{"id":27585,"date":"2018-08-01T06:41:44","date_gmt":"2018-08-01T06:41:44","guid":{"rendered":"https:\/\/www.sisinternational.com\/?page_id=27585"},"modified":"2026-01-24T14:08:41","modified_gmt":"2026-01-24T19:08:41","slug":"mens-skincare-market-research","status":"publish","type":"page","link":"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/beauty-product-market-research\/mens-skincare-market-research\/","title":{"rendered":"Men\u2019s Skincare Market Research"},"content":{"rendered":"<h1 class=\"wp-block-heading p2\">Men\u2019s Skincare Market Research<\/h1>\n\n\n\n<figure class=\"gb-block-image gb-block-image-22af7b28\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-22af7b28\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Personal care (2)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s2\">It was not too long ago that shampoo,&nbsp;deodorant, razors, shaving cream, and after-shave lotion were the primary grooming products purchased by men. <\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading p3\"><span class=\"s1\">O<\/span><span class=\"s1\">ver the past decade or two, males have increasingly paid more attention to the health, well-being and appearance of their entire body, the largest part of which is <\/span><span class=\"s4\">their skin<\/span><span class=\"s1\">.<\/span><\/h3>\n\n\n\n<p class=\"p2\"><span class=\"s5\">Today, new p<\/span><span class=\"s1\">roducts for the scalp, the face, the feet, and everything in between are being developed and promoted to address <\/span><span class=\"s4\">changing lifestyles<\/span><span class=\"s1\"> among men.&nbsp;&nbsp;<\/span><span class=\"s1\">At the same time, the men\u2019s skin care market has increasingly become segmented, not only by age or income, but also by sexual preferences and self-identification.&nbsp;&nbsp;<\/span><span class=\"s1\">In nearly all cases, <\/span><span class=\"s4\">more time<\/span><span class=\"s1\"> is being spent if front of a mirror as part of a man\u2019s daily regimen.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p2\"><span class=\"s1\">The Men&#8217;s Skincare Market Opportunity<\/span><\/h2>\n\n\n\n<p class=\"p5\"><span class=\"s1\">The multi-billion-dollar<\/span> <a href=\"https:\/\/sisaisolutions.com\/application-of-ai-in-personal-care\/\" target=\"_blank\" rel=\"noopener\">personal care market<\/a> for men contains only a few major groups of products. Besides hair care, shaving, and oral care products, skin care is the largest<span class=\"s4\"> and growing segment. The products most used are<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Personal <\/span><span class=\"s4\">cleanliness<\/span><span class=\"s1\"> products such as antiperspirants &amp; deodorants, fragrances, soaps, and body powders.<\/span><\/li>\n\n\n\n<li><span class=\"s4\">Shaving-related products, including shaving soaps, shaving creams, after-shave<\/span> lotions, and pre-shave lotions, that are used before, during,<span class=\"s1\"> and after shaving to smooth, soothe and nourish skin.<\/span><\/li>\n\n\n\n<li><span class=\"s4\">Skincare<\/span><span class=\"s1\"> products such as moisturizers, face and neck creams\/lotions, body and hand creams\/lotions, facial cleansers and wipes, <\/span><span class=\"s7\">facial exfoliators or scrubs, <\/span><span class=\"s1\">mud packs, and lip balms. <\/span><\/li>\n\n\n\n<li><span class=\"s1\">In addition to products, there are spas, natural mineral baths, tanning\/bronzing facilities, salt caves and other new services geared towards healthier, younger-looking skin.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p5\"><span class=\"s1\">The focus of this market has been on the <\/span><span class=\"s4\">two largest populations of men<\/span><span class=\"s1\">, those approximately aged in their mid-50s to early 70s (Baby Boomers) and those in their low 20s to high 30s (Millennials).<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p8\"><span class=\"s1\">Understanding Customer Needs<\/span><\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-bd437ca9\"><img loading=\"lazy\" decoding=\"async\" width=\"1456\" height=\"816\" class=\"gb-image gb-image-bd437ca9\" src=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3.jpg\" alt=\"SIS Mi\u0119dzynarodowe badania rynku i strategia\" title=\"Personal care (3)\" srcset=\"https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3.jpg 1456w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-300x168.jpg 300w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-1024x574.jpg 1024w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-768x430.jpg 768w, https:\/\/www.sisinternational.com\/wp-content\/uploads\/2025\/08\/Personal-care-3-18x10.jpg 18w\" sizes=\"auto, (max-width: 1456px) 100vw, 1456px\"><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"p8\">It is not simple to know which products will appeal to men and solve their unique skin issues. Often they don\u2019t even know <span class=\"s1\">that a problem exists. <\/span><\/p>\n\n\n\n<p class=\"p8\"><span class=\"s1\">So, <\/span><span class=\"s4\">identifying problems<\/span><span class=\"s1\"> and explaining about skin care to men will further provide the potential to develop and sell new products into this market. <\/span><\/p>\n\n\n\n<p class=\"p8\"><strong><span class=\"s1\">Examples of skin-related problems for men include:<\/span><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">spots and discoloration are of most concern to many men<\/span><\/li>\n\n\n\n<li><span class=\"s1\">dry skin, oily skin, sensitive skin&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">acne<\/span><\/li>\n\n\n\n<li><span class=\"s1\">blackheads, visible pores<\/span><\/li>\n\n\n\n<li><span class=\"s1\">uneven skin tone<\/span><\/li>\n\n\n\n<li><span class=\"s1\">wrinkles and lines (i.e. aging-related)<\/span><\/li>\n\n\n\n<li><span class=\"s1\">other signs of aging<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p8\"><strong>Men increasingly want skincare solutions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">Products that are easy to use and do the job without a lot of hassle.