{"id":40745,"date":"2022-06-27T04:54:55","date_gmt":"2022-06-27T04:54:55","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=40745"},"modified":"2026-01-27T15:19:53","modified_gmt":"2026-01-27T20:19:53","slug":"making-your-business-recession-proof","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/publikacje\/making-your-business-recession-proof\/","title":{"rendered":"Uodpornienie Twojej firmy na recesj\u0119"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span lang=\"en-US\">Uodpornienie Twojej firmy na recesj\u0119<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-034de674\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-034de674\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-74.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Predictive analytics (74)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-74.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-74-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-74-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-74-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/09\/Predictive-analytics-74-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<p><span lang=\"en-US\">Small businesses are especially susceptible to reduced sales. They are also vulnerable to declines in consumer confidence. Many don\u2019t have resources to help them to survive tough times. By putting a few practices in place, you can recession-proof your business. For example, you can build your customer base and guard your cash flow. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ensure-that-your-company-survives-and-even-thrives-in-the-current-recession-here-are-20-ways-to-make-your-business-recession-proof\"><span lang=\"en-US\">Ensure that your company survives and even thrives in the current recession. Here are 20 ways to make your business recession-proof:<\/span><\/h2>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">1. Identify the White Space \u2013 Do What Others Are Not<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">Explore the competitive setting and find the white space that you can \u201cown.\u201d This exploration gives you a chance to recalibrate your business focus. It also helps you to define what makes your offering unique and valuable to consumers. Finally, it improves your brand.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">2. Invest in and Adopt Affordable Technologies<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">Is your business up to speed on the latest advances in renewable energy? What about 3D printing and remote working potential? If you don\u2019t know about these advances, you risk falling behind the pack. Investing in and adopting affordable technologies saves time and improves security. It also helps your brand to become visible and allows better interaction with customers.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">3. Automate<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">Automation frees up time, allowing your workers to focus on critical tasks. They can maintain balance and remove repetitive tasks from the daily workflow. Automation also allows teams to connect. It defines workflows for all jobs and provides accountability.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">4. Scale Your Business<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">Scalability is about capacity. Can your business grow? It is also about capability. Will your infrastructure, business systems, and team be able to accommodate growth? When you scale your business, you set the stage to enable and support growth in your company.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">5. Become Agile. Use Agile Processes<\/span><\/strong><\/span><\/p>\n\n\n\n<p>\u201e<span lang=\"en-US\">Agile\u201d is a modern, flexible approach to project management. The Agile method, as the name suggests, allows teams to be better able to focus and change direction fast. Universities, marketers, the automotive industry, and even the military make use of Agile methods. It\u2019s used along with other frameworks to deliver innovative products in uncertain environments. You, too, can adopt the Agile approach. It will ensure that your brand keeps up production during recessions.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">6. Refocus Your Business Model<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">Your strategy has to define how you will make money. You also need to concentrate on doing fewer unprofitable activities. Each year determines how you can <a href=\"https:\/\/www.sisinternational.com\/pl\/jak-rozwinac-swoj-biznes\/\" title=\"Jak rozwija\u0107 sw\u00f3j biznes\"  data-wpil-monitor-id=\"7264\">grow your business<\/a>. The growth of your business will make it more complicated. It means that you will have to readjust your business model every few years.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">7. Launch New Services<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">Expanding your product lineup may be the key to surviving the next recession. You might not even have to come up with something new. You might, instead, be able to repurpose your products for another market.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">8. Downsize Your Facilities and Operations<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">You may need to decrease the size of some of your facilities and operations for the survival of the company. In that way, you have less property that you can lose during idle business periods. You\u2019ll need a facility plan so you can transition positively back to full business operations.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">9. Create Value<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">Don\u2019t run the risk of losing your customers to the pressures of an economic downturn. Instead, offer them the value that will increase their loyalty. You can do so with things like enhanced loyalty programs and experiential offerings. You can also provide premium education or increased access to your brand.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">10. Capture Value<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">Creating value is essential. It works in the early stages as you struggle to make your brand recession-proof. Once you\u2019re successful, you can turn your attention to capturing that value. Value capturing activities include monetizing users, good pricing policies, and providing liquidity to shareholders.