{"id":40761,"date":"2022-06-27T08:20:54","date_gmt":"2022-06-27T08:20:54","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40761"},"modified":"2025-10-01T20:46:57","modified_gmt":"2025-10-02T00:46:57","slug":"market-research-smartphones-new-mobile-devices","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/market-research-smartphones-new-mobile-devices\/","title":{"rendered":"Badania rynku smartfon\u00f3w"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Smartphone&nbsp;Market Research<\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-fd551c05\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-fd551c05\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smarrtphone-5g-7.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Smarrtphone 5g (7)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smarrtphone-5g-7.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smarrtphone-5g-7-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smarrtphone-5g-7-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smarrtphone-5g-7-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Smarrtphone-5g-7-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p>The smartphone, a mobile phone with better connectivity and more sophisticated computing capability than ordinary mobile phones, entered the consumer market in the late 1990s, but only gained mainstream acceptance with the introduction of the Blackberry by RIM in 2006. Apple Inc. joined the smartphone market in 2007 with the first model of the iPhone, and Samsung followed in June 2008 with the Instinct.<\/p>\n\n\n\n<p>In addition to the smartphone, the modern consumer has access to other devices, the most popular of which is the tablet computer, introduced in 2010. <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/badania-rynku-konsumenckiego\/\" title=\"Consumer Market Research Services for Smarter Business Decisions\"  data-wpil-monitor-id=\"8326\">Consumers and business<\/a> owners are using mobile devices in new ways every day around the world. This new technology has made it possible for everybody to connect and relate to what is happening at any given moment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rozw\u00f3j smartfon\u00f3w i urz\u0105dze\u0144 mobilnych<\/h2>\n\n\n\n<p>W Stanach Zjednoczonych ludzie sp\u0119dzaj\u0105 znacznie wi\u0119cej czasu na urz\u0105dzeniach mobilnych ni\u017c na komputerach stacjonarnych. Jednym z czynnik\u00f3w nap\u0119dzaj\u0105cych wzrost czasu sp\u0119dzanego na urz\u0105dzeniach mobilnych s\u0105 sieci spo\u0142eczno\u015bciowe dost\u0119pne wy\u0142\u0105cznie na urz\u0105dzeniach mobilnych, na przyk\u0142ad Snapchat, kt\u00f3rego popularno\u015b\u0107 szybko ro\u015bnie. Wnioski s\u0105 jasne \u2013 je\u015bli firmy nie dostarczaj\u0105 odpowiedniego do\u015bwiadczenia mobilnego lub je\u015bli nie s\u0105 w stanie dotrze\u0107 do odbiorc\u00f3w za po\u015brednictwem wy\u015bwietlacza mobilnego lub wyszukiwania, przegraj\u0105 w por\u00f3wnaniu z firmami, kt\u00f3re to robi\u0105.<\/p>\n\n\n\n<p>Smartphones continue to increase, and their evolving use, along with that of other mobile devices, is resulting in new <a href=\"https:\/\/www.sisinternational.com\/pl\/publikacje\/buyer-behavior-after-coronavirus-new-consumer\/\" title=\"Zachowanie kupuj\u0105cych po koronawirusie \u2013 badania rynku konsumenckiego\"  data-wpil-monitor-id=\"8327\">consumer expectations and behavior<\/a> when it comes to the purchase of goods and services and the consumption of information. Retailers are adjusting to shopping <a href=\"https:\/\/www.sisinternational.com\/pl\/smartfon\/\" title=\"Badania rynku smartfon\u00f3w\"  data-wpil-monitor-id=\"2877\">research on tablets and smartphones<\/a> and in-store mobile usage while organizing their websites to make the most of the mobile consumer and commerce experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Praktyczne zastosowania smartfon\u00f3w i urz\u0105dze\u0144 mobilnych w przemy\u015ble produkt\u00f3w i us\u0142ug<\/h2>\n\n\n\n<p>U\u017cytkownicy smartfon\u00f3w i urz\u0105dze\u0144 mog\u0105 przegl\u0105da\u0107 Internet i pozostawa\u0107 w kontakcie nawet poza zasi\u0119giem sieci WiFi. Mog\u0105 r\u00f3wnie\u017c utrzymywa\u0107 u\u017cytkownik\u00f3w w kontakcie z mediami spo\u0142eczno\u015bciowymi, umo\u017cliwiaj\u0105c im zamieszczanie komentarzy i zdj\u0119\u0107 o ka\u017cdej porze dnia i nocy, niezale\u017cnie od ich lokalizacji. Ponadto pozwalaj\u0105 u\u017cytkownikom s\u0142ucha\u0107 muzyki. Mog\u0105 odczytywa\u0107 pliki mp3, co czyni je udanymi przeno\u015bnymi odtwarzaczami muzyki.<\/p>\n\n\n\n<p>People also reach for their smartphones and tablets when they want to book travel, watch videos, and access local information (such as the rating of that new restaurant, and its exact location). They also use their devices to perform Google searches and to read news and entertainment gossip. They prefer the smartphone for some activities, such as local searches, and the tablet for others, such as watching movies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Znaczenie projektu<\/h2>\n\n\n\n<p>The mobile web has grown astronomically with the increase in mobile devices. The number of people using their tablets and smartphones to search the web has long exceeded the number using their desktops for that same purpose. Businesses should, therefore, optimize their websites for all devices: tablet and smartphones users in search of a <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/testowanie-smaku\/uslugi-testowania-produktow-w-nowym-jorku\/\" title=\"Us\u0142ugi testowania produkt\u00f3w w Nowym Jorku\"  data-wpil-monitor-id=\"8328\">product or service<\/a> (as in our earlier restaurant example) choose in only a few seconds whether or not to patronize an organization based on if their mobile website is easy to use \u2013 or not.<\/p>\n\n\n\n<p>The swift growth in usage and importance of mobile devices is not just an American phenomenon. Mobile device usage has grown drastically worldwide. People spend most of their time using different apps on their mobile devices. Increased app use has led to some concerns, for example, entry barriers for new, regional products, as well as less need for text messaging, dulling the <a href=\"https:\/\/www.sisinternational.com\/pl\/how-to-conduct-effective-quantitative-market-research\/\" title=\"How to Conduct Effective Quantitative Market Research\"  data-wpil-monitor-id=\"8329\">effect of SMS marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Market Research Can Be Useful<\/h2>\n\n\n\n<p>Mobile devices give people the freedom to roam everywhere, opening up new and exciting possibilities for business. Mobile market research is still an emerging trend and one that companies should adopt for several reasons, including the fact that it is convenient and straightforward, and it eliminates the middleman. Also, it is the best (and sometimes the only) way to reach participants.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Badania rynku smartfon\u00f3w dostarczaj\u0105 danych, narz\u0119dzi, strategii, raport\u00f3w i spostrze\u017ce\u0144 umo\u017cliwiaj\u0105cych podejmowanie strategicznych decyzji.<\/p>","protected":false},"author":1,"featured_media":63115,"parent":14514,"menu_order":142,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40761","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/40761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=40761"}],"version-history":[{"count":6,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/40761\/revisions"}],"predecessor-version":[{"id":81396,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/40761\/revisions\/81396"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/63115"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=40761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}