{"id":31511,"date":"2019-04-21T01:05:49","date_gmt":"2019-04-21T01:05:49","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31511"},"modified":"2025-09-13T23:33:06","modified_gmt":"2025-09-14T03:33:06","slug":"how-to-scale-a-business","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/innowacja\/how-to-scale-a-business\/","title":{"rendered":"Jak skalowa\u0107 biznes | Osi\u0105ganie wzrostu wyk\u0142adniczego"},"content":{"rendered":"<h1 class=\"wp-block-heading\">How to Scale a Business<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-376ad42b\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-376ad42b\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"CEO woman business woman (10)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-10-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Leading a business is always exciting. <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Navigating the opportunities and challenges is the core of what business leaders think about daily<\/span>. Today, with advances in technology, having a scalable business model is increasingly<span style=\"font-weight: 400;\"> necessary to compete and profit. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A scalable business can maintain or improve profitability when the volume of sales increases. It\u2019s important to first understand what being scalable means.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ten <span style=\"font-weight: 400;\">Importance of Exponential Growth <\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Most businesses experience linear growth. \u00a0For example,<\/span> for every one input you spend, you receive a slight return above that input. Most companies receive growth from 0-10% a year,<span style=\"font-weight: 400;\"> and revenue growth can be more stable at larger companies. \u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For service-based businesses experiencing linear growth, returns can be constrained by the number of staff. So, one project may need one project manager. Working harder is often promoted as a way to boost performance.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">However, exponential growth is what bankers, investors,<\/span> and shareholders want. \u00a0Scalable businesses emphasize exponential growth. For every one input, you receive significantly higher gains that compound. \u00a0With this model, the growth rate of your business grows more rapidly as its size increases. These businesses often have \u201cNetwork Effects\u201d, where additional users of a product have<span style=\"font-weight: 400;\"> a much more significant impact on the value of that product to others, and the value of the product increases more because there are more users. This growth model emphasizes the importance of working smarter, rather than harder.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Creating a Scalable Business<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To achieve scalability, business leaders often must think about eliminating, raising, reducing, and creating certain features. \u00a0Often referred to as Digital Disruption, Business Model Innovation, or Digital Transformation, these activities to create a scalable business transform how businesses work and provide uncommon value to customers.\u00a0Below are <a href=\"https:\/\/www.sisinternational.com\/pl\/publikacje\/scalable-business-market-research-7-ways-to-build-a-scalable-business\/\" title=\"Skalowalne badania rynku biznesowego: 7 sposob\u00f3w na zbudowanie skalowalnego biznesu\"  data-wpil-monitor-id=\"8042\">ways to create scalable business<\/a> models.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Increase knowledge sharing in your company<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Information and expertise is often lost, neglecte,d and underleveraged. \u00a0Buried in emails and silos, valuable information can be used for growth. \u00a0Sharing information is one way of becoming more scalable.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Consider the following opportunities for boosting knowledge sharing within an organization:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400;\">Using data to identify new opportunities and new products\/services<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Sharing Information among employees for faster, better decision-making<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400;\">Reducing waste, redundancy, and inefficiency<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Information portals such as SharePoint and Honey, can immediately boost information sharing across geographies and even within offices. &nbsp;Employees can better track milestones and assign task. Documents and shared resources can help the company rapidly provide sales materials and materials that boost productivity. &nbsp;Some large companies even have alumni portals where alumni can share expertise.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The reason behind this approach is simple. Sending emails all the time makes things very hard to track and leverage in the future. Working in silos limits what the organization can leverage. \u00a0With cloud collaboration tools like Slack, work and communication become<\/span> faster and easier. You can create groups for every team, see files and communication history. Teams that share knowledge rapidly can boost their performance. \u00a0Known as synergy, a high-performing<span style=\"font-weight: 400;\"> company that shares knowledge across all departments can often outperform individuals and groups working in silos.