{"id":42605,"date":"2023-04-30T18:03:53","date_gmt":"2023-04-30T22:03:53","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=42605"},"modified":"2026-05-05T16:49:29","modified_gmt":"2026-05-05T20:49:29","slug":"badania-rynku-uslug-komunikacyjnych","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/badania-rynku-uslug-komunikacyjnych\/","title":{"rendered":"Communication Services Market Research | SIS International"},"content":{"rendered":"
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Komunikacja Services Market Research<\/a><\/h1>\n
\"SIS<\/figure>\n<\/p>\n

Us\u0142ugi komunikacyjne dotycz\u0105 os\u00f3b fizycznych, organizacji i innych podmiot\u00f3w. To spos\u00f3b, w jaki podmioty te wymieniaj\u0105 si\u0119 informacjami, pomys\u0142ami lub wiadomo\u015bciami mi\u0119dzy sob\u0105. Us\u0142ugi te mog\u0105 obejmowa\u0107 r\u00f3\u017cne technologie, platformy i metody.<\/p>\n

Na przyk\u0142ad us\u0142ugi komunikacji g\u0142osowej s\u0105 jedn\u0105 z metod. Obejmuj\u0105 one tradycyjne po\u0142\u0105czenia telefoniczne i us\u0142ugi VoIP (Voice-over-Internet Protocol). Obejmuje to r\u00f3wnie\u017c inne narz\u0119dzia komunikacji g\u0142osowej. Przyk\u0142adami s\u0105 czat g\u0142osowy w grach online, spotkania wirtualne i wiadomo\u015bci g\u0142osowe.<\/p>\n

Istniej\u0105 r\u00f3wnie\u017c us\u0142ugi komunikacji tekstowej. Nale\u017c\u0105 do nich wiadomo\u015bci tekstowe, e-mail, komunikatory internetowe, aplikacje czatu i platformy medi\u00f3w spo\u0142eczno\u015bciowych. Obejmuje r\u00f3wnie\u017c wszystkie inne formy komunikacji pisemnej wykorzystywane do wymiany wiadomo\u015bci. Udost\u0119pnia informacje i umo\u017cliwia interakcj\u0119 z innymi.<\/p>\n

Inn\u0105 metod\u0105 s\u0105 us\u0142ugi komunikacji oparte na wideo. Obejmuj\u0105 one po\u0142\u0105czenia wideo, wideokonferencje i wiadomo\u015bci wideo. Obejmuje r\u00f3wnie\u017c inne platformy, kt\u00f3re umo\u017cliwiaj\u0105 komunikacj\u0119 wideo w czasie rzeczywistym lub nagran\u0105. Us\u0142ugi komunikacji oparte na wideo dzia\u0142aj\u0105 zar\u00f3wno dla os\u00f3b, jak i grup.<\/p>\n

Us\u0142ugi komunikacji kooperacyjnej to kolejny typ. Obejmuj\u0105 one narz\u0119dzia i platformy, kt\u00f3re umo\u017cliwiaj\u0105 zespo\u0142om lub grupom wsp\u00f3\u0142prac\u0119. Umo\u017cliwiaj\u0105 one r\u00f3wnie\u017c stronom komunikacj\u0119 w czasie rzeczywistym. Przyk\u0142adami s\u0105 oprogramowanie do zarz\u0105dzania projektami, platformy udost\u0119pniania dokument\u00f3w i narz\u0119dzia do wsp\u00f3\u0142pracy zespo\u0142owej.<\/p>\n

Istniej\u0105 r\u00f3wnie\u017c media spo\u0142eczno\u015bciowe i us\u0142ugi sieciowe. Obejmuj\u0105 one platformy medi\u00f3w spo\u0142eczno\u015bciowych, fora internetowe i inne spo\u0142eczno\u015bci internetowe. Te spo\u0142eczno\u015bci u\u0142atwiaj\u0105 komunikacj\u0119 i interakcj\u0119 mi\u0119dzy osobami lub grupami o wsp\u00f3lnych zainteresowaniach.<\/p>\n

Us\u0142ugi nadawcze i komunikacyjne obejmuj\u0105 telewizj\u0119, radio, podcasty i inne platformy medialne. Platformy te rozpowszechniaj\u0105 informacje, wiadomo\u015bci lub rozrywk\u0119 szerokiej publiczno\u015bci.<\/p>\n

Us\u0142ugi komunikacyjne oparte na Internecie obejmuj\u0105 narz\u0119dzia komunikacyjne, kt\u00f3re polegaj\u0105 na \u0142\u0105czno\u015bci internetowej. Przyk\u0142adami s\u0105 konferencje internetowe, VoIP, e-mail i inne metody komunikacji online.<\/p>\n

