{"id":41185,"date":"2023-01-06T05:48:09","date_gmt":"2023-01-06T05:48:09","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=41185"},"modified":"2026-01-25T19:31:05","modified_gmt":"2026-01-26T00:31:05","slug":"asia-customer-segmentation-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/zasieg\/badania-rynku-azja\/asia-customer-segmentation-research\/","title":{"rendered":"Badania segmentacji klient\u00f3w w Azji"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Badania segmentacji klient\u00f3w w Azji<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-9cf6f293\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-9cf6f293\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Asia (48)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>The notion of what makes up a market is changing. Soon we may no longer define markets by country as borders lose their meaning. Thus, the standard way of splitting up global markets has also begun to lose impact.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-global-color-9-color has-text-color has-background has-link-color wp-elements-84ddd3ddd66a409fb6b74ce32b875a36 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#f7f9fa6e\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:18%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:71.28%\">\n<div class=\"wp-block-rank-math-toc-block aligncenter has-global-color-9-color has-text-color has-link-color wp-elements-1ccf1f72bfa03260edf2a18b5e5fc761\" style=\"font-size:16px\" id=\"rank-math-toc\"><h2><br><strong>T<\/strong>able of Contents<\/h2><nav><ul><li class=\"\"><a href=\"#what-is-asian-customer-segmentation-research\">What is Asian Customer Segmentation Research?<\/a><\/li><li class=\"\"><a href=\"#why-is-asian-market-segmentation-research-important\">Why is Asian Market Segmentation Research Important?<\/a><\/li><li class=\"\"><a href=\"#why-businesses-need-asian-customer-segmentation-research\">Why Businesses Need Asian Customer Segmentation Research<\/a><\/li><li class=\"\"><a href=\"#key-success-factors-in-asian-customer-segmentation-research\">Key Success Factors in Asian Customer Segmentation Research<\/a><\/li><li class=\"\"><a href=\"#about-asian-customer-segmentation-research\">About Asian Customer Segmentation Research<\/a><\/li><\/ul><\/nav><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-is-asian-customer-segmentation-research\">What is Asian Customer Segmentation Research?<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c0ded541\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-c0ded541\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Asia (19)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-19-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Market Segmentation is the strategy by which a firm divides a market. These submarkets or segments are likely to respond to marketing inputs similarly. The goal is to find the segments on which a firm can focus its efforts and resources. In that way, it can achieve success as it starts selling to that market.<\/p>\n\n\n\n<p>Companies need a go-to-market strategy if they want to do better than the other sellers of the goods or services they provide. This strategy will allow them to create a global brand position. Asian <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/drilling-market-research\/\" title=\"Badania rynku wiertniczego\"  data-wpil-monitor-id=\"5676\">market segmentation research<\/a> should respond to global market trends melting away the borders between countries. It also allows people to enjoy the same culture at the same time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-is-asian-market-segmentation-research-important\">Why is Asian Market Segmentation Research Important?<\/h2>\n\n\n\n<p>Are you interested in selling to Asian consumers? Then you need to know that global segmentation is a thorny issue. Firms need help with embracing global marketing strategies. They use the same system across national borders to get cost reductions. There are many key issues in selling to Asian consumer markets. One is to develop segments of buyers in different countries. These should be the segments likely to show similar responses to marketing efforts. Still, there has been a recent upsurge in interest in Market Segmentation. <a href=\"https:\/\/www.sisinternational.com\/pl\/how-to-craft-research-for-japan-culture-matters\/\" title=\"Jak przygotowa\u0107 badania dla Japonii. Kultura ma znaczenie!\"  data-wpil-monitor-id=\"7346\">Asia Customer Segmentation<\/a> has become another key issue in cross-border marketing research. It helps companies that target Asian countries.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>Asia Customer Segmentation Drivers<\/title>\n    <style>\n        \/* Responsive Table & SIS International-inspired Styling\n          - Uses corporate blue (#005cbf) and a clean, sans-serif font.\n          - Fully responsive design ensures no page distortion on any device.