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Automate processes<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Automation can reduce manual and time-consuming<\/span> tasks that provide low value. \u00a0Often, manual processes create bottlenecks that limit the broader company and impact customers. \u00a0To automate, first, you need to identify each business process. You then have to figure out where the bottlenecks are and what are the underperforming and low-value<span style=\"font-weight: 400;\"> parts of your offering. \u00a0Once those problem processes are identified, you can evaluate whether automation can address the bottlenecks.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Automation helps save employees&#8217; time so they can focus on more important strategic priorities that create wealth for the company. Also, since automation is software-based, you can always update it as your company grows.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To automate, you can use third-party<\/span> software. \u00a0To achieve even more substantial gains, your business can use data science, machine learning, artificial intelligence, and proprietary algorithms. While hiring data science professionals can be expensive, it can achieve exponential gains in productivity, and performance. It can also achieve a <span style=\"font-weight: 400;\">competitive advantage and prevent new entrants from entering your market.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Outsource manual or very repetitive tasks<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">When you want to focus on growth, one of the main things to avoid is spending tons of time on menial tasks. A scalable business should always be ready to outsource repetitive tasks when needed. Outsourcing may be able to provide an immediate boost to scalability through lower costs and larger volume. \u00a0Although outsourcing can boost profitability, it\u2019s important to note that it may not always achieve exponential growth. It may just provide linear reductions to the cost structure. Identifying paradigm-shifting outsourcing opportunities today are an opportunity, but can be more challenging to sustain.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Re-sequence Activities<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Processes can be limited by bottlenecks, inefficiencies and risks. \u00a0A slow department, laborious approval processes, machines that breakdown, shipping times and natural disasters for example can severely impact a company. \u00a0Changing the order of activities can boost productivity. Moving one activity earlier in a process can for example reduce inefficiencies later on in a process. \u00a0An example is having a resource already available early on in the process can reduce lead time or waiting time later on in the process.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Standardize processes<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-573736c7\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-573736c7\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"CEO woman business woman (9)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/CEO-woman-business-woman-9-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This may go against conventional norms, where Mass-Customization is emphasized today. Standardizing processes can simplify production and lower costs.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Process standardization can reduce the number of staff needed and can reduce risk. Some companies use standardization with some customization in a phenomenon known as Modularization where the base product is standard but some features are customizable.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Reduce Risk<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Reducing risk can make a business more scalable. \u00a0By outsourcing risky activities, a company can avoid challenges that it cannot easily address. \u00a0Accumulating excess inventory can be a risk in many industries. Some companies use Just-in-Time Inventory management to produce or receive resources only when an order is placed. \u00a0Companies like Zara and Dell Computers have created paradigm-shifting business models that avoid excess inventory and that create advantages that competitors cannot easily replicate.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Create a Platform<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Many companies operate on a project-by-project basis, particularly in service-based businesses. &nbsp;This can lead to situations where companies are not fully utilizing what they produced. Data sources, information, and products are less able to be leveraged for other customers. &nbsp;Creating a platform solves this. The company can produce a data source or service and then sell that to a much larger audience. That allows companies to lower the marginal costs of production and distribute the service to a larger number of customers. &nbsp;That is the definition of scalability. Examples of successful platforms are IBM Watson and Netflix.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Turn a Product into a Subscription<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In the media industry, following the decline of CDs and DVDs, Apple led one of the largest transformations in media. &nbsp;Apple created itunes so customers could download what they wanted whenever they wanted, avoiding the hassle and extra costs of going to CD stores. &nbsp;This paradigm shift gave Apple a scalable advantage where it transformed the way consumers listened to music. After some time, however, this scalable advantage eroded as other competitors entered the market. &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, Spotify found a way to turn a product (Music singles) into a subscription where people pay a low monthly fee to get unlimited songs in one single apple. \u00a0This provided recurrent revenue streams rather than one one-time purchase on iTunes.