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">11. Re-sequence Activities<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">To re-sequencing activities, you\u2019ll need to determine their impact on other activities. You\u2019ll also need to determine the status of these ventures, so you can know which ones you can or cannot delay.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">12. Reduce Risk<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">Risk can be financial, operational, or safety-related. You can put an effective system of internal controls in place to reduce every type of risk. To determine your risk, you may need the help of an internal control consultant. He or she will examine the flaws in your company\u2019s processes.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">13. Improve Efficiency<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">You can move ahead of the competition if you can make your business stronger. Get more efficient with newer processes and technologies. Recessions present opportunities such as deals on equipment. Explore your options to see how you can improve your production.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">14. Attack Bottlenecks<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">A bottleneck is something that limits the capacity of a system. You can do many things to attack bottlenecks. For example, you can check your staffing needs and bring in extra help if needed. Or, you can increase training across your team.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">15. Boost Cash Flow<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">Watch what you spend each day, week, and month. Over time, track trends in your spending. To boost your cash flow, put due dates on invoices, and follow up with customers who are lagging. You can also review customers and decline those who are habitual laggards.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">16. Retrain Your Staff<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">Automation is rising, which means that skills are always changing. New ones keep appearing while others become obsolete. That means companies should always be training staff to stay ahead of the curve.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">17. Hire a New Skillset<\/span><\/strong><\/span><\/p>\n\n\n\n<p>Unemployment is high. Hire talent that can help you move forward to the next level. Be careful, though &#8211; hiring a new skillset can challenge your focus.<\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">18. Get More Customers Worldwide<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">Small businesses often fail or go through hard times. Why? Because customers usually do not know their products exist. Companies must be innovative. They can use cheap advertising like getting on social media, or they can do online promotions. Use the technology that now exists to show your brand to a global audience.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">19. Improve Your Website<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">User experience (UX) research can help you with this step. Be visible to your customer, so they can keep your brand in mind when they need a product or service that you offer.<\/span><\/p>\n\n\n\n<p><span style=\"color: #0b5d95;\"><strong><span lang=\"en-US\">20. Ask \u201cWhat Are We Doing Right?\u201d<\/span><\/strong><\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">Customer feedback can help make your product better. It can also help you to improve the services that support it. Make sure to ask open-ended questions such as \u201cwhat can we do to serve you better?\u201d Such questions motivate customers to give detailed reviews.<\/span><\/p>\n\n\n\n<p><span lang=\"en-US\">The worst thing you can do is to face the coming recession with fear. Prepare, instead, for hard times. View this next recession as a chance to take your business to a higher level and beat the competition.<\/span><\/p>\n\n\n<h2>Lokalizacja naszego obiektu w Nowym Jorku<\/h2>\n<p><!-- \/wp:post-content --> <!-- wp:html --> <iframe loading=\"lazy\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d3022.976188376966!2d-73.99130312499956!3d40.740549471389315!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x89c259a15798c731%3A0xd695d09bdd495f25!2s11%20E%2022nd%20St%20FL%202%2C%20New%20York%2C%20NY%2010010%2C%20USA!5e0!3m2!1sen!2spe!4v1726171763526!5m2!1sen!2spe\" width=\"600\" height=\"450\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe> <!-- \/wp:html --> <!-- wp:paragraph --><\/p>\n<h3 class=\"wp-block-heading\">11 E 22nd Street, pi\u0119tro 2, Nowy Jork, NY 10010 T: +1(212) 505-6805<\/h3>\n<hr \/>\n<h2><span style=\"font-weight: 400;\">O firmie SIS International<\/span><\/h2>\n<p><a href=\"https:\/\/www.sisinternational.com\/pl\/\"><span style=\"font-weight: 400;\">SIS Mi\u0119dzynarodowy<\/span><\/a><span style=\"font-weight: 400;\"> oferuje badania ilo\u015bciowe, jako\u015bciowe i strategiczne. Dostarczamy dane, narz\u0119dzia, strategie, raporty i spostrze\u017cenia do podejmowania decyzji. Prowadzimy r\u00f3wnie\u017c wywiady, ankiety, grupy fokusowe i inne metody i podej\u015bcia do bada\u0144 rynku.<\/span><a href=\"https:\/\/www.sisinternational.com\/pl\/o-moich-miedzynarodowych-badaniach\/contact-sis-international-market-research\/\"><span style=\"font-weight: 400;\"> Skontaktuj si\u0119 z nami<\/span><\/a><span style=\"font-weight: 400;\"> dla Twojego kolejnego projektu badania rynku.<\/span><\/p>\n<p><!-- wp:heading --><\/p>\n<p><!-- \/wp:heading --><\/p>\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","protected":false},"excerpt":{"rendered":"<p>Ma\u0142e firmy mog\u0105 zabezpieczy\u0107 si\u0119 przed recesj\u0105, rozbudowuj\u0105c baz\u0119 klient\u00f3w i chroni\u0105c przep\u0142ywy pieni\u0119\u017cne.<\/p>","protected":false},"author":1,"featured_media":70290,"parent":20148,"menu_order":14,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-40745","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/40745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=40745"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/40745\/revisions"}],"predecessor-version":[{"id":80912,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/40745\/revisions\/80912"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/20148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/70290"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=40745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}