{"id":31864,"date":"2019-06-10T00:16:56","date_gmt":"2019-06-10T00:16:56","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31864"},"modified":"2026-01-26T17:26:42","modified_gmt":"2026-01-26T22:26:42","slug":"badania-rynku-zorientowane-na-klienta","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/rozwiazania-w-zakresie-brandingu-i-badan-klientow\/badania-rynku-zorientowane-na-klienta\/","title":{"rendered":"Badania rynku zorientowane na klienta"},"content":{"rendered":"<h1 class=\"wp-block-heading\">Badania rynku zorientowane na klienta<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-82ce3344\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-82ce3344\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Digital Customer Experience (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Digital-Customer-Experience-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Market Research helps companies to become more customer-centric. <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Research is crucial for companies that interact with customers. It provides companies with customer data and makes it easier to understand preferences and buying behavior. Companies can also identify opportunities to attract and keep customers.\u00a0 Key <a href=\"https:\/\/www.sisinternational.com\/pl\/customer-satisfaction-analysis\/\" title=\"8 sposob\u00f3w na zwi\u0119kszenie satysfakcji klienta w handlu detalicznym\"  data-wpil-monitor-id=\"9279\">ways to boost customer<\/a> centricity include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pr\u0119dko\u015b\u0107<\/li>\n\n\n\n<li>Zaufanie<\/li>\n\n\n\n<li>Prostota<\/li>\n\n\n\n<li>Bezpiecze\u0144stwo<\/li>\n\n\n\n<li>Niezawodno\u015b\u0107<\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Some industries have traditionally been less customer-centric. <a href=\"https:\/\/www.sisinternational.com\/pl\/jakie-sa-trendy-w-branzy-badan-rynku\/\" title=\"Jakie s\u0105 trendy w bran\u017cy bada\u0144 rynku?\"  data-wpil-monitor-id=\"9281\">Research helps these industries<\/a> become more customer-centric:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Bran\u017ca opieki zdrowotnej<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> Wielu pacjent\u00f3w uwa\u017ca si\u0119 za klient\u00f3w poszukuj\u0105cych najlepszej opieki w przyst\u0119pnych cenach. To oni nap\u0119dzaj\u0105 bran\u017c\u0119 opieki zdrowotnej. Jednak koncentracja na kliencie w tym sektorze pozostaje nieuchwytna. Wielu graczy w bran\u017cy wci\u0105\u017c pr\u00f3buje nadrobi\u0107 zaleg\u0142o\u015bci, stawiaj\u0105c klienta na pierwszym miejscu. Tylko kilku administrator\u00f3w szpitali i lekarzy koncentruje si\u0119 na \u015bwiadczeniu us\u0142ug skoncentrowanych na kliencie. Ten brak koncentrowania si\u0119 na kliencie jest oczywisty, mimo \u017ce pacjenci staj\u0105 si\u0119 bardziej wybredni. Maj\u0105 oni mo\u017cliwo\u015b\u0107 wyboru, gdzie wyda\u0107 swoje pieni\u0105dze na opiek\u0119 zdrowotn\u0105. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Bran\u017ca us\u0142ug finansowych<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The financial services industry is a state-of-the-art sector. However, it has poor scores in customer centricity. The industry has had a push for digital transformation. However, financial services companies tend to have rigid cultures. This rigidity makes it difficult to achieve high customer satisfaction levels. Most financial <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/tlumaczenie-i-transkrypcja\/niemieckie-uslugi-tlumaczeniowe-i-transkrypcyjne\/\" title=\"Us\u0142ugi t\u0142umacze\u0144 i transkrypcji w j\u0119zyku niemieckim\"  data-wpil-monitor-id=\"6515\">services companies struggle with generating and translating<\/a> customer insights. Quantitative and <a href=\"https:\/\/www.sisinternational.com\/pl\/tools-and-resources-for-qualitative-market-research\/\" title=\"Tools and Resources for Qualitative Market Research\"  data-wpil-monitor-id=\"9276\">Jako\u015bciowe badania rynku<\/a> can inspire better services and products for customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"><strong>Biznes bez tarcia<\/strong> is a rising trend in Finance.&nbsp; The idea is to reduce the barriers for <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne-fintech-badania\/financial-services-customer-acquisition-consulting\/\" title=\"Doradztwo w zakresie pozyskiwania klient\u00f3w w sektorze us\u0142ug finansowych\"  data-wpil-monitor-id=\"9289\">customers to use products and services<\/a>.&nbsp; Still, companies in this industry can benefit from delivering more <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/branze\/digital-customer-experience-cx-market-research\/\" title=\"Badania rynku cyfrowego do\u015bwiadczenia klienta (CX)\"  data-wpil-monitor-id=\"9283\">customer centric experiences<\/a>.