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Subscriptions<\/span><span style=\"font-weight: 400;\"> are a powerful way to achieve scalability and profitability. &nbsp;However, with these examples, it is important to note that even after a major business model innovation and large initial gains, competitors are likely to enter your market in the long run. &nbsp;Continued innovation and customer insights are necessary for sustained scalability.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. Increase the productivity of resources<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You can boost productivity by doing more with the same resources. \u00a0Examples include increasing utilization. You can also boost productivity by doing the same things with fewer resources. You can adjust the process through Continuous Improvement and by constantly reducing inefficiencies. \u00a0Process improvement and reducing bottlenecks can lead to increasing productivity.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10. Go upstream or increase volume<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You can become more scalable by increasing volume. &nbsp;If you discovered an efficient way to produce more with less you may be able to sell more at lower prices. The key is to ensure that you are profitable, by maximizing profit. &nbsp;<\/span><span style=\"font-weight: 400;\">Building Volume leads to lower costs or higher Willingness to Pay.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">11. Match supply and demand better<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Matching supply and demand can be challenging in many businesses. &nbsp;It can be feast or famine for some companies, particularly those with high seasonality. &nbsp;Improving forecasts can be a challenge in some markets. The Bullwhip effect is a phenomenon when <\/span><span style=\"font-weight: 400;\">forecasts yield supply chain inefficiencies.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Some disruptive companies have sought to address this. \u00a0Examples of digital tools that can help companies better manage increasing demand include 99designs.com and Fiverr. \u00a0Other examples include call center BPO companies that can rapidly scale up and handle high call volumes on a moment\u2019s notice during a weather emergency.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">12. Eliminate the Middleman<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Intermediaries know as the \u201cMiddle Man\u201d can be capturing value in your market. &nbsp;By disintermediating them, you can do the same tasks at a lower cost. Think about the travel agents of the past. &nbsp;They have largely been replaced by Online Travel Agencies (OTAs) like Expedia and Booking.com. Be cautious though in thinking that digital disruption is always cutting out middle man, who bring some value to the table. &nbsp;Travel agents still exist, but far fewer of them. Brokers still form a large part of financial services. Real estate agents are often preferred in many countries. Be cautious to take into account the intangible value that some middlemen can provide such as trust, face-to-face interaction and other social dynamics of some professions.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">13. Change the Value Proposition<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You can become more scalable by changing your value proposition. You can change how business is done, and in some cases, simplify it. &nbsp;Examples include changing processes, the payments, the exchange of value, the redistribution of risk, the management of operations, etc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Uber was able to increase scale. \u00a0Its technology at the time was actually not a major breakthrough, using existing geopositioning technology, existing mobile payment technology, and customers\u2019 own smartphones. But, Uber transformed the customer value proposition. It combined mobile payments, customer reviews, a real-time<\/span> marketplace between buyers and sellers, existing GPS technology already available on mobile phones,<span style=\"font-weight: 400;\"> and leveraged a transformative rise of the gig economy and independent contractor model. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By building scale, Uber was able to match supply and demand to allow customers to get a ride at any time for a price. It disrupted the taxi model and provided customer value improvements. \u00a0These value proposition improvements included a better ride, reduced anxiety for tipping, reduced need for cash in your wallet, safety, and a better overall experience.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">14. Build partnerships with influencers<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">With smartphone technology and social media, the world has seen an uptick in the rise of influencers. \u00a0Using their <a href=\"https:\/\/www.sisinternational.com\/pl\/the-social-network-treasury-of-data-for-marketing-researchers\/\" title=\"Badania rynku medi\u00f3w spo\u0142eczno\u015bciowych: szanse i wyzwania\"  data-wpil-monitor-id=\"8031\">social influence can propel your brand<\/a> above others and create scale. One influencer can efficiently share your brand with thousands and millions of people. With influencers, you can create \u201cPositive Feedback Loops\u201d and \u201cNetwork Effects,\u201d where success breeds success. \u00a0In other words, more brand awareness from influencers boosts demand of your product, which boosts sales volume, which can lower costs, attracting even more demand. Creating &#8220;Win-Win&#8221; partnerships with suppliers and other companies can also create these positive feedback loops in an ecosystem. \u00a0Affiliate marketing can also help boost your scalability.