\n        *\/\n        \n        .sis-table-container {\n            font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, Helvetica, Arial, sans-serif;\n            margin: 2em 0;\n            width: 100%;\n            \/* Allows horizontal scroll on small screens to prevent page distortion *\/\n            overflow-x: auto;\n            -webkit-overflow-scrolling: touch; \/* Smooth scrolling on iOS *\/\n        }\n\n        .sis-table-container h3 {\n            font-size: 1.5rem; \/* 24px *\/\n            font-weight: 600;\n            color: #333;\n            margin-bottom: 0.75em;\n            padding: 0;\n        }\n\n        .sis-table {\n            width: 100%;\n            border-collapse: collapse;\n            min-width: 700px; \/* Ensures table structure holds, container scrolls if needed *\/\n        }\n\n        .sis-table th,\n        .sis-table td {\n            padding: 12px 15px;\n            text-align: left;\n            line-height: 1.5;\n        }\n\n        \/* Header Styling *\/\n        .sis-table thead th {\n            background-color: #005cbf; \/* SIS corporate blue *\/\n            color: #ffffff;\n            font-weight: 600;\n            font-size: 0.9rem; \n            text-transform: uppercase;\n            letter-spacing: 0.5px;\n        }\n\n        \/* Body Styling *\/\n        .sis-table tbody tr {\n            border-bottom: 1px solid #ddd;\n        }\n\n        .sis-table tbody tr:nth-of-type(even) {\n            background-color: #f8f8f8; \/* Light gray alternate rows *\/\n        }\n\n        .sis-table tbody tr:last-of-type {\n            border-bottom: 2px solid #005cbf; \/* Match header blue *\/\n        }\n\n        .sis-table td {\n            color: #444;\n            font-size: 0.95rem; \n            vertical-align: top;\n        }\n        \n        \/* Responsive styling for mobile *\/\n        @media screen and (max-width: 768px) {\n            .sis-table {\n                min-width: 100%; \/* Allows flex in smaller views *\/\n            }\n            \n            \/* Stack columns on top of each other *\/\n            .sis-table th, .sis-table td {\n                display: block;\n                width: 100%;\n                text-align: left;\n                padding: 8px 15px;\n            }\n\n            .sis-table td:before {\n                \/* Create a label for each row for context *\/\n                content: attr(data-label);\n                float: left;\n                text-transform: uppercase;\n                font-weight: 600;\n                margin-right: 10px;\n                color: #005cbf;\n                width: 40%; \/* Space for the label *\/\n            }\n\n            .sis-table thead {\n                display: none; \/* Hide header rows on mobile *\/\n            }\n            .sis-table tbody tr {\n                margin-bottom: 10px;\n                display: block;\n                border: 1px solid #ddd;\n                border-radius: 5px;\n                overflow: hidden;\n            }\n        }\n\n        .sis-table-container .source-caption {\n            margin-top: 10px;\n            font-size: 0.85rem; \n            color: #555;\n            font-style: italic;\n        }\n\n        .sis-table-container .source-caption a {\n            color: #005cbf; \/* Match brand blue *\/\n            text-decoration: none;\n        }\n\n        .sis-table-container .source-caption a:hover {\n            text-decoration: underline;\n        }\n    <\/style>\n<\/head>\n<body>\n\n    <!-- \n      HTML for WordPress:\n      Copy and paste the code from .sis-table-container start to end into a Custom HTML block.\n    -->\n    <div class=\"sis-table-container\">\n        \n        <h3>Key Drivers for Customer Segmentation in Asian Markets<\/h3>\n\n        <table class=\"sis-table\">\n            <thead>\n                <tr>\n                    <th>Segmentation Driver<\/th>\n                    <th>China (Tier 1 &#038; 2 Cities)<\/th>\n                    <th>India (Major Metros)<\/th>\n                    <th>Southeast Asia (Emerging Markets)<\/th>\n                <\/tr>\n            <\/thead>\n            <tbody>\n                <tr>\n                    <td data-label=\"Segmentation Driver\">Urbanization and Wealth Concentration<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">Extremely high, leading to a focus on **affluent and luxury segments** with modern consumption patterns.<\/td>\n                    <td data-label=\"India (Major Metros)\">High growth rate creates distinct segments between the **digitally native middle class** and traditional buyers.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">Highly varied; segmentation must separate the small, modern urban elite from the vast rural majority.<\/td>\n                <\/tr>\n                <tr>\n                    <td data-label=\"Segmentation Driver\">Digital Access and E-commerce<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">**Super-app dominance** (WeChat, Alibaba); segmentation must differentiate users by their behavior within these closed ecosystems.<\/td>\n                    <td data-label=\"India (Major Metros)\">**Mobile-first users** with high frequency of digital payments (UPI); segmentation often based on vernacular language and platform usage.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">Rapid shift from offline to online; segmentation must address **trust issues** and the need for installment payments\/COD.<\/td>\n                <\/tr>\n                <tr>\n                    <td data-label=\"Segmentation Driver\">Generational\/Cohort Differences<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">Strong distinction between the **&#8217;Post-90s&#8217; generation** (focused on individuality and imported brands) and older, value-driven consumers.