{"id":31802,"date":"2019-06-09T19:57:51","date_gmt":"2019-06-09T19:57:51","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31802"},"modified":"2026-01-26T18:12:34","modified_gmt":"2026-01-26T23:12:34","slug":"badania-rynku-opowiadania-historii","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/rozwiazania-w-zakresie-brandingu-i-badan-klientow\/badania-rynku-opowiadania-historii\/","title":{"rendered":"Badania rynku opowiadania historii"},"content":{"rendered":"

Badania rynku opowiadania historii<\/h1>\n\n\n\n
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Ludzie opowiadaj\u0105 sobie historie od tysi\u0105cleci.  <\/span><\/h2>\n\n\n\n

Story Telling is an important part of history and the human experience.  In ancient times, humans communicated important information through stories around campfires.  Today, c<\/span>ompanies are opting for new ways to share information about their brands. They need innovative ways to reach the customers<\/a> at their disposal. In a bid to foster loyalty and draw more customers<\/a>, they have resorted to storytelling. <\/span><\/p>\n\n\n\n

Opowiadanie historii jest teraz niezb\u0119dnym elementem budowania marki. Okre\u015bli, jak ludzie Ci\u0119 postrzegaj\u0105. Umo\u017cliwia r\u00f3wnie\u017c klientom rozpocz\u0119cie budowania relacji z Tob\u0105 i Twoj\u0105 firm\u0105. R\u00f3b to dobrze, a mo\u017cesz rozwin\u0105\u0107 kwitn\u0105c\u0105 mark\u0119 z wielk\u0105 przysz\u0142o\u015bci\u0105. Ludzie b\u0119d\u0105 od Ciebie kupowa\u0107, je\u015bli spodoba im si\u0119 to, co robisz, Twoje idea\u0142y i historie, kt\u00f3rymi si\u0119 dzielisz.<\/span><\/p>\n\n\n\n

Storytelling is an enormous realm that you can explore from many different perspectives. It involves sharing stories and experiences to a particular audience. These stories must have a sense of purpose. A key question arises thereof, how do you know the type of stories to tell? To answer this question, logic demands that companies conduct both Qualitative and Quantitative Research<\/a>. In this way, they can improve the very pillars of the storytelling. <\/span><\/p>\n\n\n\n

Badania rynku pomagaj\u0105 w wymy\u015blaniu odpowiednich postaci<\/span><\/h2>\n\n\n\n

Companies sometimes recycle stories, and at times the method is over-used. Creating the perfect characters for the roles can also be tricky. Thus, market badania<\/a> comes in handy to form the base for character creation.  For example, the lead actor and antagonist are unlikely to make similar decisions. Qualitative Research equips the storytellers with the right data to form unique characters. It also helps them to develop roles for these characters. As a consequence, your storytelling will spur the reasoning of the customers.<\/span><\/p>\n\n\n\n

Badania rynku pomagaj\u0105 w tworzeniu autentycznych fabu\u0142<\/span><\/h2>\n\n\n\n

S\u0142yszeli\u015bmy o historiach, kt\u00f3re rozpada\u0142y si\u0119 z powodu serii negatywnych opinii klient\u00f3w lub odbiorc\u00f3w. Scenariusze, z kt\u00f3rych powstaj\u0105 historie, powinny by\u0107 oryginalne, z poczuciem p\u0142ynno\u015bci. Badania rynku zapobiegaj\u0105 tworzeniu przez opowiadaczy powtarzalnych, nudnych, pozbawionych blasku tre\u015bci. Dostarczaj\u0105 one r\u00f3\u017cnorodno\u015bci materia\u0142\u00f3w, z kt\u00f3rych mo\u017cna rozwija\u0107 epickie historie. Historie pochodz\u0105ce z takich bada\u0144 przyci\u0105gn\u0105 uwag\u0119 odbiorc\u00f3w. B\u0119d\u0105 one r\u00f3wnie\u017c mia\u0142y trwa\u0142y wp\u0142yw na ich pogl\u0105d na konkretny produkt lub pomys\u0142.<\/span><\/p>\n\n\n\n

Badania rynku tworz\u0105 ilustracje i metafory<\/span><\/h2>\n\n\n\n

Sometimes, you can encapsulate your purpose in an incomprehensible chunk of the tale. Picking out the right metaphor to enable quick grasping of content is very crucial. Quantitative Research allows storytellers to come up with better metaphors. This type of Research can summarize a load of information<\/a> to drive a point home. It serves to propel consumer satisfaction as well as win over stakeholders\u2019 support.<\/span><\/p>\n\n\n\n

Badania rynku pomagaj\u0105 tw\u00f3rcom historii tworzy\u0107 punkty zwrotne i punkty kulminacyjne<\/span><\/h2>\n\n\n\n

The turning point and the climax go hand in hand. Storytellers need a riveting turning point- from a wrong decision to a good one, which can elicit positive reaction about a particular product in the market<\/a>. Market badania<\/a> can help to form a sound basis and reasoning for the turning point. It can also help storytellers to portray it in a positive light. A turning point trickles down to the climax. In the end, this climax aims to cement the understanding and \u2018pledge of loyalty\u2019 towards the product. Market research is critical if you want to achieve these lofty goals.<\/span><\/p>\n\n\n\n

O badaniu rynku Story Telling<\/span><\/h2>\n\n\n\n

Storytelling is the new mode of customer attraction. It leads to conviction towards a specific business product. It would help if you did proper and thorough market research so that the story is a success. It also has to meet its intended purpose, which is to help build your brand. In essence, market research is the backbone of any impactful<\/a> storytelling.  We conduct:<\/span><\/p>\n\n\n\n