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">15. Build an ecosystem and a complement market<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You can boost scale by creating an ecosystem. \u00a0Produce more products around your core product. \u00a0Or you can have an open source technology and encourage other developers to work with your technology. \u00a0Apple and Google each have built an enviable ecosystem with new products, devices, hardware, software and cloud-based services. Complements are products whose demand increases demand for your product.\u00a0 For example, hot Barbecue sauce is a complement to chicken.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can also become scalable is by boosting your complements, or having complements emphasize you. &nbsp;An example is the \u201cIntel Inside\u201d sticker on many computers sold today. Computer manufacturers allowed Intel to include the \u201cIntel Inside\u201d sticker on all computers. &nbsp;By building the complement market, the computer companies developed branding advantages.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">16. Launch a \u201cBlue Ocean\u201d Strategy<\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Blue Ocean <a href=\"https:\/\/www.sisinternational.com\/pl\/weteran-badan-rynku-w-usa\/\" title=\"Badania rynku weteran\u00f3w w USA\"  data-wpil-monitor-id=\"8032\">Strategia<\/a> focuses on bringing something new to the market.\u00a0 It&#8217;s often about <a href=\"https:\/\/www.sisinternational.com\/pl\/what-is-a-value-proposition-canvas-the-game-changing-framework-that-prevents-product-failures\/\" title=\"What Is a Value Proposition Canvas? &#091;The Game-Changing Framework That Prevents Product Failures&#093;\"  data-wpil-monitor-id=\"8045\">game-changing disruptions that change the value proposition<\/a>.\u00a0 Blue Ocean strategy focuses on boosting Willingness to Pay (Price) and reducing costs. \u00a0It\u2019s called Blue Ocean, as opposed to Red Ocean, where competition is fierce and there is figuratively blood in the water. \u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">These strategies include transformative innovations. &nbsp;Examples include changing the way people travel, such as Autonomous Vehicles that transport you to work. &nbsp;Or, Apple creating iTunes and changing the way an entire generation of consumers listen to music. To achieve Blue Ocean, you can <\/span><span style=\"font-weight: 400;\">lower costs and prices, delight your customers, and change the ways customers consume your product.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can think about Eliminating, Reducing, Raising, and Creating features that delight your customers. &nbsp;You can change the game and eliminate the tradeoffs that conventional wisdom has taught.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">About Scalable Business Market Research<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne\/market-opportunity-research\/\" title=\"Badania mo\u017cliwo\u015bci rynkowych\"  data-wpil-monitor-id=\"8039\">Market Research identifies your opportunities<\/a> and challenges so that you can identify ways to become more scalable. &nbsp;Research can identify ways to lower costs and <a href=\"https:\/\/www.sisinternational.com\/pl\/customer-satisfaction-analysis\/\" title=\"8 sposob\u00f3w na zwi\u0119kszenie satysfakcji klienta w handlu detalicznym\"  data-wpil-monitor-id=\"8046\">boost your customers\u2019<\/a> Willingness to Pay. <\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.sisinternational.com\/pl\/qualitative-research-to-enhance-customer-experience\/\" title=\"Qualitative Research to Enhance Customer Experience\"  data-wpil-monitor-id=\"8033\">Qualitative Research: Identifies deep customer<\/a> insights into what they value, what they need, and how they behave<\/span><\/li>\n\n\n\n<li><b>Quantitative Research:<\/b><span style=\"font-weight: 400;\"> Identifies ideal price points for customers<\/span><\/li>\n\n\n\n<li><b>Strategy Research:<\/b><span style=\"font-weight: 400;\"> Identifies competitor insights, market opportunities, and Business Model Innovations<\/span><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/innowacja\/agile-market-research\/\" title=\"Zwinne badania rynku\"  data-wpil-monitor-id=\"8036\">Zwinne badania rynku<\/a><\/strong>: Tests ads, websites and products through Agile Sprints for rapid product development.<\/li>\n\n\n\n<li><b>Non-Customer Research:<\/b><span style=\"font-weight: 400;\"> Identifies why customers will not buy from you, new product opportunities, and new segments of customers<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Achieving<\/span><b> Exponential growth<\/b><span style=\"font-weight: 400;\"> requires insight, analysis, and <em>working<\/em> <em>smart.\u00a0 <\/em>Contact us to support your scalability and business growth needs. <\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Oto 16 sposob\u00f3w na skalowanie swojego biznesu. Rozwijaj sw\u00f3j biznes i prosperuj.<\/p>","protected":false},"author":1,"featured_media":64924,"parent":14459,"menu_order":5,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31511","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/31511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=31511"}],"version-history":[{"count":4,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/31511\/revisions"}],"predecessor-version":[{"id":81354,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/31511\/revisions\/81354"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14459"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/64924"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=31511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}