<\/td>\n                    <td data-label=\"India (Major Metros)\">Large **youth bulge** drives demand for entertainment and digital goods; strong loyalty to family-approved brands remains a factor for older segments.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">**Highly entrepreneurial youth** segment, often acting as early adopters and influencers, driving rapid trend changes.<\/td>\n                <\/tr>\n                 <tr>\n                    <td data-label=\"Segmentation Driver\">Cultural &#038; Linguistic Fragmentation<\/td>\n                    <td data-label=\"China (Tier 1 &#038; 2 Cities)\">Relatively homogenous (Mandarin), but **regional subcultures** (e.g., Cantonese, Shanghai) influence media and consumption.<\/td>\n                    <td data-label=\"India (Major Metros)\">**Extreme fragmentation** by state, religion, and language; local segmentation is essential for everything from product names to advertising tone.<\/td>\n                    <td data-label=\"Southeast Asia (Emerging Markets)\">Cross-border ethnic groups and varied national identities necessitate **hyper-local campaign tailoring** within cities.<\/td>\n                <\/tr>\n            <\/tbody>\n        <\/table>\n\n        <p class=\"source-caption\">\n             Source: Data compiled from reports by the <a href=\"https:\/\/www.statista.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Statista Digital Market Outlook<\/a>, <a href=\"https:\/\/www.bain.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bain &#038; Company<\/a> market analyses, and <a href=\"https:\/\/www.un.org\/en\/development\/desa\/population\/index.asp\" target=\"_blank\" rel=\"noopener noreferrer\">UN Population data<\/a>.\n        <\/p>\n\n    <\/div>\n\n<\/body>\n<\/html>\n\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-businesses-need-asian-customer-segmentation-research\">Why Businesses Need Asian Customer Segmentation Research<\/h2>\n\n\n\n<p>In 1996, researchers Susan Tai and Jackie Tam found striking contrasts in a study. For this study, they compared ethnic Chinese consumers in Hong Kong and Singapore. The leading ethnic group in both areas was Chinese. This study shows why firms need customer segmentation research. The Singapore residents tended to be more home-oriented. They placed a higher value on higher learning. They were also more concerned about the environment.<\/p>\n\n\n\n<p>In contrast, Hong Kong residents were more fashion-conscious. They also had a more gloomy outlook on the future economy. Firms doing business in both locales can come up with further Go-to-Market Strategies. They can tweak them to find what will work well for each one.<br>Firms need a broad view of segmentation to achieve a winning position on the world market. Thus, they can form what is known as strategically equivalent segments. These segments transcend national borders. Such firms base their marketing strategy on the premise that world markets consist of similarities and differences that exist across and within markets. The best strategy reflects full knowledge of that premise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"key-success-factors-in-asian-customer-segmentation-research\">Key Success Factors in Asian Customer Segmentation Research<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-7c74aa18\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-7c74aa18\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Asia (20)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-20-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>One of the key success factors in Asian consumer research is good benchmarks. Cultural factors and consumer values are two examples. These factors have a strong impact on product ratings for non-durable goods. Examples of these goods include food, drinks, cosmetics, and medical substances.<\/p>\n\n\n\n<p>Another key success factor is knowing the value of popular culture. And what is popular culture? Most people accept the general and universal culture type of the era. The mass media, such as radio, TV, film, and newspapers, deliver popular culture to the public. Popular culture then forms new trends in beliefs or lifestyles. We see the effects of the spread of popular culture across borders. Furthermore, consumer groups who pursue similar buying behaviors and lifestyles are growing. That shift is taking place even though they live in different countries.