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Bran\u017ca telekomunikacyjna<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The telecoms industry struggles the most with customer centricity. It includes cable TV, wireless, and telephone, and satellite companies. Most companies in the industry are not set-up to become customer-centric. They operate on a yearly budgeting process with a well-defined top-down system. It leaves little to no room for bottom-up feedback. Besides, their <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne-fintech-badania\/doradztwo-w-zakresie-utrzymania-klienta-w-uslugach-finansowych\/\" title=\"Doradztwo w zakresie utrzymania klient\u00f3w w sektorze us\u0142ug finansowych\"  data-wpil-monitor-id=\"9285\">customers compare products and services<\/a> online before choosing a company. With such dynamics, telecom companies face a real challenge. Research helps the Telecommunications industry to become more responsive and attuned to customer needs. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Bran\u017ca us\u0142ug komunalnych <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Rewolucja cyfrowa zak\u0142\u00f3ca bran\u017c\u0119 us\u0142ug komunalnych. Firmy z tej bran\u017cy staj\u0105 przed nowymi wyzwaniami w zakresie spe\u0142niania oczekiwa\u0144 u\u017cytkownik\u00f3w ko\u0144cowych. W miar\u0119 ewolucji do\u015bwiadcze\u0144 klient\u00f3w coraz trudniej znale\u017a\u0107 nowe sposoby na ich zaanga\u017cowanie. Klienci maj\u0105 do dyspozycji nowe cyfrowe punkty styku, w tym media spo\u0142eczno\u015bciowe. Mog\u0105 teraz zbiera\u0107 informacje o markach przed interakcj\u0105 z nimi. Poniewa\u017c oczekiwania klient\u00f3w si\u0119 zmieniaj\u0105, coraz trudniej ich zadowoli\u0107. Trudno jest r\u00f3wnie\u017c utrzyma\u0107 ich lojalno\u015b\u0107. Trudno jest tym firmom zapewni\u0107 bezproblemowe do\u015bwiadczenie klienta. Oto niekt\u00f3re z powod\u00f3w: <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Z\u0142o\u017cona infrastruktura <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Procesy fragmentaryczne <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Brak zwinno\u015bci biznesowej <\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Niesp\u00f3jne mo\u017cliwo\u015bci obs\u0142ugi klienta. <\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Bran\u017ca ubezpieczeniowa<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The insurance industry has faced several changes over the years. These <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne-fintech-badania\/financial-service-change-management-market-research-strategy-consulting\/\" title=\"Zarz\u0105dzanie zmian\u0105 w us\u0142ugach finansowych Badania rynku i doradztwo strategiczne\"  data-wpil-monitor-id=\"9287\">changes have necessitated customer-centric services<\/a>. However, the traditional organizational structure of these companies gets in the way. They depend on independent insurance agents or third-party brokers. The lack of direct customer contact makes it difficult to achieve customer centricity. Still, these companies are seeking to shift to a more customer-centric model. However, they need to overcome challenges such as rising consumerism. They also need to conquer their obsession with the use of technology and high rates of talent churn. These companies need to change their capability to compete. They have to deliver services consistent with customer expectations.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">O badaniach rynku zorientowanych na klienta<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"> Customer Centricity aims to provide a positive customer experience throughout an interaction. It involves putting the customer first and their needs at the core of the business. However, companies in some sectors find it difficult to achieve customer centricity. These sectors include healthcare, financial services, telecommunications, utilities, and insurance industries. Their challenges may be due to the dynamics of their industries. The <a href=\"https:\/\/www.sisinternational.com\/pl\/badania-rynku-inteligentnych-domow\/\" title=\"Badania rynku inteligentnych dom\u00f3w\"  data-wpil-monitor-id=\"9273\">solution is market research<\/a>, which will open avenues. It will also expose these companies to new ways of doing business.<\/span><\/p>\n\n\n\n<p>We conduct Qualitative, Quantitative, and Strategy Research.\u00a0 Key solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Grupy fokusowe<\/li>\n\n\n\n<li>Wywiady z klientami<\/li>\n\n\n\n<li>Ankiety<\/li>\n\n\n\n<li>Wsp\u00f3\u0142tworzenie<\/li>\n\n\n\n<li>Etnografia domu, biura i sklepu<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Odkryj, w jaki spos\u00f3b badania rynku zorientowane na klienta mog\u0105 odmieni\u0107 Twoj\u0105 firm\u0119.<\/p>","protected":false},"author":1,"featured_media":64779,"parent":14650,"menu_order":15,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31864","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/31864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=31864"}],"version-history":[{"count":5,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/31864\/revisions"}],"predecessor-version":[{"id":81553,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/31864\/revisions\/81553"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/64779"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=31864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}