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Products that disappear into the skin without any residue.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">Their <\/span><span class=\"s4\">own<\/span><span class=\"s1\"> products, and not those used by women.<\/span><\/li>\n\n\n\n<li><span class=\"s1\">They generally do not want strong scents, <i>or any at all<\/i>! <\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p8\"><span class=\"s1\">If men are already using a product, the challenge (or opportunity) is to show how an alternative one offers better benefits, features or price.&nbsp;For example, products with a variety of non-overwhelming, subtle scents may be developed, combined, tested, and introduced into this market. Some popular examples in some countries include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"s1\">citrus<\/span><\/li>\n\n\n\n<li><span class=\"s1\">coconut<\/span><\/li>\n\n\n\n<li><span class=\"s1\">pine\/evergreen<\/span><\/li>\n\n\n\n<li><span class=\"s1\">vanilla&nbsp;<\/span><\/li>\n\n\n\n<li><span class=\"s1\">spices <\/span><\/li>\n\n\n\n<li><span class=\"s1\">peppermint<\/span><\/li>\n\n\n\n<li><span class=\"s1\">chamomile<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"p2\"><span class=\"s1\">To the extent that men are growing and showing more <\/span><span class=\"s4\">beards and mustaches<\/span><span class=\"s1\">, there is less exposed facial skin to be cared for. But the flip side is that there is room for new products to care for facial hair! E.g. to <\/span><span class=\"s7\">prevent ingrowing hairs.<\/span><\/p>\n\n\n\n<p class=\"p13\"><span class=\"s4\">Ingestible products<\/span><span class=\"s1\">, such as specific vitamins, supplements, <a href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/beauty-product-market-research\/superfood-skincare-market-research\/\">foods<\/a> and some beverages are being introduced and touted as ways to improve skin tone from the \u201cinside out\u201d.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading p8\"><span class=\"s1\">Baby Boomer and Millennial Men<\/span><\/h2>\n\n\n\n<p class=\"p14\"><span class=\"s14\">Nearly all m<\/span><span class=\"s1\">en want to look better and feel younger!&nbsp;&nbsp;<\/span><span class=\"s14\">Though Millennials do not (yet) see the same need to deal with certain anti-aging skin issues such as <\/span><span class=\"s1\">lines, wrinkles, or gray hair, they nevertheless are interested in their appearance, and like Baby Boomers, spend an increasing amount of their <\/span><span class=\"s15\">disposable income<\/span><span class=\"s2\"> on personal care products<\/span><span class=\"s1\">.&nbsp;<\/span><\/p>\n\n\n\n<p class=\"p5\"><span class=\"s1\">Even if most men do not think they need skincare products, the male skincare market is expanding as they become more exposed to and educated about the subject.<\/span><\/p>\n\n\n\n<p class=\"p2\"><span class=\"s1\">The attitudes and behaviors toward the care of their skin provide opportunities for companies in this market to expand their product lines and market share.&nbsp;&nbsp;One can expect to see the development of new product launches by established as well as startup companies to address these needs. <\/span><\/p>\n\n\n\n<p class=\"p12\"><span class=\"s1\">Following the success of scores of premium\/ designer fragrances, expect other prestige skin care products to follow a similar path in the next few years.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">About SIS Beauty Innovation Consulting<\/h2>\n\n\n\n<p>SIS provides Research and Strategy solutions for beauty companies considering the <a href=\"https:\/\/www.sisinternational.com\/pl\/beauty-market-research-in-the-us\/\" title=\"Beauty Market Research in the US\" data-wpil-monitor-id=\"897\">men&#8217;s skincare<\/a> market.&nbsp; We provide <a class=\"wpil_keyword_link\" href=\"https:\/\/www.sisinternational.com\/pl\/rozwiazania\/technology-innovation\/\" title=\"SIS Technology &amp; Innovation Solutions\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"465\">Innovation solutions<\/a> for new products, Product Testing and Go To Market Strategy.&nbsp; Our key methods include ideation sessions, Focus Groups, In-Home Product Testing, Online Research Communities, Surveys, and Strategic Market Assessments.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The Men&#8217;s Skincare Market is booming.  Companies can launch new products and reach new customers with Men&#8217;s Skincare Market Research.<\/p>","protected":false},"author":1,"featured_media":62475,"parent":27176,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-27585","page","type-page","status-publish","has-post-thumbnail"],"_links":{"self":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/27585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/comments?post=27585"}],"version-history":[{"count":8,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/27585\/revisions"}],"predecessor-version":[{"id":75307,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/27585\/revisions\/75307"}],"up":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/pages\/27176"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media\/62475"}],"wp:attachment":[{"href":"https:\/\/www.sisinternational.com\/pl\/wp-json\/wp\/v2\/media?parent=27585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}