{"id":31447,"date":"2019-04-14T22:09:37","date_gmt":"2019-04-14T22:09:37","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=31447"},"modified":"2026-01-26T17:17:20","modified_gmt":"2026-01-26T22:17:20","slug":"badania-rynku-odkrywczego-klientow","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/rozwiazania-w-zakresie-brandingu-i-badan-klientow\/badania-rynku-odkrywczego-klientow\/","title":{"rendered":"Badania rynku w zakresie odkrywania klient\u00f3w"},"content":{"rendered":"<h1 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Badania rynku w zakresie odkrywania klient\u00f3w<\/span><\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-289d7016\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-289d7016\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Customer shopping (1)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Customer-shopping-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Klienci s\u0105 rdzeniem ka\u017cdej firmy. Pomagamy Ci ich znale\u017a\u0107.<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">It&#8217;s not enough to have an innovative product idea or to charge reasonable prices for everything. You still need a potential market to target. Of course, it\u2019s essential to optimize product development. Even more important is getting the right experts to help you <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne-fintech-badania\/buy-now-pay-later-bnpl-market-research\/\" title=\"Buy Now Pay Later Market Research\"  data-wpil-monitor-id=\"5125\">pay attention to Customer Discovery Market Research<\/a>. Businesses should spend the time and money needed to optimize <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/doradztwo-strategiczne-fintech-badania\/anti-money-laundering-aml-market-research\/\" title=\"Anti Money Laundering Market Research\"  data-wpil-monitor-id=\"5188\">Badania rynku w zakresie odkrywania klient\u00f3w<\/a>. This analysis will help you to understand your customers. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Rather than seeing the big picture, Customer Discovery looks at the issue at the micro level. It\u2019s better to do this type of research in person. The researcher interviews those involved and asks them how they deal with specific tasks. He or she will also find out if they have any challenges. This type of research is about discovering the customer\u2019s needs and problems when trying to do a task.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Metody bada\u0144 rynku w zakresie odkrywania klient\u00f3w<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Oto kilka metod przeprowadzania bada\u0144 rynkowych polegaj\u0105cych na odkrywaniu klient\u00f3w:<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Etnografia<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Ethnography is the perfect tool for <a href=\"https:\/\/www.sisinternational.com\/pl\/ekspertyza\/cv-z-doswiadczeniem\/cv-ze-stazem-w-zakresie-studiow-etnograficznych\/\" title=\"Do\u015bwiadczenie w badaniach rynku etnograficznego\"  data-wpil-monitor-id=\"6358\">Badania rynku w zakresie odkrywania klient\u00f3w<\/a>. The term \u201cethnography\u201d describes any qualitative <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/rozwiazania-w-zakresie-badan-jakosciowych-i-ilosciowych\/badania-rynku-etnograficznego\/\" title=\"Badania rynku etnograficznego\"  data-wpil-monitor-id=\"6461\">badania<\/a> project that provides an in-depth, detailed description of the everyday life and practice of an ethnic group. The insights you&#8217;ll get can give you a comprehensive view of the market and customers. Business organizations can get complete strategic directions to various aspects of corporate planning. Some market players perceive ethnography as an inefficient or time-consuming tool. Still, it can provide useful insights. The process helps companies to understand the requirements and needs of their consumers.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">\u0141owy na ch\u0142odno<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Coolhunting is the simplest market research method because of its concept, and many companies consider it the secret of their success. Some people refer to this new technique as trend-spotting. For coolhunting, the <a href=\"https:\/\/www.sisinternational.com\/pl\/zasieg\/badania-rynku-azja\/filipino-market-research\/\" title=\"Badania rynku filipi\u0144skiego\"  data-wpil-monitor-id=\"4012\">researcher observes the market<\/a> relative to your business needs. They then make predictions based on their analysis. You can use cool hunting as a subset of trend analysis to make better decisions. &nbsp;&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Wywiady uliczne i wyprawy uliczne<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The Street Expeditions technique, where the researchers do a complete analysis of different streets, is one of the best. It can provide you with complete information about the market. This analysis tells them what the customers are seeking. You will get information about the location of your target customers. This information will help you to increase your sales.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Polowanie na trendy<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Trend Hunting is the perfect way to understand what is on the mind of the public. It helps organizations to understand current cultural trends around the world. It also helps them to forecast what is going to happen in the market in the future. Businesses can use Trend Hunting to research their customers. It will assist them in discovering the market based on the latest trends.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">Wgl\u0105d w spo\u0142eczno\u015b\u0107<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Wgl\u0105d w spo\u0142eczno\u015b\u0107 mo\u017ce by\u0107 najlepszym sposobem na przeprowadzenie bada\u0144 rynku Customer Discovery. Mo\u017cesz zbiera\u0107 i wykorzystywa\u0107 wgl\u0105d w spo\u0142eczno\u015b\u0107 z r\u00f3\u017cnych \u017ar\u00f3de\u0142, aby uzyska\u0107 aktualne i istotne dane dla rynk\u00f3w docelowych Twojej organizacji. Pomaga Ci to zrozumie\u0107 konsument\u00f3w. Pomaga Ci r\u00f3wnie\u017c opracowa\u0107 lepsze strategie odkrywania nowych klient\u00f3w.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400;\">O badaniu rynku Customer Discovery<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You need customers who are willing to buy your products. Without them, your innovative ideas can never provide you with any benefit. You need to <a href=\"https:\/\/www.sisinternational.com\/pl\/zasieg\/badania-rynku-afryka\/market-research-in-mozambique\/\" title=\"Badania rynku w Mozambiku\"  data-wpil-monitor-id=\"4014\">research your potential market<\/a> to enhance your customer development. That is the only way to achieve success in the market. The methods mentioned above are beneficial for market research. They help you to understand the consumers around you. When you use them, you can make better decisions for your organization.<\/span><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Zajmujemy si\u0119 badaniami rynku opartymi na odkrywaniu klient\u00f3w, aby pom\u00f3c Ci znale\u017a\u0107 nowych klient\u00f3w i zwi\u0119kszy\u0107 sprzeda\u017c.<\/p>","protected":false},"author":1,"featured_media":62654,"parent":14650,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-31447","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/31447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=31447"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/31447\/revisions"}],"predecessor-version":[{"id":80043,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/31447\/revisions\/80043"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/14650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/62654"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=31447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}