{"id":35345,"date":"2020-05-16T04:40:58","date_gmt":"2020-05-16T04:40:58","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=35345"},"modified":"2025-09-12T02:08:23","modified_gmt":"2025-09-12T06:08:23","slug":"ecommerce-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/ecommerce-market-research\/","title":{"rendered":"Badania rynku e-commerce"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Badania rynku e-commerce<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-0a98dfaa\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-0a98dfaa\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3.jpg\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/ecommerce-e-commerce-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading p1\"><span class=\"s1\">E-Commerce is the online sale and distribution of goods and services.<\/span><\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">With Amazon, Alibaba, JD.com and Wayfair &#8230; online shopping is booming. More than ever, consumers are comfortable and empowered to buy products online.&nbsp; Prices are and barriers to purchase are low, making E-Commerce a <a href=\"https:\/\/www.sisinternational.com\/pl\/73903-2\/\" title=\"Turn Consumer Flavor Preferences Into Winning Products\"  data-wpil-monitor-id=\"8437\">preferred buying experience for many consumers<\/a>.&nbsp; The COVID19 outbreak accelerated this trend and educated consumers on experimenting with different e-Commerce sites.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p1\"><span style=\"color: #993300;\"><strong><span class=\"s1\">Consider the following:<\/span><\/strong><\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">E-commerce is taking over local retail stores. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">Retail companies are evolving into E-Commerce companies<\/span><\/li>\n\n\n\n<li><span class=\"s1\">E-Commerce <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/cv-z-doswiadczeniem\/cv-z-doswiadczeniem-w-branzy-detalicznej\/\" title=\"Firma Badawcza Rynku Detalicznego\"  data-wpil-monitor-id=\"8434\">companies are evolving into Retail<\/a> operations<\/span><\/li>\n\n\n\n<li><span class=\"s1\">The future model are companies that excel in both retail and e-commerce<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Szanse i wyzwania<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Opportunities exist in creating premium experiences.&nbsp; Boosting the customer experience with chat bots and creating personalized video content \/ ads or the rise of AI to analyze data are just a few examples of ways E-Commerce <a href=\"https:\/\/www.sisinternational.com\/pl\/najlepsza-firma-generujaca-popyt-b2b\/\" title=\"Najlepsza firma generuj\u0105ca popyt B2B\"  data-wpil-monitor-id=\"8436\">companies are keeping up with rising demand<\/a>.<\/span><\/p>\n\n\n\n<p><span class=\"s1\">App developers have to address multiple challenges such as decreasing return rates and keeping up with the pace of the industry.&nbsp; Companies need to keep up with new technological innovation.&nbsp; Customers increasingly want personalization and an optimized user experience. Apps need to turn immense volumes of data into actionable insights.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-Commerce Innovation trends<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Augmented Reality (AR)<\/li>\n\n\n\n<li>Artificial Intelligence (AI)<\/li>\n\n\n\n<li>Auto-replenishment<\/li>\n\n\n\n<li>Chat bots<\/li>\n\n\n\n<li><span class=\"s1\">CX and in-store experience simulations\u00a0<\/span><\/li>\n\n\n\n<li>Data Science<\/li>\n\n\n\n<li>Rozr\u00f3\u017cnianie<\/li>\n\n\n\n<li>Loss prevention<\/li>\n\n\n\n<li>Mobile Wallet<\/li>\n\n\n\n<li>Premium Membership<\/li>\n\n\n\n<li>Same Day Delivery<\/li>\n\n\n\n<li>Seasonal Shopping events (e.g. Amazon Prime Day)<\/li>\n\n\n\n<li>Sensory marketing<\/li>\n\n\n\n<li>UX and User Experience Optimization<\/li>\n\n\n\n<li>Marketing wideo<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Du\u017ce dane<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.sisinternational.com\/pl\/zasieg\/europa\/market-research-liverpool-uk\/\" title=\"Badania rynku w Liverpoolu | Grupy fokusowe w Wielkiej Brytanii i zbieranie danych\"  data-wpil-monitor-id=\"8431\">Data can be collected<\/a> through various