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n    <meta charset=\"UTF-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n    <title>AI Blog Banner<\/title>\n    <style>\n        * {\n            margin: 0;\n            padding: 0;\n            box-sizing: border-box;\n        }\n\n        .banner {\n            position: relative;\n            width: 100%;\n            height: 350px;\n            overflow: hidden;\n            display: flex;\n            align-items: center;\n            justify-content: center;\n            font-family: 'Arial', sans-serif;\n            border-radius: 25px;\n        }\n\n        .animated-background {\n            position: absolute;\n            top: 0;\n            left: 0;\n            width: 100%;\n            height: 100%;\n            background: linear-gradient(45deg, #003f6b, #2d5a7b, #003f6b, #2d5a7b);\n       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    @media (max-width: 768px) {\n            .banner {\n                height: 320px;\n                padding: 30px 0;\n            }\n            \n            .content {\n                padding: 40px 20px;\n            }\n            \n            .cta-text {\n                font-size: 1.3rem;\n                margin-bottom: 12px;\n            }\n            \n            .cta-subheading {\n                font-size: 0.85rem;\n                margin-bottom: 20px;\n            }\n            \n            .cta-button {\n                padding: 14px 28px;\n                font-size: 0.95rem;\n            }\n        }\n    <\/style>\n<\/head>\n<body>\n    <div class=\"banner\">\n        <div class=\"animated-background\"><\/div>\n        \n        <div class=\"ai-pattern\"><\/div>\n        \n        <div class=\"neural-network\">\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n            <div class=\"neural-line\"><\/div>\n        <\/div>\n        \n        <div class=\"floating-elements\">\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n            <div class=\"floating-circle\"><\/div>\n        <\/div>\n        \n        <div class=\"content\">\n            <div class=\"cta-text\">Ready to explore the insights that drive smarter decisions?<\/div>\n            <div class=\"cta-subheading\">Contact our Research experts today.<\/div>\n            <a href=\"mailto:Research@sisinternational.com\" class=\"cta-button\">Contact us now!<\/a>\n        <\/div>\n    <\/div>\n<\/body>\n<\/html>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"about-asian-customer-segmentation-research\">About Asian Customer Segmentation Research<\/h2>\n\n\n\n<p>Asian customer segmentation research is helpful. It helps firms to find ways of looking at the market. It does so without the constraint of always seeing cultural differences as a barrier. Instead, it can help firms compete with each other on a global scale. Moreover, all planners should examine market segments from this standpoint. It can enable them to take a much more unified approach to their <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/telemetry-market-research\/\" title=\"Badania rynku telemetrii\" data-wpil-monitor-id=\"5691\">Badania wej\u015bcia na rynek<\/a>.<\/p>\n\n\n<h2>Lokalizacja naszego obiektu w Nowym Jorku<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, pi\u0119tro 2, Nowy Jork, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">O firmie SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/pl\/\"><span style=\"font-weight: 400;\">SIS Mi\u0119dzynarodowy<\/span><\/a><span style=\"font-weight: 400;\"> oferuje badania ilo\u015bciowe, jako\u015bciowe i strategiczne. Dostarczamy dane, narz\u0119dzia, strategie, raporty i spostrze\u017cenia do podejmowania decyzji. Prowadzimy r\u00f3wnie\u017c wywiady, ankiety, grupy fokusowe i inne metody i podej\u015bcia do bada\u0144 rynku.<\/span><a href=\"https:\/\/www.sisinternational.com\/pl\/o-moich-miedzynarodowych-badaniach\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Skontaktuj si\u0119 z nami<\/span><\/a><span style=\"font-weight: 400;\"> dla Twojego kolejnego projektu badania rynku.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Badania segmentacji klient\u00f3w azjatyckich s\u0105 pomocne. Pomagaj\u0105 firmom znale\u017a\u0107 sposoby patrzenia na rynek.<\/p>","protected":false},"author":1,"featured_media":65769,"parent":14508,"menu_order":58,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-41185","page","type-page","status-publish","has-post-thumbnail"],"uagb_featured_image_src":{"full":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg",1456,816,false],"thumbnail":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-150x150.jpg",150,150,true],"medium":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-300x168.jpg",300,168,true],"medium_large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-768x430.jpg",768,430,true],"large":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-1024x574.jpg",1024,574,true],"1536x1536":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg",1456,816,false],"2048x2048":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48.jpg",1456,816,false],"trp-custom-language-flag":["https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Asia-48-18x10.jpg",18,10,true]},"uagb_author_info":{"display_name":"Ruth Stanat","author_link":"https:\/\/www.sisinternational.com\/pl\/author\/expert\/"},"uagb_comment_info":0,"uagb_excerpt":"Asian customer segmentation research is helpful. It helps firms to find ways of looking at the market.","_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/41185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=41185"}],"version-history":[{"count":11,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/41185\/revisions"}],"predecessor-version":[{"id":80991,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/41185\/revisions\/80991"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14508"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/65769"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=41185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}