Us\u0142ugi komunikacji mobilnej obejmuj\u0105 us\u0142ugi komunikacyjne przeznaczone dla urz\u0105dze\u0144 mobilnych. Przyk\u0142adami s\u0105 aplikacje do przesy\u0142ania wiadomo\u015bci mobilnych, po\u0142\u0105czenia g\u0142osowe i po\u0142\u0105czenia wideo.<\/p>\n

Us\u0142ugi komunikacji awaryjnej obejmuj\u0105 us\u0142ugi komunikacyjne wykorzystywane w sytuacjach awaryjnych. Przyk\u0142adami s\u0105 systemy transmisji alarmowej i systemy alarm\u00f3w publicznych. Us\u0142ugi te obejmuj\u0105 r\u00f3wnie\u017c inne metody komunikacji wykorzystywane do powiadomie\u0144 i reakcji awaryjnych.<\/p>\n

Dlaczego us\u0142ugi komunikacyjne s\u0105 wa\u017cne?<\/h2>\n<\/div>\n

Communication Services Market Research: How Leading Enterprises Identify Growth Pockets in Connectivity<\/h1>\n

Communication services market research has shifted from tracking ARPU and churn to mapping where enterprise spend migrates as networks, software, and devices converge. The buyers have changed. The decision criteria have changed. The winners are the firms that read the shift early.<\/p>\n

For VP-level leaders inside carriers, equipment manufacturers, managed service providers, and platform vendors, the question is no longer market size. It is which segments expand, which contract, and where margin actually accrues across the value chain.<\/p>\n

What Communication Services Market Research Now Covers<\/h2>\n

The category extends far beyond voice and data. It now spans private 5G deployments, SD-WAN and SASE adoption, UCaaS and CCaaS platforms, network APIs, fixed wireless access, satellite backhaul, and the embedded connectivity layer inside industrial equipment. Each segment has its own buyer, its own procurement cycle, and its own competitive logic.<\/p>\n

Effective communication services market research segments demand by use case rather than by product. A logistics fleet buying connected telematics is not the same buyer as a hospital deploying private wireless for medical IoT, even when the underlying SIM and spectrum profile look identical. Conflating them produces sizing models that overstate addressable market by a factor of two or more.<\/p>\n

The terminology matters. Total cost of ownership now includes spectrum lease, integration cost, lifecycle SLAs, and security posture, not only monthly recurring charge. Installed base analytics, particularly across legacy MPLS contracts approaching renewal, is where most growth pockets sit hidden.<\/p>\n

Where Enterprise Communication Spend Is Actually Migrating<\/h2>\n

Three movements define the current cycle. First, network functions are virtualizing onto cloud-native infrastructure, compressing margins for traditional hardware vendors and opening share for software-led entrants. Cisco, Nokia, and Ericsson are restructuring portfolios around this. Smaller players such as Celona and Athonet have built defensible positions in private 5G by selling to plant managers, not CIOs.<\/p>\n

Second, the buyer has moved. Operational technology leaders inside manufacturing, mining, ports, and utilities now control budgets that used to sit with telecom procurement. Their evaluation criteria reward determinism, uptime, and integration with existing PLCs and SCADA systems. Vendors selling on bandwidth and price lose these deals.<\/p>\n

Third, hyperscalers entered the network layer. AWS Wavelength, Azure Private MEC, and Google Distributed Cloud Edge changed how enterprises think about latency, sovereignty, and where compute lives relative to the radio. Carriers that treat hyperscalers as channel partners outperform those that treat them as competitors.<\/p>\n

What the Best Communication Services Research Programs Do Differently<\/h2>\n

Conventional vendor reports rely on shipment data and analyst surveys. They produce defensible sizing but miss the why. The firms making the right capital allocation decisions run primary research against the actual buyer, then triangulate against bill of materials economics and OEM procurement patterns.<\/p>\n

According to SIS International Research, B2B expert interviews with network architects, plant operations leaders, and CFOs at industrial buyers consistently surface a gap between stated vendor preference and actual purchase behavior.<\/span> Stated preference favors incumbent carriers. Actual contracts increasingly route through systems integrators and managed service providers who bundle connectivity with outcomes.<\/span><\/p>\n

SIS International’s competitive intelligence work across communications equipment supply chains in North America, Western Europe, and East Asia indicates that win-rate differentials between top and bottom quartile vendors correlate more strongly with reference-account density in the buyer’s vertical than with technical specification leadership.<\/span> The implication for product marketing is direct. Vertical proof points beat feature lists.<\/p>\n