channels and in high quantities. The main challenge is to analyze this data and make it accessible for the company to <a href=\"https:\/\/www.sisinternational.com\/pl\/improving-customer-relations\/\" title=\"Jak poprawi\u0107 zadowolenie klienta i zadowoli\u0107 niezadowolonych klient\u00f3w\"  data-wpil-monitor-id=\"8433\">improve the Customer<\/a> Experience. <\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Retailers are looking for data from which they can derive real customer habits. Some retailers expect that data prediction will go so far as to know the color of the next purchase from buyers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Returns and Refunds<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Decreasing high return rates is an important opportunity.&nbsp; Refunds and returns cause disruption to businesses.&nbsp; Transportation costs remain high. Addressing these costs can boost profitability.<\/span><\/p>\n\n\n\n<p class=\"p1\"><span class=\"s1\">Integrated cameras, microphones and sensors could be the solution to finally lower these rates. <\/span><span class=\"s1\">Using 3D recognition and Augmented Reality (AR) can help customers to find products they like and are likely to keep.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Needs and Value Assessment<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Strategic differentiation<\/span><\/li>\n\n\n\n<li>Personalizacja<\/li>\n\n\n\n<li><span class=\"s1\">Data collection<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Extra features taking advantage of Smartphone capabilities.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Unique shopping <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/digital-customer-experience-cx-market-research\/\" title=\"Badania rynku cyfrowego do\u015bwiadczenia klienta (CX)\"  data-wpil-monitor-id=\"8432\">experience for the existing customer<\/a> (differentiation from website)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Use of phone features such as camera, microphone and GPS to collect data<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Ten <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/cv-z-doswiadczeniem\/badania-marki\/\" title=\"Firma badawcza marki\"  data-wpil-monitor-id=\"8435\">company is the expert of their brand<\/a> not the developer.<\/span><\/li>\n\n\n\n<li>Obs\u0142uga klienta<\/li>\n\n\n\n<li>SEO<\/li>\n\n\n\n<li>Click and Load Time<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">About E-Commerce Market Research<\/h2>\n\n\n\n<p class=\"p1\"><span class=\"s1\">E-Commerce companies face many opportunities and challenges that E-Commerce Market Research uncovers.&nbsp; Traditional retailers are evolving to embrace E-Commerce.&nbsp;<\/span><\/p>\n\n\n\n<p><strong>E-Commerce Market Research solutions include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spostrze\u017cenia klient\u00f3w<\/li>\n\n\n\n<li>Customer Video Interviews<\/li>\n\n\n\n<li>Segmentacja<\/li>\n\n\n\n<li>UX Research<\/li>\n\n\n\n<li>New Concept Research<\/li>\n\n\n\n<li><a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne\/badanie-mozliwosci-wejscia-na-rynek\/\" title=\"Badania wej\u015bcia na rynek i mo\u017cliwo\u015bci\"  data-wpil-monitor-id=\"8430\">Market Opportunity &amp; Entry<\/a><\/li>\n\n\n\n<li>Spo\u0142eczno\u015bci internetowe<\/li>\n\n\n\n<li>Mobilna etnografia<\/li>\n\n\n\n<li>Mobile Surveys<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>SIS to globalna firma zajmuj\u0105ca si\u0119 badaniami rynku i konsultingiem strategicznym. Odkryj sposoby na zwi\u0119kszenie rentowno\u015bci dzi\u0119ki badaniom rynku e-commerce.<\/p>","protected":false},"author":1,"featured_media":64699,"parent":14514,"menu_order":64,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35345","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/35345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=35345"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/35345\/revisions"}],"predecessor-version":[{"id":81414,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/35345\/revisions\/81414"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14514"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/64699"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=35345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}