na lojalno\u015b\u0107 klient\u00f3w i okre\u015blenie strategii maj\u0105cych na celu zwi\u0119kszenie wska\u017anik\u00f3w utrzymania.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-46822 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/customer-lifetime-value-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-goods-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/customer-lifetime-value-market-research\/\">Badania rynku warto\u015bci klienta na ca\u0142e jego \u017cycie<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Customer lifetime value market research measures the total value a customer brings to a business over a lifetime.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-16318 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/focus-group-market-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Focus-group-meeting-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/focus-group-market-research\/\">Badania rynku w grupie fokusowej<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">We provide respondent recruitment for Focus Groups, In-Depth Interviews, and Online Qualitative research.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14660 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/qualitative-quantitative-research-solutions\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-8-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/qualitative-quantitative-research-solutions\/\">Rozwi\u0105zania badawcze jako\u015bciowe i ilo\u015bciowe<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">SIS helps companies make sense of a dynamic, global business landscape with Qualitative and Quantitative Market Research solutions.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14650 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/branding-and-customer-research-solutions\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Desk-research-5-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/branding-and-customer-research-solutions\/\">Rozwi\u0105zania w zakresie brandingu i bada\u0144 klient\u00f3w<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Establishing a unique brand identity is essential.  We provide insights, tools and strategies to build your brand.<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-23f04cd5 gb-query-loop-item post-14255 page type-page status-publish has-post-thumbnail\"><div class=\"gb-container gb-container-23f04cd5\">\n<figure class=\"gb-block-image gb-block-image-b7842d0a\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/consumer-packaged-goods-research\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg\" class=\"gb-image-b7842d0a\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Packaged-goods-4-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/a><\/figure>\n\n<h4 class=\"gb-headline gb-headline-43c32c8a gb-headline-text\"><a href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/consumer-packaged-goods-research\/\">Badania nad produktami konsumpcyjnymi w opakowaniach<\/a><\/h4>\n\n<div class=\"gb-headline gb-headline-06a5a671 gb-headline-text\">Dowiedz si\u0119 wi\u0119cej o badaniach nad dobrami konsumpcyjnymi w opakowaniach i o tym, jak zwi\u0119kszy\u0107 zyski i wyniki biznesowe.<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>SIS Customer Insights Understanding your customers is the bedrock of any successful business strategy&#8230; But what exactly are customer insights, and why should businesses care? Customer insights are the deep understandings and interpretations of consumer behaviors, needs, and preferences. They go beyond basic data to reveal the motivations behind why customers make certain decisions. That&#8217;s &#8230; <a title=\"Spostrze\u017cenia klient\u00f3w\" class=\"read-more\" href=\"https:\/\/www.sisinternational.com\/pl\/solutions\/customer-insights\/\" aria-label=\"Dowiedz si\u0119 wi\u0119cej o Customer Insights\">Czytaj dalej<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":14457,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-50194","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/50194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=50194"}],"version-history":[{"count":10,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/50194\/revisions"}],"predecessor-version":[{"id":61494,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/50194\/revisions\/61494"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14457"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=50194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}