The SIS Communication Services Opportunity Matrix<\/h2>\n

A useful framing for portfolio review separates segments along two axes: buyer migration velocity and margin durability.<\/p>\n

\n\n\n\n\n\n\n\n\n\n\n
Segment<\/th>\nBuyer Migration Velocity<\/th>\nMargin Durability<\/th>\nStrategic Posture<\/th>\n<\/tr>\n<\/thead>\n
Private 5G for industrial<\/td>\nHigh<\/td>\nHigh<\/td>\nInvest in vertical proof<\/td>\n<\/tr>\n
SASE and SD-WAN<\/td>\nHigh<\/td>\nMedium<\/td>\nCapture during MPLS renewal<\/td>\n<\/tr>\n
UCaaS commodity tier<\/td>\nLow<\/td>\nLow<\/td>\nHarvest, do not reinvest<\/td>\n<\/tr>\n
Network APIs (CAMARA)<\/td>\nEarly<\/td>\nHigh potential<\/td>\nBuild developer pipeline<\/td>\n<\/tr>\n
Fixed wireless access<\/td>\nMedium<\/td>\nMedium<\/td>\nGeographic selectivity<\/td>\n<\/tr>\n
Satellite IoT backhaul<\/td>\nMedium<\/td>\nHigh<\/td>\nPartner, do not build<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Source: SIS International Research<\/em><\/p>\n

Methodologies That Surface Decision-Grade Insight<\/h2>\n

Sizing studies anchored only in secondary sources tend to repeat each other. The differentiated work uses four inputs in combination.<\/p>\n

Structured B2B expert interviews with named buyer roles produce the demand signal. Network architects, OT directors, and procurement leads each see a different slice of the decision. Interviewing one without the others yields a partial picture. Sample frames of forty to sixty interviews per geography, stratified by vertical, are typically sufficient for directional confidence.<\/p>\n

Competitive intelligence on supplier economics provides the supply signal. Bill of materials decomposition on radio units, optical transport, and CPE clarifies where margin actually sits and which suppliers are price-takers. This is where reshoring feasibility for components such as RF front-ends becomes relevant to forecast accuracy.<\/p>\n

Market entry assessments for new geographies require regulatory mapping against spectrum allocation, local content requirements, and data sovereignty rules. India, Brazil, Saudi Arabia, and Germany each impose distinct conditions that change the unit economics of any deployment.<\/p>\n

Voice of the Customer<\/a> programs against the installed base close the loop. Renewal economics, expansion behavior, and competitive displacement risk surface only when current customers are interviewed against a structured framework rather than NPS surveys.<\/p>\n

Where Growth Pockets Sit for the Next Cycle<\/h2>\n

Three opportunities stand out for enterprises with the analytical rigor to act on them. Private wireless for mid-market manufacturing remains under-penetrated relative to greenfield logic. Network API monetization through frameworks such as GSMA Open Gateway is at the developer-acquisition stage that mobile app stores were at fifteen years ago. Aftermarket revenue strategy on connected industrial equipment, where the OEM owns the SIM and the data, is reshaping how communications spend gets booked.<\/p>\n

Each requires evidence the buyer has not yet been asked to provide. That is the work.<\/p>\n

Translating Research Into Capital Allocation<\/h2>\n
\"SIS<\/figure>\n

The output of strong communication services market research is not a deck. It is a defensible answer to three questions: which segments deserve incremental capital, which deserve harvest, and which deserve exit. Boards approve investments when the evidence connects buyer behavior to unit economics to competitive position. Research that stops at market sizing leaves that connection unmade.<\/p>\n

SIS has supported these decisions for global communications equipment manufacturers, network operators, and industrial OEMs across 135 countries for over four decades. The methodologies are tools. The judgment about which tool fits which decision is what compounds over time.<\/p>\n

O firmie SIS International<\/h2>\n

SIS Mi\u0119dzynarodowy<\/a> oferuje badania ilo\u015bciowe, jako\u015bciowe i strategiczne. Dostarczamy dane, narz\u0119dzia, strategie, raporty i spostrze\u017cenia do podejmowania decyzji. Prowadzimy r\u00f3wnie\u017c wywiady, ankiety, grupy fokusowe i inne metody i podej\u015bcia do bada\u0144 rynku. Skontaktuj si\u0119 z nami<\/a> dla Twojego kolejnego projektu badania rynku.<\/p>\n

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Related SIS Resources<\/h3>\n